My Two Passions: Craft Beer & Marketing

The city of Denver recently hosted Startup Week, an annual series of seminars that not only showcases up-and-coming local businesses, but educates attendees on what it takes to be successful. I was fortunate enough to have an opportunity to attend a seminar that combines two of my passions: craft beer and marketing.

This particular seminar consisted of a panel representing three Denver-based brewing companies: Spangalang, Bierstadt Lagerhaus and Black Sky Brewery. These breweries embody the Denver craft beer movement, as they are small microbreweries that typically yield about 500 barrels a year. Breweries in this category are responsible for making Colorado the craft beer capital of the United States, and represent an industry that greatly impacts the culture of our society.

Passion Is Essential Ingredient

Although the topics of discussion remained heavily focused on the craft brewing industry, the panel’s insights and perspectives proved to be applicable to many industries. For me, the key takeaway is the importance of passion in your work. Despite entirely different backgrounds, each brewer has a love for their craft. Again and again, they reiterated that when nurturing the growth of a new business, without passion, one will fail. Believing in yourself is the key ingredient in the recipe for small-business success.

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I learned what type of marketing tactics each brewery found to be best suited for engaging new consumers. Interestingly enough – all three of the brewers agreed that they don’t invest many dollars, let alone interest, into traditional marketing. It was apparent that there was a stark contrast between the approach of smaller, artisan breweries as opposed to juggernauts such as Anheuser Busch or MillerCoors. While the latter has the capacity to inject a surplus of dollars into flashy, top-of-the-line advertising, the smaller breweries make better use of social media and word-of-mouth recommendations. They touched upon the importance of building communal relationships and representing themselves as local companies with a simple message: We make good beer.

Quality on Tap

To wrap up their thoughts, the panel made a point to establish the importance of quality when providing goods or service to the general public. It is imperative that if one isn’t making use of the highest quality, especially when it comes to effort (a personal export that drives success), one needs to reconsider whether or not to continue on that path. If a person can’t stand behind the quality of his or her work efforts, let alone the product delivered, then why do it at all? The concept came full circle, as passion and quality can repeatedly impact one another extensively.

Though our industries and day-to-day jobs may be entirely different, the path to success is very similar. Love what you do, and you will be successful. Maintain the quality of your efforts, and you will be proud of the result. Stand by your brand, and you will perfect your craft. Cheers!

From Tech to Talent − Why Culture Matters

Recently, we highlighted Falken Tires president and CEO Richard Smallwood’s top strategies for employee engagement. The conclusion of this two-part series features ideas from Jill Elliott, R&R’s VP of people and culture. Jill’s impressive HR and organizational development background spans across multiple industries, including working with clients such as Disney, Expedia and Unilever. When one meets her for the first time, you instantly get her Bay Area tech vibe, coupled with an apparent passion for employer branding, and designing programs that build culture and employee engagement.

Jill and I sat down recently to discuss her strategies for creating a strong culture and putting people at the center of the organization. “Leaders should strive to cultivate a level of trust,” she remarked. “Having employees’ best interest at heart closely aligns with who we are and how we treat each other and our clients.” At R&R Partners, we use a specific language around the people and relationships who are at the core of what makes us great: “We value family and community above all.”who-we-areIt isn’t a bit ironic that my conversation with our ambassador of people and culture took place the day of the annual Media Tailgate. While we were talking about something Jill is obviously energetic about, teams of people were working together to put the final touches on our 11th annual event, which celebrates our employees and partnerships. One of the most enjoyable afternoons of the year, she was quick to point out that “all of our events are just ways to connect our people to the culture. These are not simply parties—they provide this important opportunity to connect.”

I asked Jill what she would do with an unlimited budget to drive even more employee engagement at R&R. Her response wasn’t what I expected, yet it makes total sense: “I would survey employees to ask them what they want.” Our discussion was interrupted slightly when a unicorn pool float came into Town Center during the Media Tailgate set up, yet after we had a Friday afternoon giggle, Jill impressed me with her final thought: “If you get the people part—the recruiting, the hiring, the development and the culture—right, everything else falls into place.”

 

 

Employee Engagement: Tips from a CEO

Recently, Richard Smallwood, president and CEO of our client, Falken Tires, appeared in a Fast Company article highlighting the most creative people. Since then, we asked him, and our own VP of people and culture, Jill Elliott, to talk more about employee engagement. Richard, who is famous for taking top-performing employees anywhere in the world for dinner as a reward, shared his three top tips for engaging employees. The second part in this series will feature some of Jill’s thoughts on engagement, core values and culture.

