Tag Archives: Samsung

The Internet of Listening

I am sure you are aware of the Internet of Things, but are you aware of the Internet of Listening. The Internet of Things takes your devices inside the home and sometimes on your body and connects them to the cloud. Nest, a smart thermostat, is connected to the cloud and adjustable by your phone on the same cloud. But it’s much more interesting than that. Nest is learning from you. It knows when you are in a room. It knows how long you are in said room. It knows when you leave said room. So it can almost gleam how you feel about said room. If you liked it, you stayed longer. If you didn’t, you stayed less. It is deducing such feelings from your interaction with the device. But what if it had more to go from? What if it heard you had cold feet? Of course,assuming it knows the difference between actual cold feet and the term “cold feet” it could turn up the heat. If it heard the sounds of amore, it could change the temperature accordingly … so if you like it hot, it can actually be hot. This may sound good to some and may sound creepy to others. However it sounds … this type of listening has already begun.

Your devices are already monitoring your conversations. If you read any of the books on Edward Snowden, you know that phones can monitor conversations even when they are off. This is not science fiction – it is in government documents. Snowden and the reporters involved would put their phones inside the hotel room refrigerators when they needed to talk about sensitive stuff. Thankfully, the refrigerators weren’t listening yet. … YET. But it’s not just sophisticated government surveillance. Samsung’s new smart TV allows you to give it instructions by voice. It also monitors conversations that aren’t telling it to turn on BETTER CALL SAUL (great show by the way). Of course, Samsung has since changed its terms to sound like it isn’t doing this.

Amazon’s Echo (I ordered one but don’t have it yet) is a device that sits in your living room and talks to you; keeps your grocery list; answers questions; plays music; and promises to learn to do many more things that I am sure I won’t need. But it’s someone else to talk to, so why not? The interesting part is the sophisticated microphone system inside it. Amazon claims it can hear your commands in a normal voice from anywhere in the room. You will forget it’s there until you say the wake up word … Alexa. But is Alexa really sleeping or is she pretending to sleep like an angry lover listening to every word and making plans? Maybe that’s the wrong way to look at it, but who knows what Alexa really thinks or wants?

As I am writing this, Evernote is reading what I am typing. I wrote about Samsung’s TV and Evernote put the perfect link to the article at the bottom of this. Then it gave me a link to Amazon’s Echo when I was writing about that. Evernote is listening and adding context to what I am writing. I hope that is all Evernote is doing, but probably not. Adding context through a couple of suggested articles is one of the nice things Evernote does for me. But what if Evernote could actually hear what I was talking about in my home with my family? And what if it could take what it knows from what I’ve written and put it together with what I might be saying, doing, buying, and connect that to what other devices on the cloud are doing for me?

THE CIRCLE, by Dave Eggers, imagines a world where all is known by everyone through a connected social network with connected cameras everywhere that can hear and see everything except in the bedroom and bathroom. If you think you might be seen, you won’t commit a crime. If you are sick and alone, the world can help when they see you fall. If you want to know what the world really thinks should be done about ISIS, it’s a collective thought away. You can see the implications for privacy and it seems like future fantasy. But it is not. When they can hear what you are saying, it’s almost as telling as the cameras. And don’t forget – cameras are everywhere as well. Everything, from phones, to cams that watch your dog, to cams that watch your front door to hidden cameras all connected to the cloud. This world is becoming very transparent. Your hopes, dreams and actions are becoming more and more obvious to the cloud.

What does this mean to privacy?  There are three kinds of people in the world.  There are people who don’t want anyone knowing anything about them.  There are people who don’t care if anyone is watching them because they don’t think there is any reason why anyone would care.  In other words… the innocent people.  Then there is the group that realizes that it is all being done to sell you something…and they choose to accept that or they don’t.  It is amazing what consumers will accept in order to have the NEW.  Look at any of the app agreements and you’ll know what I am talking about.  Consumers will give up a ton to get what they think they need.

 What does this mean to marketers? Pretty simple. Your targeting is going to get laser. If someone mentions a desire for your product or service in casual conversation, it is going to show up somewhere very quickly. Your Echo, your TV, your speaker system that listens for ambient sounds, your talking refrigerator, or basically anything connected to the cloud with a microphone (remember Mr. Microphone – now think of Mr. Microphone Cloud Edition) will deliver the “context”/”way” to buy, book, get, order, find, embrace – whatever you are talking about in your home. Your Echo will send it immediately if you ask. And once every appliance is connected to every other appliance and connected to social and connected to your Apple Watch and whatever else the Cloud knows about your customer, then it isn’t selling anymore.

It’s the Internet of Listening.

Super Bowl Ads for 2012 – Poop-less Baby Time Machine Edition


Chrysler “It’s Halftime, America”

OK, I have to start with Clint. I mean, he is Clint after all. First off, he is walking around in some really dark places in Detroit, or was he at the game? Looked kind of like Detroit. I know he could probably go all Dirty Harry on any trouble, but still I worried about him in that tunnel. Equating Detroit with the rest of America makes sense since the rest of America bailed out Detroit. And I do believe it is halftime in America. One of the most TRUE things Clint says is, “All that matters now is what’s ahead.” And that is very TRUE at halftime. One of the weirdest things he says is, “This country can’t be knocked out with one punch.” One punch? One punch really puts a false spin on years of greed; mismanagement by those very car companies; and the very real budget, unemployment and housing issues this country still faces. But I guess America is a lot like Clint – faced with adversity, we always seem to have one last bullet. “So you’ve got to ask yourself one question. Do I feel lucky? Well, do ya, punk?”

