Advertising « R&R Partners: Moving Minds

Posts categorized under ‘Advertising’

Social Marketing News 3/1/10

March 2nd, 2010 by Rachelle Houle-Maisner, Interactive Producer

March 1st brought joy to many Facebook users, a date which marks the end of Facebook app Notifications. Apps on Facebook are no longer able to send updates via Notifications, which are now reserved mainly for friend activity. Find out what alternatives app developers now have at this Mashable article.

Twitter and YouTube are also rolling out new features. On Twitter, the new “Be Found On Twitter” feature allows users to opt-in to share their email address and/or phone number, making it easier for contacts to find them. For YouTube, it’s a massive redesign that will improve the user experience by adding a video queue feature and improved playlist design. The redesign also includes the release of an AutoPlay feature, which will allow YouTube to be consumed more like TV, allowing the user to sit back and just watch one video after another in a push model rather than the current pull model. Find out more about these releases under the New Features heading below.

“Have you heard of Chatroulette?” The latest fad of social media, Chatroulette is a video chat service which will randomly pair you to another video conferencing user. It’s a bare bones interface with minimalistic functionality- basically just two web cam windows and a chat room. The site connects users to complete strangers, there is no way to control who will pop up on the other side. Some believe that Chatroulette will become as popular as Twitter, though it’s not the first interactive video conferencing site, and probably won’t be the last. I don’t think Chatroulette will be able to go mainstream without significant investment and added functionality. If the interest continues to increase, there’s a good chance that established social networking platforms like Facebook will adopt video conferencing as a new feature, which may kill Chatroulette before it has a chance to get out of the gate.

Want to know how your brand compares to your competitor in social media? Try uberVu Compare. A freemium social media comparison tool, Compare is a new product from uberVu that performs a side-by-side comparison of two brands based on their social media performance. It could be considered overly simplistic for veteran social media analysts, but this a great tool for a quick snapshot of social media presence.

“Crowdsourcing” is a still a hip buzzword. Grogger is a new platform that allows you to crowdsource your blog content. Mash together the words “group” and “blog”, what do you get? A “Grog”! For people that believe two heads are better than one, Grogger is an appealing tool that allows a community of users to write, edit, and vote on blog content. For more details, read the TechCrunch review.

Rachelle Maisner is an Interactive Producer for R&R Partners, and writes about social media at FiveFeetOfDynamite.com.

Tags: chatroulette, Facebook, grogger, Social Media, social media marketing, social media measurement, Social Media News, social media strategy, Twitter, ubervu, youtube
Posted in Advertising, Digital Marketing, Media, Social Media | No comments yet ›

Monday Inspiration

March 1st, 2010 by Arnie DiGeorge, Executive Creative Director

Monday Inspiration –
Here are some of the things we talk about at the weekly creative meeting. See you next week.

Google by the numbers. They seem to be doing well.

Chuck Liddell should put some clothes on and work out longer. He might win more fights.

This makes delivery look easy.

Incredible Target display in Times Square featuring Shaun White. I’m sorry I missed it when I was there.

I don’t know how I feel about massaging a card, but it’s a great way to get a point across.

More stuff about being a man from French Connection. He knows not of sequins, only of skinny clothes.

My new favorite ad. And I can attest that Old Spice does not smell like a lady. It’s definitely Man Stench:

Free wallpapers from one of my favorites, Mark Weaver.

A great site filled with wonderful stuff to think about.

Some great new infographics.

Something that mixes all those Mad Men secretaries with new iPhone technology.

Everyone is on Facebook now. I don’t feel special anymore.

I pity the fool who eats Mr. T for breakfast.

Two of the many sites for the movie The Crazies. It looks like fun. Here’s one and here’s another.

Window-shopping for real with your iPhone.

Don’t leave home without your glow.

Tags: Chuck Liddell, Creative, Google, iphone, Mad Men, Mark Weaver, Mr T., Old Spice, Target, The Crazies
Posted in Advertising, Creative | No comments yet ›

Social Marketing News 2/22/10

February 22nd, 2010 by Rachelle Houle-Maisner, Interactive Producer

It’s back! Social Media News has been on hiatus for a couple weeks, as my client work (and spending time with my Valentine) always comes first- but I am getting back on track with this week’s update.