When asked to share his strategy on engaging his employees, Richard shared these three tips: 

  1. “Create regular opportunities for your associates to provide unfiltered feedback to senior management.

    One practice I enjoy using to gain insight on how things are working within the company is to take a small group of four or five associates to lunch and ask them for ideas on how to make their jobs more efficient. The reality is that most executives really don’t understand the unnecessary obstacles or distractions that prevent our teams from executing optimally and, more importantly, we generally can’t provide the best solutions. The people doing the jobs know the roadblocks, and they usually have the best and most practical solutions for removing them. From my experience, our teammates have really appreciated playing an active role in the improvement process.

  1. “Regularly remind your associates of the importance of their specific role in the success of the company.

    It always bothers me when I hear one of our associates state that their role is not important to the success of the company. First, it tells me that we as a management team are doing a poor job of communicating to our teams what their roles are and how their performance can impact every other person in the organization. Secondly, it takes away the very important “pride of ownership” from that associate. Every human wants to feel that what they do is valued and appreciated by those around them. This is true with work, home, church and sports teams. How can we, as leaders, expect our associates to make the best contribution possible if they don’t believe that what they do is important?”

  2. “Create a culture where associates want to achieve great results, not just in order to survive, but in order to please those affected.

    This is often a tricky concept for me to explain, but it is a very important one for leaders to understand. In many work environments, the associate is driven to achieve the targeted result by avoiding failing and being fired for poor performance. This is performance driven by the fear of failure and the subsequent punishment. What I want to create in our environment is one in which the associate wants to achieve a great result, not in order to avoid being punished, but out of the desire to please those impacted by the result. A simple, likely politically incorrect, analogy would be that of a child proudly presenting their stick figure drawing to their parents and saying “look what I made for you.” This motivation is quite different.”

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The R&R Partners Intern Experience

Going into an internship, you never know what to expect. You wonder if you’re going to be fetching donuts and coffee, doing busy work, or if you’ll actually gain valuable knowledge from the whole thing. Coming out of college, I had experienced a variety of internships − all of which left me feeling almost just as unsure of what I wanted to do as before I started them. If any of you can relate, then you know that the feeling of uncertainty is pretty terrifying as a recent grad.

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Luckily, I’m happy to say that R&R Partners has put my previous internships to shame, and my supervisor and mentor was ready to put me to work in helping her with both internal and external communications. While I was quite overwhelmed at first with all the new and intimidating tasks, I quickly got in the groove of my new position as an operations intern. At R&R, I particularly enjoyed my time as an intern because it was vastly different from my past internships in a few ways:

  • I was given responsibility in helping with real projects.
  • I felt that I was able to contribute to the company.
  • I was included in meetings and felt more involved.
  • I came out of the internship able to say that I’ve truly learned a lot.
  • I felt a sense of “this is where I want to be.”

One of my favorite learning aspects of the program was that interns from all offices had a chance to sit down as a group and learn more about the brand, creative, media and engagement departments. This helped us to really gauge how the different components of the agency work in sync to create a whole. If we were specifically interested in one particular area after learning about it, we were given the chance to shadow someone from that department to see if it’s something we want to pursue. Additionally, our chief strategic officer and principal took time to sit down with us and go over our agency’s most successful campaigns, why they worked and the strategy behind them.

Within only two months at R&R, I not only learned to develop my writing skills, but I also got a taste of the different departments, how they all work together and what the “one agency” concept really means. “One agency” is a mantra heard throughout the agency that emphasizes that, despite having nine offices across the U.S. and Mexico, we work together as one, and our culture comes together to create one big family – and this concept was brought to familiarity as all the interns worked together on our summer projects. As one of the summer interns put it:

Blockquote_revised-02“My main goal this summer as an R&R intern was to gain diverse, real-world and hands-on experience. The intern program helped me achieve this goal,” says Dominique Glass, Project Management intern. “From hour-long presentations from various departments to working with other interns to solve a company problem, R&R’s new intern program gave me structure to learn and challenge myself. I have learned how to be a team player, manage my time and learn how a firm operates. Going back to school this semester, I feel that I will succeed beyond measure in all group projects and will think more outside of the box. Thank you, R&R, for giving me the tools and freedom to flourish on through the next step of my career.”

