R&R is currently looking for a creative director to run the Las Vegas Convention and Visitors Authority account. In the past, we have used recruiters, ads, LinkedIn, etc. This time, we wanted to try something different. The traditional route just wasn’t as fun anymore. We want to kick over some rocks and really get candidates to interact with us with some passion.
So we’re having a contest of sorts and asking candidates to send in their idea for the next stage of What happens here, stays here® with sneakers as the vehicle. Why sneakers? Well, I happen to love sneakers. They are my passion. I have over 150 pairs. They’re kind of in my DNA. I’ve been here 20 years, so in this case, at least – I consider my personal brand to be an R&R truth as well. And I think that good taste in sneakers is a sign that you may have good taste in other things − like ideas.
We put the contest out there with large stickers on the ground outside agencies in LA and Chicago, trade publications, two videos, a poster, Instagram, and a mailer featuring a 3-D-printed sole inside some plain white Converse All-Stars.
Check out the video here on the site.
The effort is getting R&R some great play PR-wise with stories in Adland, Digiday and AdAge.
We have more than 50 candidates who have signed the agreement to send us entries. Now, we’re just waiting for the fun to begin. The mix of traditional candidates and sheer creatives is already peaking our interest as to what we will get. It’s a very exciting way to start the new chapter of work for our biggest client.
Watch for more as shoes or virtual shoes make their way to our shores.