In the social media sphere, change happens in a blink of an eye. While I was on break from blogging a lot of big things happened in this space, most notably the release of Google Buzz. The buzz about Buzz is that it’s Google’s latest life-streaming social media portal. Like Twitter and Facebook, Buzz allows users to keep in touch with friends and by sharing status updates, links, photos, and more.

Is Buzz a formidable threat to Twitter and Facebook? Maybe, but probably not. Buzz is integrated with Google’s email platform Gmail, and I’m guessing Google thought that would be a good way to gain immediate adoption en masse. But for many internet users, email use is in decline as social media use continues to rise. If Google had released Buzz two or three years ago it could have gained real traction, but unfortunately many would-be early adopters have already abandoned their Gmail accounts in favor of Facebook messaging (which is moving towards a full webmail service, code named Project Titan).

Also while I was off the grid, I missed a couple of birthdays. Flickr and Facebook both turned six years old this month. That’s a pretty long time in Internet years; do you think they’ll make it another six?

Google Buzz

If Google Wave Is The Future, Google Buzz Is The Present - TechCrunch

Google Buzz: What It Means for Twitter and Facebook - Mashable

Google Will Ask Buzz’s Early Adopters to Confirm Privacy Choices - Wired

Google Buzz May Help Its Rivals More Than Itself - MediaPost

Facebook

PayPal and Facebook Credits Will Play Nice After All - Mashable

The Fun of Facebook Measurement - Gilligan on Data

Facebook Moves Towards World — Not Just Social Networking – Domination -MediaPost

Social Media: Strategy

5 Ways Airlines and Hotels Can Drive Revenue with Social Media - Mashable

HOW TO: Deal With Negative Feedback in Social Media - Mashable

How Much Blog Would a Blogger Blog If a Blog Chucked Its Comments? - MediaPost

Social Media: Consumer Electronics

Official Twitter App for BlackBerry Looks Really Good – Mashable

Fashion Show Goers Purchased Clothes Straight From the Runway Using a BlackBerry App - Gizmodo

Motorola Backflip Will Be the First Android Phone on AT&T - Wired

Digital Advertising

Online Video Gets an Ad Exchange - AdAge

Live TV’s Alive as Ever, Boosted by Social Media - AdAge

Pre-Roll Video Ads Still Hated, Here to Stay – AdAge

Beyond the Badge: Big Media Brands Strike Foursquare Deals - AdAge

Internet Trends

How Social Media Is Changing the Super Bowl – Mashable

Walmart Buys Vudu, Jumping Into Online Movie Rentals – Wired

School District Halts Webcam Surveillance – Wired

It’s Official: Google Can Sell Power Like a Utility – Wired

Checking In, Checking Out [a great article summing up the latest location-based mobile/social apps] - MediaPost

Rachelle Maisner is an Interactive Producer for R&R Partners, and writes about social media at FiveFeetOfDynamite.com.

Tags: Facebook, google buzz, Social Media, social media marketing, Twitter
Posted in Advertising, Digital Marketing, Media, Social Media | 1 comment so far ›

Too many beavers and briefs mean not-so-super ad blitz

February 8th, 2010 by Sal DeFilippo, Web Content Developer

“Men in tighty whities are disgusting.” – Mary Ann Mele, R&R Partners President and Chief Strategic Officer

Google won by simply being themselves. The eTrade babies’ “milkaholic” ad was a winner. Punxsutawney Polamalu is not only difficult to spell – it was also fairly creepy, but effective. Coke, while easy to spell, was painfully irrelevant. The GoDaddy ads should just go away.

That’s the general consensus from a solid hour of R&R Partners’ Monday morning quarterbacking of the advertising blitz surrounding that roman numeral-suffixed game played the day before. Our panel of critics included people from all disciplines within the agency.

In case you used commercial breaks for something other than awaiting the unveiling of new advertisements, every spot is easily viewable online. Check out YouTube’s channel, where you can vote for your favorite, or Fox/MSN’s site, which organizes them by quarter.

Overall, our panel thought the 2010 ads were mediocre, with a few bright spots. Absent were the emotional tearjerkers and ads with brand engagement through the Internet. Plentiful were ads bashing white, out-of-shape men – and other concepts we felt like we’d seen many times before.

“I just don’t like the tired formulas,” Associate Creative Director Tony Marin said. “People getting hit, underwear jokes – all of that just makes me cringe.”

“It’s a reflection of the times, but everybody is very, very afraid of doing anything that isn’t pretty safe,” Executive Vice President/Creative Director Randy Snow added. “Even the stuff that was ‘edgy’ was pretty safe. As much as I loved the Google ad, it was just a product demo. There was really no risk in that ad. … It’s because of the economy. Nobody wants to take a shot with $3 million. They’d rather animate animals or pull Troy Polamalu out of a hole.”

That fear kept some normally ad-friendly brands, such as Fed Ex, out of the game entirely.

“They said it was because of cost and because of scrutiny. They laid off employees,” Executive Vice President Rob Dondero said. “And the official NFL beer, Coors, wasn’t even in it.”

Public Relations Group Account Director Clinton Pope asked about the propensity of allowing people to preview the ads prior to the game through YouTube, etc.

Executive Creative Director Arnie DiGeorge had firsthand knowledge. “I did that; I went on the night before and watched all the ones that I could actually see before the game and they all seemed to be bad ones, for the most part. I think those are the ones people are previewing – the ones that really don’t have confidence,” he said. “Your best choice is to have a teaser for the ad that isn’t the ad. But it still has to be great.”

That’s what it boils down to, of course – having a great ad. Some brands, like Doritos and Bud Light, chose quantity over quality, each using a bunch of completely unrelated spots hoping for one or two that “stuck.” Some chose to stick to one message.

“If you’ve got a good campaign and you’ve got multiple pieces of the same thing telling the story, that’s cool, and if you’ve got a brim of broad audiences and you’ve got one against different passion points, that’s cool, too,” Associate Media Director Jeremy Thompson said.

“I thought the Budweiser ads fell short. You go into it with people really expecting a lot from them, and I don’t think they got there,” LVCVA Group Account Director Kim Downing said. “I really liked the (Volkswagen) ‘slugbug’ ad. It was nostalgic; it showed the product. I just thought it was really good.”

Corporate Director of Digital Marketing Sean Corbett was enamored with the reaction from perhaps the world’s largest focus group – the instantaneous opinions offered up on Twitter.

“The minute a spot ran, you’d start seeing the opinions flow through the Twitter stream. It was really cool to watch. A lot of ad folks, obviously, every agency in the country, seemed to be online last night – and then general people catching on and talking about the ads was really cool,” he said.

WINNERS

Google’s spot, essentially a product demo, was lauded by the entire group. “It did everything it needed to do. It showed you how much Google is part of our life, it told a story. It was simple. It used their user interface. … It was a great spot,” DiGeorge said.

“It reminded me of why I choose to use it every day over Bing. They are about simplicity; they are about ease-of-use. It was a really great change-up from everything we had seen,” Corbett added.

“I think they accomplished in one ad what Bing has been trying to accomplish with tons of ads,” Marin said.

The T-Pain ad, even though it was basically a different vision of the “Wassup” ads of a few years so, still worked.
The eTrade babies, specifically the “milkaholic” spot, was solid.

“I liked the eTrade babies but I’d like to see them go in a different direction now. This should be the end of that type of campaign,” Pope said.

LOSERS

Coke’s efforts, which included a certainly-not-cheap use of “The Simpsons” and a few even less memorable spots, completely missed the mark. Nobody really cared for the sleepwalking guy, either.

“The fact that a bunch of people from an ad agency sat in a room just to talk about the commercials, and for an hour Coke never entered the discussion – for a brand that big to go that unnoticed says a lot,” said yours truly, Web Content Developer Sal DeFilippo.

