Media « R&R Partners: Build the Brand, Protect the Brand

Posts tagged ‘Media’

2010 Magazine Wrap-Up

December 30th, 2010 by Amy Loop, Media Planner/Buyer

In a year plagued by record high unemployment, stock market chaos and advertising budgets slashed, the print industry was off to a shaky start, but in the end, things appear to be looking up. MediaBuyerPlanner.com reported that in 2009, the number of failed magazines was 596, while in 2010 the number of failed magazines was significantly less at 176. The magazine industry is starting to stabilize with 193 magazine launches in 2010, and 28 online-only formats.

Magazine publications also experienced an increase in ad pages during 2010. According to MediaBuyerPlanner.com, “for the year, ad pages increased 4.2% with ad pages up 7% in December.” People StyleWatch had the largest percentage gain of 49.5%.

Although monthly magazines showed an increase in ad pages and a gain in subscribers, the Newsweeklies saw huge loses. MediaPost reported that monthly magazines such as Bon Appétit, First for Women, and Fitness saw double – digit percentage gains in 2010. Newsweek saw its total audience tumble 16.1% to 13.9 million, while Time slipped 8% to 19 million. Readers Digest took the biggest hit, experiencing a 17.2% decline in audience.

See related article by Lindsey Patterson: “And the Winner Is …“

Tags: magazines, Media
Posted in Advertising, Media | No comments yet ›

The power of print

May 19th, 2010 by Lindsey Patterson, Senior Media Planner/Buyer

Growing up, my brother and I used to visit my mom at work (she was also in the ad industry). She would point us to the industrial-sized laundry hamper-looking bins filled with magazines and we would dig and dig until we walked out with a four-inch stack each. We would read for hours as she worked and come to think of it now, those were some good times.

As a print lover, there is nothing better than sitting down with a magazine and getting lost in the pages. Whether curled up on the couch, lounging on the beach or in an office, there is something so satisfying about the temporary escape.

Print has gotten a bad rap lately with the explosion of technology, social media, etc. Critics have said that print will die with time, but nothing seems to be further from the truth when you look at the numbers. To get the word out about print’s true influence, some of the publishing powerhouses created a moving campaign called Magazines, The Power of Print. Backed by Hearst; Meredith; Time, Inc.; Condé Nast; and Wenner Media, this national campaign is running across a variety of print titles as well as online. Check out the website www.powerofmagazines.com to learn more, as well as to see their creative below.