Everybody’s in the business of advertising, even those that you’d never think of. I mean, California Sen. Curren Price introduced a bill to look into the feasibility of digital advertising on license plates. They hope to close the gap on a $19 million deficit…. It’s true. Check it out here.
Can you imagine, you’re driving down the street and you see an ad for the new plant snuggie. It’s coming people. Trust me. Can’t you see you at your next company holiday party, 20 people show up with a tree snuggie … and you’re the outsider ’cause you don’t have one yet.
Digital, you can’t get away from it … it’s like that awful leftover dinner that haunts you all night long. It overtakes everything. We have digital Web, digital outdoor, digital television, digital radio, you name it, and the average consumer can probably tell you more about it than the “experts.” Heck, a 13-year-old could probably tell you more about it.
And not only is digital becoming more important to state budgets, but it’s also becoming more important in the business world. Since 1996, Internet usage over specialized business publications has jumped from 22 percent to more than 76 percent. That’s a lot, folks. And it doesn’t stop there. The Internet is used at a higher percentage than tradeshow, conventions and even sales people and, it’s the number one resource for trade business professionals.
So what does that mean? Well, just about 50 percent of all business professionals who visited a website made a purchase. And it means that while trade publications and business associates are still important, the Internet is here to stay, and not just for playing games on your Facebook account.
Oh, and good luck California, happy and safe driving.