The Who, and more so, the people who were stuck watching them.

“The Twitter backlash on The Who was vicious. One of the better comments was, “can somebody please hurry up and wrap up The Who show because they have to get home and watch Matlock.”

GoDaddy.com – most disappointing “by far,” according to Pope.
Taco Bell – the commercials that aired in advance leading up to a very dull “Green Eggs and Ham” spot featuring Charles Barkley. (Note: In fairness, not too many words rhyme with “gordita.”)

Tags: Bud Light, Coke, GoDaddy, Google, Super Bowl, Super Bowl ads
Posted in Advertising, Creative, R&R News & Notes | No comments yet ›

Trust and Reputation – Celebrities and Corporate Leaders

February 4th, 2010 by Matt Silverman, Managing Director-Arizona

There’s a reason Visa chose Morgan Freeman to voice over its TV commercials: He’s one of the most trusted celebrities in America.

A new survey out from e-poll research lists the top-10 most trusted celebrities. And there’s more detail about it on Forbes.com

The list includes James Earl Jones, Tom Hanks, Bill Cosby and even Mike Rowe, the host of Dirty Jobs (which is why he’s probably seen hawking Ford products)

America’s largest companies pay those celebs handsomely, hoping the trust they’ve earned in America will rub off and validate their brand too. Most of the actors on the list have spent decades in the public eye, often advocating for causes as well as their movies, while also avoiding public transgressions. Meaning, they earned it from a skeptical America.

So much of what we do in advertising, public relations and more importantly – in life – is about earning a reputation built on trust and credibility.

For these spokespeople and the companies it’s a business deal, but in your personal business, where do you stand on trust and credibility?

It’s certainluy an issue Toyota is wrestling with today and so many are watching them closely.

It’s my firm belief that organizations and their leaders earn reputations every day through their actions, by how they respond to critics, take care of their customers, and how they respond to both opportunity and failure.

For those companies who can’t afford a celebrity on the A-list (which is most companies) start by making sure your corporate behavior and leaders are worthy of being on your customer’s a-list of trust and admiration.

Tags: Advertising, corporate behavior, credibility, reputation, trusted celebrities
Posted in Advertising, Pop Culture, Public Relations, R&R News & Notes | No comments yet ›

What Color is Your Brand?

February 2nd, 2010 by Matt Silverman, Managing Director-Arizona

The use of color to denote and reinforce brand is not new but a recent Sprint TV commercial reminds me that this tactic is still strong. Recently, Sprint has been featuring TV spots that obviously play on its yellow and black brand colors. As you’ll see in this TV spot, and other new ones, the actors’ clothes and products are highlighted in yellow and black. Same as the Sprint logo.

Getting consumers to connect your brand through color is one simple way to cut through the clutter and be more visibly identifiable. With the thousands of messages consumers receive every week, using color is one way to help your brand stick and to get your product, logo, packaging, advertisement to connect in the consumer’s mind.

Not that color alone makes a brand effective. Smarter folks than I have long said that brand is the emotional connection between your product and the consumer.

But the history of strong brands is full of strong color connections.

Coke is arguably the most famous, with the use of what has long been called Coke Red. And UPS took brown (what some may have seen as a negative) and leveraged the color in its “What can Brown do for you?” campaign to signify a long list of positive service attributes.

Naturally, brand color needs to be carried consistently through every touch-point and this Smashing magazine article looks at who’s doing it well online.

Folks who study color and even music have long discussed how those attributes make long-lasting emotional connections in our minds. And no matter how sophisticated our technology gets, those attributes should never be discarded or underestimated in advertising.

Tags: Advertising, brand, color, Sprint, TV commercial
Posted in Advertising, R&R News & Notes | No comments yet ›

Check your rear view mirror—It might be a Toyota!

February 2nd, 2010 by David Weissman, Director of Public Relations-Arizona

Did you see Toyota President and COO Jim Lentz’s full page, open letter to customers appearing in newspapers across the country today? Sure, he says he’s sorry right after he tells customers that for 50 years Toyota has provided safe, reliable and quality cars.