VW “The Dog Strikes Back”

As soon as I saw this fat dog, I was in. Come on. Everyone has a fat dog. I have a fat dog and I love him. And America is fat. And it’s halftime, America. Get off your asses and get in shape. Then chase a VW into the future where there’s a Star Wars’ bar and Darth Vader. OK, that’s where I got a little lost. So I went right back to thinking about the fat dog trying to get through the dog door and I laughed.

Camry “Reinvented”

This is the kind of concept spot I have always liked. They don’t show a thing that has been reinvented for the Camry, but you get the feeling that they’re always looking for innovation. And innovation is full of lofty dreams like poop-less babies and rain that makes you thin. Hopefully, Toyota will back it up with some cool stuff like heated cup holders or cars that run on baby poop.

Chevy “Mayan Apocalypse”

This ad looks fantastic. If you’re going to do the end of the world, you should spend the coin to do it right. And the song is great. But poor Dave. He drove a Ford. You always take a chance when you go straight at a competitor. Especially a competitor that has the money to come back at you like Ford, but I think in this case it was worth it. And even if Ford does retaliate with Dave ruling the Tunnel People in his Ford X-150 or whatever, a Twinkie will make it all better.

Honda “Matthew’s Day Off”

There was a lot of chatter among ad folks that this ad sucked. I liked it. One of the main things ads do is to capture an emotion that can be attributed to your product. Revisiting Ferris Bueller brings back a host of emotions if you’re a fan of the film. Even though the ad didn’t live up to the movie, I still felt like taking the day off and finding some crazy stuff to do instead. If an ad can infuse a sense of whimsy and freedom to your product – you win even if it is a mini-SUV with a somewhat stunted personality.

Doritos “Man’s Best Friend”

I thought the ad was fun but not really great. However, I did enjoy the edge of it. Dogs whacking cats works for me and obviously for America. And it seems it is worth $1 million from Doritos. So that makes it good. Doritos has found a great identity for their Super Bowl spots and has really grabbed the attention away from BEERS.

Seinfeld “Acura Transactions”

Seinfeld is funny, but it’s very inside funny. If you love the show, you probably loved the ad. But I don’t love Leno and I’m not really digging the premise of the spot. So others worked better for me. Still, the ad got a ton of play before the Super Bowl so it probably worked.


Samsung’s “Thing Called Love” seems like a phone with a pen. At least they are trying and the ad was kind of fun.

Bridgestone’s “Performance Ads” were interesting, but I feel like they have done better. I want one of those tire footballs though.

“Happy Grad” for Chevy was a funny performance, but I have to agree with a friend of mine who said, “The client could have directed that. They love it when someone in the ad is screaming for their product.” It looks like crowd sourcing is really helping clients get the ads that appeal to them that they may not be getting from agencies.

KIA “Dream Car” was a pretty good ad. It was fun to watch and I will remember the girl waving the flag. But sometimes, ads are just missing something. I felt this last year with KIA. But this year was better.

M&M’s “Naked” was a big fan favorite. It was good, but I wasn’t thinking of it as much of a Super Bowl spot. It just lacked import. It was funny, but just a good ad.

Bud’s “Wego” was a fun dog-gets-us-beer spot again. I feel like I have seen a lot of dog-getting-us-beers spots. But the dog was fantastic.

Pepsi and Elton. It just didn’t live up to my expectations for Elton.


Century 21. I am biased here but I think they really blew it. I see the point they are trying to make with their agents, but they did it in a way that couldn’t be more phony. People are still in a tough spot with their homes in America. Sure, they are looking for superheroes to help them. But instead of looking like superheroes, the agents tended to look like cartoons, especially when helping Trump and Sanders. Also, the way the ads are shot is just way too slick. There isn’t a home in America that can live up to the color alone in those ads much less anything else. The tone of the ads is all wrong. It’s matter of fact and carefree when consumers are still anything but. They don’t take the Century 21 brand seriously, so why should we.

E*TRADE has been a winner for years in the Super Bowl. They have a rich history of bringing home the bacon in the big game. This year was their worst performance ever in my opinion. It would have been better if they had skipped the competition. They lost face.

Bud’s “Prohibition” was a nice idea but it was so boring. History lessons are not good commercials unless someone gets killed Boardwalk Empire style. They should have whacked the Coors guy trying to move in on their territory from Denver.


Go Daddy. Wow, they just get more and more idiotic as time passes. But it seems to work in the big game. The ads are not good though. It’s hard to tell what they’re even communicating other than – please come to the website. I love beautiful women but have never been to the website – ever.

Teleflora’s “Give and Receive.” I hate to tell them this, but she is going to need far more than flowers. She looks really high-maintenance. Flowers and a car may do it. Flowers and a summer home. Flowers and a 20-carat diamond. You get the picture. Still, the ad was memorable for obvious reasons.

H&M’s “David Beckham.” Women watch the game too. And this would be the part they actually watched. So good job David Peckham, I mean Beckham.


“Baby Sling” was shown to me by the director in a sound-editing suite along with some other ads he was entering. There was another ad I thought was much better called “Dog Heist.” I still like it better although it looks like “Baby Sling” has a great chance to win the USA TODAY AD METER and a prize of 1 million bucks. I don’t know why though. I could see that baby coming from a mile away. He would never get my Doritos.


There are those who didn’t like the fact that Super Bowl ads were put out early on YouTube and corporate Web pages. The companies that do this are smart. The ads need time to get press and social momentum. With the price of a Super Bowl spot and the money it takes to produce one, buy rights to songs, pay celebrities and put together any other parts of a program that may be needed, it’s important to get as much play as you possibly can. The day of the game and the three days after are not near enough.