Food, Drinks, Fun? We’re in! Or should we say “We’re game!” When Topgolf opened its Las Vegas location in May 2016, R&R Partners was selected as its agency of record for media planning and buying. We developed a new media strategy that not only helped evolve the Topgolf brand, but also helped keep up with the brand’s rapid growth. This successful partnership helped Topgolf quickly became one of the best new attractions in Las Vegas, and gave R&R the opportunity to meet with executives at Topgolf’s home office in Dallas, Texas.
We jumped at the opportunity to showcase what R&R could do, and are happy to announce that we’ll be developing and executing a media strategy that will support 28 Topgolf venues currently open in the United States. The full-funnel media strategy includes traditional and digital media, with a heavy emphasis on paid social and video.
R&R will also be working with eight other Topgolf venues that will be opening later this year, including locations in Nashville and Orlando. We’re excited to bring our tourism, entertainment and convention knowledge to the table, to make those openings a huge success, just like in Las Vegas.
If you haven’t already, grab your friends or family and check out your local Topgolf. If golf doesn’t do it for you, go for the great food (injectable donut holes!) and great drinks (Tipsy Palmer). And if you don’t have a local Topgolf, just wait, it will most likely be coming to your city soon!