Yet, he acknowledged to Matt Lauer on the Today Show that Toyota has known about the sticking accelerator problem since October, 2009. So, for at least three months, Toyota has been dragging its feet trying to avoid a half-billion per month recall. Does that sound like a commitment to safety or to economic preservation?

Instead of trying to preserve market share and drive Toyota customers to dealerships where they can be up sold as they wait for a basic function of their cars to be repaired, Lentz should be providing specific information about how customers, and the rest of us, can keep ourselves safe. That may be impossible though.

We really have no idea how many Toyotas on the road right now are affected because those numbers have not been released. We just know that eight Toyota brands have been recalled and sales stopped on those models. Do you really think that everyone of those will be fixed? Next time you’re at a stop sign, take an extra hard look at the emblem closing in on you in your rear view mirror!

Tags: problem, recall, safety, Toyota
Posted in Advertising | No comments yet ›

Friday Inspiration on Tuesday

January 26th, 2010 by Arnie DiGeorge, Executive Creative Director

Here are some of the things we talk about at the Friday creative meeting. Sadly, you get them on Tuesday.

The Coke happiness machine comes to life. Very much like an idea we gave to Zappos. Maybe they will do it someday. Click here to view

This shocked me for Yale. I thought they were smarter than this. Click here to view

Speaking of smart, maybe it’s overrated. Click here to view

Incredible packaging of the Star Wars Adidas. I might have to buy a pair for the shelf. Click here to view

The host of this show is the guy from our first Chinchilli Day spot. He keeps getting jobs with Chinchillas now. Weird. Click here to view

Creep for candy. Click here to view

Interesting movie involving nothing but logos and brand identities. Click here to view

A great idea I wish was mine. Books are back, sort of. Click here to view

Taking out the trash is the toughest part of Christmas Day. Click here to view

The films are the same but the posters are much better. Click here to view

We used to have a moustache contest at work. But we can’t compete with these guys. Click here to view

I love modern art. I also love modern art that makes fun of modern art. It’s a vicious cycle. Click here to view

As a good friend of mine says, for the rummys. Click here to view this one and click here to view the other one

When you are ready to throw it all away and become real again. I dare you. Click here to view

For an extra $20 you get to make a drug deal. Click here to view

Best use of outdoor by a scorned woman. Click here to view

And lastly, our new What Happens Here ad. Check it out. Click here to view

That’s all for this week. Keep your eyes out for the next inspiration but not on Friday. At least not this upcoming one.

Tags: Adidas, Coke, Creativity, Ideas, Inspirations, Las Vegas, Star Wars, stays here, What happens here, Yale
Posted in Advertising, Creative, Digital Marketing, Media, Pop Culture, R&R News & Notes, Social Media | No comments yet ›

Social Marketing News 1/19/10

January 19th, 2010 by Rachelle Houle-Maisner, Interactive Producer

What will Google and Apple go head-to-head on next? I think it’s going to be geographically sensitive ads. Apple submitted a patent which details how the iPhone could potentially pick up location-aware ads and apps for immediate and automatic download. Google was awarded a patent which teases real-time digital ads overlain on billboards and signs seen from Google Maps street view. It’s really interesting that news of these patents got picked up by the media in the same week.

Another thought to ponder is what does local, on-the-go mobile advertising mean for the likes of Yelp, Foursquare and Gowalla? Will one of these location-based social networking portals discover a new revenue model in location-based advertising? Maybe, maybe not. Leave a comment and tell me what you think. Each day, we’re moving closer to having our digital content on any screen, at any time, at any place. Marketers need to keep that in mind.

Many bloggers and industry analysts have pointed to how our society uses social media in a time of crisis. Haiti, of course, has seen a huge reaction in social media- the devastating loss and suffering has touched people from around the world. Like most people, I’m sure, I first heard of the news through my social media channels. And through social media, the Red Cross has raised an astounding $5 Million towards their rescue effort in Haiti. Below is a special section about the reaction to Haiti in social media.