The first project of this summer’s internship program involved working in groups with other R&R interns possessing different skill sets and working in other locations to solve a real business problem for R&R. Then, we presented our plans to agency leadership. The chance to make a name for yourself and receive face time from executives as an intern is rare in most internship programs, so I jumped on the opportunity to do so. We gathered feedback from employees across a variety of departments, and we were able to tailor our solutions according to real data.

The second project of the program was also an assignment for the interns across eight R&R offices in the U.S. to work together to educate the agency on how to market to Millennials. While it was challenging to meet across the geographical difference and throughout time zones, it was a great experience to interact with each and every intern. Working with a lot of different people, I learned about myself, my role and how I function with others.Icons-infograph-04Overall, my intern experience was one for the books. The fact that R&R Partners is an independent agency was crucial in leading me to my current position. It allowed me invaluable face time with our team partners and leadership, and now I’m part of the R&R family. I’m excited to see the next iteration of the intern program implemented with our next round of interns, but mostly I’m excited to watch their presentations this time as an official R&R employee. ;)

Cheers!

 

 

Not An Ordinary Conference: The 2016 Women’s Leadership Conference Inspires Our Leaders

I’ve attended conferences across the globe, including an education industry show in London and an energy-efficiency segment event in Kuala Lumpur. In past roles, I’ve even had the opportunity to speak at several—two highlights being at the World Energy Efficiency Congress in Abu Dhabi and at regional conference in Thailand. As a veteran to keynotes, breakout sessions, inspirational speakers, and the art of conference lanyard collection, I feel like I have experienced it all.

And I was wrong. Attending a leadership conference specifically geared to the inspiration, celebration and development of women was a new experience. Celebrating its 10th year and hosted by the MGM Resorts Foundation, this week’s Women’s Leadership Conference (WLC2016) in Las Vegas was a dynamic event with a full agenda for its sold-out crowd of 1,000 women (and a few men). I could wax poetically about the powerful lineup of amazing women, like Phyllis A. James (MGM Resort International’s chief diversity officer), who left me with this thought—that “women have multiple glass ceilings, yet each of us has a hammer.” Yet, I thought I’d rely on the experiences of my talented colleagues who also attended WLC2016, all of whom were invited guests of the R&R Foundation, a proud WLC2016 sponsor.

“The big theme I took away was leaning in to fears,” says Julie Teasley, director of operations. Several speakers directly mentioned the ideology that Facebook’s Sheryl Sandberg made famous in a TED Talk, and others emphasized that instead of waiting to be recognized, women should move forward to success. Donna Brazile, a favorite of attendees who made an impact on several of us, quipped, “Why are you still waiting to be asked to lead? Why not you? There is no one better.”

Donna is a veteran democratic political strategist and most recently named interim chair of the DNC. Her hilarious sense of humor and words of wisdom also resonated with Yanick Dalhouse, account director from R&R Resources+ in Washington, D.C. She recalls Donna saying, “We don’t have to check the boxes that others give us; we can check our own.” And this author giggled along with the entire room to this Donna-ism: “I’ve always told the men I’ve worked with … when I come through the door, I’m not asking you to leave. I’m just saying scoot over!”

R&R’s Chantel Perreault, operations supervisor, recalls several speakers talking about focusing on the important priorities, and breakout speaker Judi Holler added that the master of all fears is the fear that one will succeed. Judi, a former improv comedian at Chicago’s famous Second City, had a quote that resonated with Chantel: “Make fear your homeboy.”

Something that resonated with Joan Jungblut, corporate media director, from several of the speakers, was best articulated by Donna Brazile: “No matter how you got in the room, bring others with you,” which is to say seize the opportunities that arise for you, as well as create opportunities for others to rise. Another point that was covered in sessions by both Dr. Lalia Rach and Eric Boles was that mediocrity is contagious. Joan says, “It’s easy and ‘safe’ to be average, and so we don’t set goals high enough. We have to set high expectations for ourselves and our teams so we rise to those expectations.”

“Overall, I came away with mixed emotions: on the one hand, we’ve come so far,” shares Sara Macfarlane, director of insight. “But on the other, you could see how even among some of the monumental women on stage, we continue to struggle with the duality of being a professional woman and that we continue to limit ourselves.” Karyn Hearn-Phillips, project supervisor, recalls Judi Holler’s “There are no mistakes, only gifts,” and this advice that sums up the elegance and professionalism that we all hope to be, shared by Donna Brazile: “Be a woman of grace, valor and tenacity.”

