Clark County Department of Family Services needed help getting more people to consider becoming a foster parent. So, how do you show everyday people what a rewarding experience fostering a child can be? You make it relatable by speaking to things they’re already passionate about.
We created a campaign that featured familiar hobbies and interests being shared with a foster child. These miniature stories tell how there’s nothing greater than experiencing a child discovering something new. Images simply captured how a hobby or interest can open up both foster parent and child to a whole new, unforgettable experience. The ultimate goal is that audiences might even find that sharing their passion becomes their new one as a foster parent.
Budget constraints can often complicate the creative execution of a campaign, but when people are passionate about the subject matter, amazing things can happen. Eric Klein, a photographer based out of Chicago, offered to waive his fee so we could afford to have the campaign shot professionally. He was happy and willing to do so because he was involved with the foster community himself. Which just goes to show the level of passion and dedication that fostering a child can bring.