What will Google and Apple go head-to-head on next? I think it’s going to be geographically sensitive ads. Apple submitted a patent which details how the iPhone could potentially pick up location-aware ads and apps for immediate and automatic download. Google was awarded a patent which teases real-time digital ads overlain on billboards and signs seen from Google Maps street view. It’s really interesting that news of these patents got picked up by the media in the same week.
Another thought to ponder is what does local, on-the-go mobile advertising mean for the likes of Yelp, Foursquare and Gowalla? Will one of these location-based social networking portals discover a new revenue model in location-based advertising? Maybe, maybe not. Leave a comment and tell me what you think. Each day, we’re moving closer to having our digital content on any screen, at any time, at any place. Marketers need to keep that in mind.
Many bloggers and industry analysts have pointed to how our society uses social media in a time of crisis. Haiti, of course, has seen a huge reaction in social media- the devastating loss and suffering has touched people from around the world. Like most people, I’m sure, I first heard of the news through my social media channels. And through social media, the Red Cross has raised an astounding $5 Million towards their rescue effort in Haiti. Below is a special section about the reaction to Haiti in social media.
Haiti & Social Media
Read Write Web
Blogs and Other News Sources
Google Docs gets file uploading, but no direct desktop sync (Ars Technica)
Google begins replying to more Nexus One complaints (Computer World)