Lindsey Patterson, media director, recalled this additional Donna gem that I will leave you with: “Relationships matter. Even when you have staunchly different views, it’s important to play nicely.” With such an outstanding leadership conference under our belts, and with the wisdom by such incredible leaders at our fingertips, we are inspired. And I hope this recap and the learnings of several women leaders at R&R Partners serve to inspire you, as well.

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“Sorry” Goes Miles for a Brand in Crisis

There are actually three things that are certainties in life: death, taxes and computer malfunctions. Delta Air Lines had a harsh dose of technology reality in the middle of the night on Monday, August 8, when a computer outage grounded all of the airline’s flights. Many passengers were already on board their planes; others settled in for the night in airports.

We’ve all seen how badly this can turn out for a brand – whether the problem is your company’s fault or not, people are angry, plans are disrupted, and everyone affected wants someone to blame. Social media channels are instantly flooded with pictures and videos of all the misery. In the midst of all the chaos, never forget that most of your customers want one simple thing – a heartfelt apology. Not excuses, not empty promises – just “I know this is a terrible inconvenience, and I’m truly sorry.”

Understandably, in some cases apologies can be tricky, with lawyers waiting to pounce with class action suits at any admission of guilt or responsibility. In Delta’s case, this was a nonissue. By mid-morning, headlines had begun to turn from NBC News’ “Delta Cancels 400+ Flights” to CNN’s “Pizza, Beer Ease the Delta Pain.” The airline had reacted quickly and thoughtfully, bringing food on board for passengers, and offering food to those stranded in airports as well.

By midday, Delta had released a video of CEO Ed Bastian standing in the Delta operations and customer center. He looked straight into the camera, apologized to customers for the inconvenience several times, offered systemwide waivers for passengers, and thanked his team for the hard work they were doing to rectify the situation. It was brief, genuine and perfect.

Other than being prepared in advance for a crisis of this magnitude, the number one rule is to respond quickly and sincerely. When thousands are inconvenienced due to your product’s deficiency, with weddings delayed and vacations deferred, we want to know you feel our pain, and we want it to be the top executive looking as miserable as we are.

Hats off to Delta for a crisis communications job well done.

23rd Annual Latino Youth Leadership Conference a Huge Success

Recently, the R&R Partners Foundation Employee Board agreed to coordinate a $1,000 donation on behalf of the Foundation to the 23rd annual Latino Youth Leadership Conference (LYLC). The LYLC empowers youth through the pursuit and completion of higher education, while emphasizing the importance of community, cultural and civic engagement.

“Going into the program, I felt confident in myself due to my grades at school, extracurricular programs and other organizations I’m involved in,” said Kimberlyn Mejia, a junior at Canyon Springs High School and aspiring attorney, who graduated from the program this year. “However, my experience at the LYLC was filled with more motivation and knowledge that only this program could have provided. I left with an understanding of how I can improve my future and how to be a hero in our community.”

As a participant in the LYLC class of 2000, Jennifer López, a senior public relations account executive at R&R, is also able to say firsthand that the program changed her life. And because of that, she’s been involved in supporting the program in various capacities for over a decade. This year, Jennifer was invited to serve as a speaker during the career exploration session. She proudly represented R&R and shared with the audience (90+ youth and community professionals) the amazing work that the agency does.

“I wouldn’t be where I am today without the LYLC,” said López. “It opened the door to many professional and personal opportunities. It’s my honor to represent R&R at such an important event where, undoubtedly, we connected with several youth who want to enter the field of public relations, marketing and advertising. I’m thankful the employee Bboard understands the value in investing in our future leaders.”

The LYLC would not be able to serve our Latino and Latina youth without the Foundation’s generous support. If you’d like to get involved in this important cause or have an incoming junior or senior in Southern Nevada who may be interested in applying to next year’s program, visit lylc.info.