Haiti & Social Media

The Earthquake in Haiti, Social Media, and Me: A Personal Reflection (Ad Age)

Red Cross Raises $5,000,000+ for Haiti Through Text Message Campaign (Mashable)

President Obama Finally Tweets – For Haiti – In Third Person (TechCrunch)

Haiti Earthquake Disaster: Google Earth, Online-Map Makers, Texts “Absolutely Crucial” (Fast Company)

Tweak the Tweet: New Twitter Hashtag Syntax for Sharing Information During Catastrophes (Read Write Web)

Mashable

Why Social Media Isn’t for Everyone

Local Faceoff: Yelp vs. Foursquare vs. Gowalla

Tech Crunch

YouTube Helps Vevo Overtake MySpace Music In The U.S. (Plus, Top Ten Music Properties)

Fast Company

iPhones Might Get Automatic Location-Aware Ads

Ads in Google Maps Street View: A Sign of Things to Come

Channel Web

Facebook Offers Free McAfee Software To Users

Google Docs Play Intensifies Cloud Storage Competition

Yahoo! News

P&G floats selling products on its own website

Apple may wipe slate clean for new tablet computer

Read Write Web

Google Plans to Upgrade Old Billboards in Street View

Twitter’s Growth Slows Dramatically

Blogs and Other News Sources

Google Docs gets file uploading, but no direct desktop sync (Ars Technica)

Netflix on Wii Won’t Challenge Microsoft, Sony (PC World)

Google Wakes: Dreams of Internet openness in China appear to be a fantasy (Forbes.com)

Google begins replying to more Nexus One complaints (Computer World)

Tags: Advertising, Facebook, geo-targeting, Google, google maps, gowalla, Haiti, iphone, location aware advertiging, mobile advertising, red cross, yelp
Posted in Advertising, Digital Marketing, Media, Social Media | No comments yet ›

The Bad and The Ugly of CES

January 14th, 2010 by Arnie DiGeorge, Executive Creative Director

LG Phone and Projector

You’ve all seen the commercial. It runs over and over again. It’s the only LG television commercial that’s running right now as far as I know. And the idea is really cool. I wanted to see this thing. So Tony and I head to the LG booth. We ask one of the people there to show us the Projector Phone. She says, “I’m not sure if we have that here or not. If it is here, it would be over there with the phones.” Tony and I go over there only to find that they have them connected to a wall with security wires. There is no way to get far enough from the wall to see how they work and no area to display the image on. A film crew was there for some German show and they wanted to see how it worked too. None of the LG people could find a projector phone that wasn’t connected to the wall. I can’t imagine the millions that were spent making and running that commercial. They should have had a whole room devoted to showing movies on the projector phone. This is a no-brainer. So LG, this was bad and an incredible missed opportunity.

Pump Speakers
I don’t like the color and I have absolutely nothing to wear with them. And, oh, they’re speakers. Now I’ve seen speakers that look like a bust of Beethoven, speakers that look like a dog and speakers that look like shoes. I have seen it all. Please remove my eyes. These shoes would be ugly on a woman.

Pump Batteries
This is the Yogen, www.yogenstore.com. It charges your iPhone by pulling the string over and over again. They call it the charger for life. They say it’s 100 percent green. It’s also great exercise. There’s only one problem. The minute you stop pulling the string there’s no more charge. Make these things so they can store a charge please. How hard is it to figure out that people don’t want to spend 30 minutes at a time pulling on this thing? Yogen, this is a good idea gone bad.

Wah Yung Enterprises

The Wah Yung booth at CES

Wah Yung makes audio equipment. The booth pictured here was showing headphones. I use the word “showing” because that’s what they were doing. They weren’t connected to anything. And it didn’t look like anyone was interested in connecting any of them for me to listen to. Wah Yung makes a ton of equipment. But as a brand, they’re nonexistent especially at CES. And they had that same kind of bland look going as most of the booths from China. I don’t know why they keep going to CES. In the end, their efforts are both bad and ugly.

