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Posts tagged ‘Las Vegas’
R&R Claims Creative Media Award
R&R Partners' Rachelle Houle-Maisner accepts the 2009 Creative Media Award from Shawn Rorick of LVIMA
The Las Vegas Interactive Marketing Association named R&R Partners’ “Chinchilli Day” interactive ad unit the best interactive ad unit for the year 2009 at the annual LVIMA Creative Media Awards show which was held on December 17, 2009. The work produced on behalf of our Las Vegas Convention and Visitors Authority (LVCVA) client was part of an integrated effort to launch the “Excuses” campaign and drive viewers on YouTube to the Las Vegas brand channel. The integrated R&R and LVCVA team is way too big to list here. But, to all those who helped bring the Chinchillis to the Internet we say congratulations. Excellent work team!
This was the fourth year LVIMA has held the Creative Media Awards and I am proud to say the interactive work in Las Vegas has improved every year. 2009 was by far the most competitive awards show. My favorite winning entry was the MGM Grand “Sins” viral campaign. The work is just so brand appropriate and takes full advantage of social media to engage visitors and generate tons of really cool content. R&R would like to express our gratitude to Shawn Rorick and LVIMA for an excellent year of events. We look forward to another year of fun and kick ass interactive work in 2010. Click the links below to view a sampling of the digital work R&R Vegas is most proud of from 2009:
- Howl-O-Scream
- @Vegas Tweepstakes
- Justin Timberlake Shriners Hospitals for Children Open
- Chinchilli Day Interactive Ad Unit
- Vegas Bound
To view a recap of the LVIMA Creative Media Awards and check out all the winning entries click here.
Events like NASCAR’s Champion’s Week are a Big Part of Vegas Marketing Formula
A big part of what we do at R&R is help our Las Vegas Convention and Visitors Authority client attract partners and events that bring not only tourists to town but, generate earned media opportunities. Las Vegas is the ultimate stage and when NASCAR rolls into town for Champion’s Week getting the top 10 drivers to parade down the Las Vegas Strip, make a pit stop, and burnout for the fans makes great news and viral video content. Following are some links to some videos already uploaded to YouTube of the NASCAR Champion’s Week parade down the Las Vegas Strip and an article from USA Today. The event is shaping up to be a huge success for Las Vegas and our NASCAR partners.
Click the photo to view the video
Click the photo to view the video
Click the photo to view the article
YouTube Partnership Yields Results for Las Vegas
With partners who are as excited about your work as we are, success is easy. In 2009 R&R partnered with YouTube to help us bring our Vegas Bound concept to life. To help demonstrate that Las Vegas was as vibrant and as exciting as ever, even in the face of the economic crisis, we invited a small town of hard-working Americans to Las Vegas. We filmed the townspeople as they experienced their Vegas getaways, and placed all of the webisodes on YouTube. The program was a big success, achieving our goals and more by winning an OMMA for best integrated campaign. In this Google blog they discuss the Vegas Bound program’s success.
Vegas Bound on the Las Vegas YouTube Brand Channel