4 BIG TAKEAWAYS FROM THE DENVER DIGITAL SUMMIT

The digital landscape is always evolving and R&R Partners is dedicated to ensuring its clients are on the forefront of those innovations. Recently, several members from the Denver digital team had the fortune of attending the annual Denver Digital Summit. Jessica Hunt, Katie Fisher, Erin Mowry, Kellie Starr and Brian Kelley attended the two-day summit in downtown Denver to hear about the latest trends in digital and to stay on top of the various categories within the industry. This year’s sessions focused heavily on SEO (mobile first!), Snapchat, the importance of video in social media, content marketing and customer experience. The five of us often split up into different sessions to ensure we were getting exposure to every relevant topic. Later in the evenings, we rubbed elbows and clinked glasses with some of Denver’s digital finest. We’re excited to continue investing in the capabilities of our people and are confident that many of our learnings from this opportunity will help us to keep on #winning in digital for our clients!

Below are Kellie Starr and Brian Kelley’s four key takeaways from the summit:

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R&R at Project El Crucero in Nicaragua

This past week, I had the pleasure of joining Sean Tonner and Bruce Wilcox on their annual trip to Nicaragua. As first-timers to the Nicaragua “Project El Crucero” service trip, my daughter Olivia and I didn’t know what to expect. Project El Crucero is a recognized 501(c)(3) nonprofit, volunteer-led organization and has been operating the Susie Syke Medical Clinic in El Crucero, Nicaragua, for over six years. The clinic’s team has treated thousands of patients and provided thousands of meals to the hungry children. It operates four days per week with medical, dental and feeding programs. The total cost to operate the clinic is less than $3,500 per month, with nearly every dollar spent on serving the community.

IMG_9455I can truly say it exceeded our expectations and my fears were quickly put to ease. To see the beautiful children and their families in the small, impoverished community of El Crucero truly took our breath away and brought us to tears. They have so little, yet are so happy and grateful. What an unforgettable lesson in gratitude and the importance of serving others. Seeing the excitement on the children’s faces when we arrived was so powerful. To see the young men so eager to work and the obvious pride they took in their workmanship was inspiring. And on a personal note, seeing the joy on my daughter’s face as she bonded with the children filled my heart with love and a renewed perspective of what really matters.

It was so astonishing and moving to see what a huge impact this group was able to make in five short days. The accomplishments of the group varied during our time there: we moved tons of rock and gravel to repave the property and the driveway; fixed the swing set for the kids; built a wall around the outside door of the clinic for weather protection; reinforced the water tower; and mounted a basketball hoop. Our volunteers conducted the meal program for the children—which is the best meal they will have all week—and delivered 22 food baskets to a few families in need in the surrounding neighborhoods. Additionally, we created art out of old window panes; repaired the leaking roof; conducted English, as a second language, classes for the kids; painted the walls; fixed the clinic signs; repaired the septic line; and repaired leaking window seals.

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Even with the above jobs, we endlessly played with the sweet children of El Crucero, which brought delight to them and the teenagers on the trip; and most importantly, we treated several hundred patients who otherwise would have no access to health care. Bruce Wilcox, R&R’s VP of technology, has been on the annual trip four years in a row, and he says, “The reason I keep going is for perspective. Even my worst day is multitudes better than their best days, yet I always come back, gaining more than I’ve given.”

I can’t say enough about the Project El Crucero Foundation, headed by Jamie and Sara Hendren and my R&R Partners colleague Sean Tonner and his wife Laura. What an incredible and inspirational group of people! They truly believe in serving others, and that was so evident in working with them and their children. There were 33 of us in the group. The majority of the group was from Denver and have been on this trip together many times. Olivia and I were two of the few rookies. From the beginning, the families welcomed us to their tight-knit group and made us feel part of the family. I was so appreciative of that kindness.

“Project El Crucero and its clinic are a beacon of light for the community,” shares Sean, who is the president of R&R Partners Denver. “I, and the many R&R employees who have traveled to El Crucero over the years, have witnessed firsthand what a difference it is making every day for some of the most needy people in the Western Hemisphere, as The Beatles famous sang, “the more you give the more your get.” I always come away from El Crucero with the soul bucket a little fuller.”

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Even though my work at R&R brings me close to many nonprofit organizations with cause marketing campaigns, it was very rewarding to work directly within the community. For those of you who have considered taking a trip such as this one, I highly recommend it.  It is an experience that will affect you in ways you never can imagine. And you will have lifetime memories of service, joy, love and gratitude.

R&R Denver’s Top 10 TED Talks

Over the past year, R&R Partners’ Denver office has been meeting once a week to enjoy lunch and watch a selection of TED Talks. It has been an inspiring year of talks, so we thought we would share our favorites with you. Our 10 favorites cover a variety of topics including leadership, motivation and how our world is changing. We hope these talks inspire you and fuel your creativity as well.

