Last week, R&R was lucky enough to attend and sponsor the IC Summit in Mexico City. The summit featured over 250 international marketing professionals who discussed several topics currently affecting the Latin American marketing and advertising industry.
Questions discussed included, “How do CMOs protect their brands globally?” and “What challenges do they have growing their industry in the Mexican market?” On the first day, CMV’s very own Ruben Olmos sat on the panel and helped answer this vital question. He discussed R&R and CMV’s expertise in brand marketing and the role that GPA plays in optimizing a brand’s performance in international markets. On the second day, CMV’s Diego Velasquez spoke on the panel and discussed the importance of a strong client/agency relationship and the benefits of this type of a relationship.
Aside from having two speaking roles during the summit, R&R also sponsored two coffee breaks, where we were able to connect with conference attendees about their needs and what ways we can help grow their business. The booth also showcased our Hispanic creative work, R&R’s vast capabilities, and who we are as an agency. Additionally, it featured virtual reality headsets with some of our featured VR work, along with a photo booth for those who wanted to have a little fun!
This summit was a great opportunity for R&R to position ourselves as the cross-border agency with an expertise in Hispanic marketing that we have become. Companies present at the IC Summit included Bimbo, Aeroméxico, Interjet, LaLa, Telcel, Club Santos, OXXO, Kellogg’s Latin America, and many more.
Finally, check out our magician who was able to tell the R&R and CMV story in a very unique way here: