Tag Archives: Mexico

Success for Grupo Posadas, Petalo

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CMV/R&R in Mexico City, one of R&R’s nine North American branches, has enjoyed recent success with new accounts.

Gamma – Grupo Posadas, the newest hotel brand of the largest resort chain in Mexico, had a major challenge: Branding. But with the help of CMV/R&R, after two months of influencers helping position the brand and strategies for organic growth, the brand’s account interaction on social networks more than quadrupled.

Another recent campaign for Kimberly-Clark brand Petalo was a different challenge entirely. CMV/R&R had to communicate the most important and basic characteristics of toilet paper to help this Kimberly-Clark brand resonate with Mexico consumers, particularly mothers.

Petalo was positioned as everything a mother is to her children – Soft. Efficient. Resistant. The campaign, titled “In Everything, Just Like You,” speaks directly to the target audience: the women who want to give their families the best and most cost-efficient products.

The TV spots went on air and were posted on YouTube in March, and have more than 2 million views, exceeding expectations and providing a strong campaign for Petalo.

This week in Travel and Tourism — 5/21/2012

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DOMESTIC

Colorado and Florida have cheapest domestic fares, says ARC

Travelers departing from Colorado and Florida are the most likely to find the lowest airfares, according to ARC statistics. ARC said that based on an examination of average fares for 12 months ending April 30, 2012, Colorado was the least expensive state for a roundtrip domestic flight. Looking at a six-year period, ARC found that from Jan. 1, 2006 through Dec. 31, 2011, the least expensive airfares were in Florida.

AIRLINE

Southwest looks beyond U.S. borders to Mexico, Caribbean

Southwest is becoming an international airline as it begins taking over AirTran Airways’ routes to Mexico and the Caribbean after the airlines’ merger. Southwest recently signed a deal for a new reservations system capable of handling international bookings and is seeking approval to build a new international terminal in Houston to add as many as 25 flights a day. “We have always wanted to get to a point where we added international capabilities,” said Southwest Chief Commercial Officer Bob Jordan.

AA ramps up personalization in selling and tailoring services

AA is making efforts to “personalize” air travel by offering tailored, relevant fares and services based on such customer attributes as previous itinerary searches, a traveler’s flight history and frequent-flyer status.

United Airlines withdraws preboarding privileges for families

United Airlines has dropped its policy allowing families with small children to board ahead of other passengers. Fliers with children not holding first- or business-class tickets must now board with their assigned boarding groups.

CRUISE

Royal Caribbean announces plans to upgrade reservations system

Royal Caribbean will undertake a five-year program to upgrade its reservations system, the company has announced. Through the $100 million initiative, the cruise line seeks to “help travel agents sell cruises more easily and service their clients more effectively by leveraging the latest technologies,” it says.

OTA

USTOA launches Facebook promotion

The U.S. Tour Operators Association has launched a travel sweepstakes through Facebook that is aimed at increasing consumer awareness of and participation in the packaged-travel industry. Four USTOA members — Pacific Delight Tours, Go Ahead Tours, Collette Vacations and Globus — have provided travel product worth $40,000 for Around The World With USTOA Sweepstakes, which will take place from May 29 through June 25, with one of four prizes awarded each week.

ETC.

Report: “Disney” is top keyword in searches for vacation destinations

An analysis by AdGooroo of keyword-search frequencies on the Internet has concluded that “Disney” is the most-searched travel destination from January through February 2012, at 7.3%. Las Vegas came in second at 6.3%, followed by Florida at 5.7% and the Caribbean at 3.2%. The study also showed a significant interest in deals, with 13.3% of keywords searched related to discounts.

Apple launches fitness vacation packages

Apple Vacations launched Fitcations, a fitness vacation program that kicks off with a weeklong Zumba party at the Now Amber Puerto Vallarta on June 16. The program is run in conjunction with Fit Bodies, an agency that places fitness, yoga and sport professionals at resort facilities for a teaching vacation.

This week in Travel and Tourism — 5/14/2012

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DOMESTIC

Abu Dhabi opens tourism office in New York

The Abu Dhabi Tourism & Culture Authority has begun on-the-ground U.S. operations, opening an office in New York City. Abu Dhabi is promoting the emirate with a combination of marketing efforts ranging from a “takeover” of Times Square to branding collateral in the city’s taxis.

INTERNATIONAL

Mexico hotel occupancy up 7.6% through April

Mexico saw record hotel occupancy for the first four months of the year, chalking up a 7.6% increase over the same period in 2011, according to the Ministry of Tourism. From Jan. 1 through April 29, a total of 185,550 guestrooms were booked. Mexico’s 70 leading destinations posted occupancy numbers that exceeded those of 2008, the barometer by which all other years since have been measured.

AIRLINE

American requests permission to expand Brazil service

American has asked the Transportation Department for the rights to add 17 weekly flights to its U.S.-Brazil service this fall.

The carrier plans to add a second daily flight on its New York-Sao Paulo and Miami-Rio de Janeiro routes on Oct. 1 and Dec. 15, respectively.

Allegiant expands Hawaii plans

Allegiant Air will add five more Hawaii routes, including a Maui segment, in mid-November. From Bellingham, Wash., the discount airline will launch service to Maui on Nov. 14 and to Honolulu the following day.

CRUISE

Revenue up more than 15% at Regent Seven Seas

Regent Seven Seas Cruises reported a 15.5% hike in revenue for the first quarter of the year, to $119.9 million — a record first-quarter result. However, net income dropped to $400,000, down from $1.5 million last year. Net yields increased 5.2%, driven by a 4.7-point rise in occupancy, the three-ship luxury line said.

Celebrity completes upgrade of Millennium ships

Celebrity Cruises has completed its $140 million, two-year project to outfit Millennium-class ships with amenities and services introduced on Solstice-class vessels. The Celebrity Millennium was the fourth and final ship in the class to be “Solsticized.” AquaClass category staterooms, the Qsine dining venue, the Michael’s Club lounge, Cellarmasters wine bar and the Celebrity iLounge were among the upgrades to the Millennium-class ships.