As a Gap customer for the past 30 years, I’m glad my fellow Americans agree that Classic American by far outweighs Cool Sexy when it comes to the Gap logo. After just one week, Gap has retired what it thought would be its new logo. Good riddance new logo!
My favorite T-shirt is from the Gap and I’ve been wearing it proudly for about 15 years. It’s pretty ratty now, but the logo is in excellent shape and is as much a part of the fabric of our community.
For a company that wants to be cool and sexy, you’d think the executives at Gap would know enough to engage their customers in a thoughtful social media discussion about the evolution of the brand. Well, looks like that social media discussion occurred a week too late.