The Emperor
This is a chair for guys who think they’re Captain Kirk but in a gaming or business sense. It’s a true command center where the screens come down and surround you at the push of a button like the Cone of Silence in Get Smart. What kind of guy are you if you sit in this chair all day long? When will your laser beam destroy the White House? Will you shoot James Bond immediately or strap him to a table, put some special Wah Yung headphones on him and turn up the volume slowly until his head blows up or he escapes and kills you? Either way it’s bad although slightly cool.

iPhone TV
This one really made me angry. It’s an attachment that’s supposed to turn your iPhone into a TV. I immediately wanted to know what stations I could get. So I asked someone. She said, “You can pick up the local stations.” I said, “Like analog stations?” I said this knowing full well that there are no more analog stations. We live in an exciting digital world. She said, “No, they are digital.” To which I became even more confused. Was I going to have to carry a satellite dish around or connect to a cable box? So I asked, “Can I see it work?” She said, “No, it hasn’t quite been totally figured out yet.” This is bad and a tease from the folks at https://www.cydle.com/

Cydle M7 Mobile Internet Device
It was frozen and no one could unfreeze it. They teased me yet again after the iPhone TV thing. That’s cold and bad.

The Cue
The Cue had a great set up and looked like a really interesting reader. It’s connected to its own digital magazine and bookshop and also features stuff like e-mail, weather report, calendar, news, etc., within the device. However, the device was so slow that I immediately asked about the processor. The Cue guy said, “This isn’t the processor it will ship with in March. That processor will be faster than this one.” Then I asked how much. He said something like $700. Hmmmmmmmmmmm. This is where my thoughts started to go all over the place. Can I trust him about the processor? Do I even have $700. I might have to buy a new bike. That sounds like a lot of money. Where are Tony and I going to eat after this? Will I be paying for Tony and me to eat? And when I eventually came back to the moment, The Cue had finally downloaded the first page. Bad.

China
If China is taking over the world, it will be a very bland world. A world of washed-out pastels. And all the fonts will be the same. I don’t think I’m going to like it. I’m a colorful character.

Real-Time Recorder
This was actually a pretty nifty device. For idiots like me who can’t figure out how to digitize a DVD on their computer, you can get this thing. It makes a digital copy directly to your iPhone or computer from the DVD player. There is one catch. It does this in real time. That’s kind of bad. But this actually works and you can buy it now.

Casio People
Here’s just a taste of the world of CES. There are numerous beautiful people telling you about the new and exciting world of consumer electronics. I’m not going to say they’re bad. You have to judge for yourself.

The Organizer
I really don’t understand this one. It’s a pack for kids or kid-like adults so that your toothpaste and brush and stuff all have a pocket. And it hangs around your neck like it does around this future boy or whatever he

Arnie is unsure about the TV Hat ... does he have tunnel vision?

is. This did catch my attention. And I did spend time with it. But my final conclusion was pretty simple. I don’t want there to be a nuclear war where we come out of the shelters as small ugly green people even if we do have nice organizer packs hanging around our necks.

Porn Debate
This sign is sitting toward the back of the show almost as if it was accidentally transferred from the Adult Video Convention, which was going on down the street. There was no porn debate going on at CES. I couldn’t figure out what it meant. There was no petition to sign. Ron Jeremy was nowhere to be found. Most porn is pretty ugly and so is Ron. So I’m going with ugly.

TV Hat
This is me wearing a hat with an iPhone tucked in the front and a magnifying glass inside. It’s so you can watch movies on your iPhone. It’s a TV hat. It’s an interesting idea but I wouldn’t go anywhere with this person and neither should you.

Mink Man
Again, you be the judge. At least it’s not full-length.

Tags: ces, technology
Posted in Advertising, Creative | No comments yet ›

R&R Partners: Moving Minds

Posts categorized under ‘Advertising’

Monday Inspiration

Too many beavers and briefs mean not-so-super ad blitz

Trust and Reputation – Celebrities and Corporate Leaders

What Color is Your Brand?

Check your rear view mirror—It might be a Toyota!

The Bad and The Ugly of CES

Search

R&R Links

Contributors

Categories

Archives

Follow us on Twitter