Try something new for 30 days – Matt Cutts

Katie Fischer, Media Planner Buyer – “This talk inspired me to tackle several goals that had been on my “far future” to-do list. In realizing that I could accomplish a goal or create a new habit in 30 days, it changed my perspective on these seemingly impossible goals. Thirty days is a short window of time − way less daunting than I had built up in my own head. We really can achieve our highest goals if you truly put in the work day in and day out without quitting!”

Got a wicked problem? First, tell me how you make toast. – Tom Wujec

Jacqueline Meason, Account Director – “Love how this TED Talk reminds us that every person thinks differently. Some people like to really spell things out and others like to be concise. The idea behind breaking down a complex thing into a number of steps through visuals is a good one for agencies. I plan to put my white board to better use and have some drawing sessions with the team.”

The game that can give you 10 extra years of life. – Jane McGonigal

Katie Fischer, Media Planner Buyer – “Learning about gamer mentality completely changed my outlook on the importance of gaming. Not only were my eyes opened, my preconceived notions about gamers were shattered. This talk helped me understand my own brother and his affinity for gaming, and helped me to find a way to better connect with him! Gamers unite!”

The future of news? Virtual reality. – Nonny de la Pena

Monica McCafferty, Director of Public Relations – “As a journalist, your goal is to connect with people on an emotional level, educate them and challenge preexisting perceptions. If people can experience the story for themselves, which VR allows, reporting will take on a whole new dynamic. Vietnam was the first television or “living room” war, bringing the reality of war into people’s homes. If VR takes on today’s modern wars, I think it will have a profound impact on embedded journalism as well as on how people consume news.”

How great leaders inspire action – Simon Sinek

Sean Tonner, President – “This quote from Simon Sinek says it all, ‘If you hire people just because they can do a job, they’ll work for your money. But if you hire people who believe what you believe, they’ll work for you with blood, sweat and tears.’”

The power of vulnerability – Brene Brown

Monica McCafferty, Director of Public Relations – “When I was 20, I traveled solo throughout Europe. What I found was that when I allowed myself to be vulnerable, I was rewarded. Whether it was connecting with a local who took me in as a guest, or connecting with other Americans, Canadians and Aussies also with the token Eurail pass − the ability to put yourself out there to strangers and find a family in return was oddly easy. Of course, one must do this in a smart manner, but I left Europe with a strong sense of being able to read people’s body language, have empathy, and look for the similarities, not the differences. These skills have transferred into my professional life as a PR professional, where courage, compassion and the ability to connect are essential. ‘Spin’ is dead.”

How to build your creative confidence – David Kelley

Kellie Starr, Digital Project Supervisor − “This TED Talk spoke to me because I think we oftentimes forget that a good idea can come from anywhere. Surprisingly, through a series of small steps, you can build your confidence in being creative and in other areas as well. So even though my role is not typically a creative one, it reminded me that I have the ability to be naturally creative and therefore support my project team in the ideation and visual process as well.”

How Christmas lights helped guerrillas put down their guns – Jose Miguel Sokoloff

Brian Kelley, Digital Strategist – “As advertisers, we love it when an idea inspires action. Jose Miguel Sokoloff shares a powerful idea with us that helped encourage Colombian guerrillas to put down their weapons and come home. There truly is power in creative ideas.”

Never, ever give up – Diana Nyad

Erin Mowry, Public Relations Coordinator – “In 2013, at the age of 64, Diana Nyad became the first person to swim 111 miles from Cuba to Florida without the aid of a shark cage. Her TED Talk says it all in her title, ‘Never, ever give up.’ Not only did Diana accomplish her dream, she did it later in life when many people said there was no way. This TED Talk was motivating and inspiring to say the least. I loved this talk because it proved that no matter the adversities you face in life, you just keep swimming to accomplish your goals.”

The way we think about charity is dead wrong – Dan Pallotta

Brian Kelley, Digital Strategist – “Are our ideas of how charitable organizations should be run handicapping their ability to be successful? Dan Pallotta offers new ways to think about the way charities spend their funds to accomplish big goals. This talk challenged some of my preconceived notions about charities and reminded me to challenge my notions about other industries as well. Only by truly analyzing the situation can we identify game-changing strategies and ideas.”