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10 Things That Should Matter More in 2012 and Things I Was Semi-Right About Mattering More in 2011

Arnie DiGeorge, Executive Creative Director — Wed, 28 Dec 2011 00:54:20 +0000

Back in the beginning of January 2011, I made some predictions about things I thought would be important in that year.

Well, that year is over. Let’s see how it went.

I talked about the power of the personal brands. If you look at last year, the Personal Brand was in full force. From the Kardashians to Steve Jobs, to Zuckerberg to you. Yes, you. Due to Facebook, LinkedIn, Twitter and blogs, you are out there as a brand whether you like it or not. Everything you do is being looked at and scrutinized, to a degree, by others. You are, in essence, forming a relationship with the world. Individuals are looked at as much as their companies are. Even with mass movements – individuals and their tweets and status updates stand out. YouTube has given millions the ability to become brands with nothing more than a video camera. And these brands are making money … lots of it. Take Randall and Honey Badger for instance. I happen to know he has an agent and a brand.

Another was the Power of the iPad. OK, so the iPad was an easy guess. But just how much of a game changer is it? Well, it’s now replacing airline flight manuals. It’s used in hospitals, restaurants and offices everywhere. It’s the new children’s book. It’s the new art gallery. It’s the new canvas. It’s every presentation. But more important, it’s what the next generation will grow up on and that is the real game changer. iPad kids will have a whole different perspective on what mobile is and will be in the future.

One of the things that will play this year as well is Real-time Interactive experiences that went past the computer and into the real world. Take a look at these wonderful examples of that. This year, the HYBRID of real and digital will continue to grow.

http://www.nytimes.com/2011/12/18/sunday-review/the-internet-gets-physical.html

Then there was Crowdsourcing. It’s not just for advertising anymore. It is now helping us discover new products and help get them on the market. It’s also helping to publish books. But, best of all, it’s working toward discoveries in health care and science.

http://unbound.co.uk/

http://www.kickstarter.com/

I talked about how digital still wasn’t getting what TV has mastered. And that is still the case in my book.

Digital hasn’t figured out how to showcase its great content. And, in many ways, still isn’t providing great content to showcase. Digital needs to look at TV and learn some things. TV spends the money on content. TV promotes content. TV makes content an event even with TIVO. And TV still has more resources. But most of all, too many digital agencies spend their time talking about usability, wireframes, click-through metrics and half a dozen other digital buzzwords. That’s all well and good, but I am going to spend two minutes on your Web page if you are lucky. Meanwhile, I will spend more than four hours watching TV. Stop bullshitting me and put more on the Web that I need to see as much as I need to see the season finale of Homeland.

We were all wrong about Foursquare. I don’t use Foursquare much anymore and I don’t do a lot of checking in. I have also tired of watching my friends check in from different dive bars. So, from my perspective, I have lost interest in Foursquare discounts and I don’t want to be an imaginary mayor. Plus, my coffee place went to a frequency card.

It looks like Foursquare only figured out consumers and it didn’t even figure them out that well. It left companies to figure out the business portion.

And since the economy is getting better, the companies decided they don’t care about Foursquare as much either.

The consolidation battle between Facebook and Google rages on and on and on. Who will win your soul? Google. No, Facebook. No, Google. It’s hard to decide. Consumers seem locked in to Facebook. However, Google keeps throwing stuff against the wall hoping it will stick. Maybe something that helps individuals stand out more will be the key for Google along with all the customizable friend and privacy settings.

But the best prediction of last year was the Power of the Disenfranchised. The Occupy Wall Street set and whole countries decided they didn’t like the way things were going for them and moved on it. Social media was a conduit for these movements. This has empowered a great many to think they can cause the CHANGE that politicians have been inept at bringing. And if these movements get more organized with stronger leaders and missions, the sky is the limit. This may be the new system in 10 years. It’s pretty obvious the current political party system DOES NOT WORK (see Herman Cain and a host of Republican contenders).

However, the banks will never change. Greed wins over common sense the majority of the time.

All in all, not a bad year. So, what about 2012? Here are some thoughts on what will be more important in the coming year. (Not in any particular order.)

1. The Need for Privacy

Simply put, we don’t have any. Facebook, Google, your iPhone and the nation’s security issues have taken most of it away. With Facebook’s suicide button, you can report a friend who seems too depressed. How far away is that from reporting a person who seems like they might commit a crime? With Facebook’s Timeline, you can look into the history of friends and coworkers. You can look at a relationship status. You can stalk. It’s a window that is always open. With Foursquare, everyone knows you are out while your valuables are home alone. Your iPhone is tracking your movements. Cameras are everywhere. Phones can take a picture and post it to numerous social networks in seconds, tagging you forever. What happens when local cameras are automatically linked to phones? Watch out, terrorists. And what about the social index that can map when large groups are happy, sad, hungry, etc., from their social interactions? Can’t the same be done searching the key words used by individuals? Maybe I want to be sad ALONE.

It seems nothing is sacred anymore. We recently put a campaign together within Vegas asking people to Protect their What Happens Here, Stays Here moments by tweeting and posting discretely when on vacation here. It’s just the beginning. In the next couple of years, the privacy issue will provide a host of apps and a ton of conversation.

2. Transcending YouTube

YouTube celebrities have been showing up in the mainstream for a long time. Someone gets a ton of hits and you see them on a talk show or they get a TV deal. This year, however, brands will hook on to them like fine cheese at the wine tasting. Because the sheer number of fans is so appetizing. From Randall for Emerald Nuts to DJ Dave for Hyundai, the brands are taking notice of the number of hits on their videos.

As well they should. The tie in to Web videos for the brand should be easier since that is the original home of the celebrities in the first place. And if you think there are only a few of them getting the really big numbers of viewers, think again. For instance, try Nice Peter’s Epic Rap Battles – millions and millions of views. Just one of the many.

3. Putting a Brand Worth on Friends/Followers

What are those 600,000 Facebook friends really worth? What kind of ROI can I put to them? How can I spur them into action? How can I turn then into Brand Ambassadors, Brand Evangelists and, eventually, Brand Instigators? Because, as we all know, the key is not those people, but the people they will eventually influence. As more companies start building these groups, they’ll want to know what they’re really getting for the money. They can look at sales, do surveys or follow an online promotion setup for that very measurement, but this is really a small part of the picture. A lot of this is on the “come” as they say. Your Brand Instigators could have already influenced someone to use your product or service – someone who will never become your brand’s friend or tell you how they were influenced on a survey. That’s the nature of social and why it is so successful. Social still feels like an authentic suggestion from a trusted friend. How often is that happening and converting to sales? It’s a big question that will be on more companies’ minds than ever before.

4. The Online Content vs. Risk Dilemma

As more companies get a digital knowledge base, they will take less risk online. The Web is becoming less new and ambitious and more usability and content-driven. This has been happening for the last few years. That isn’t to say there aren’t wonderful sites to see. There are. They just happen to look and feel like what already works. The new mentality is that we will work on original content instead of originality. This is not a bad thing as long as the content is great. If it isn’t, then you just have another site. What does this mean for next year and beyond? Two things: 1. Content is going to get more and more competitive. 2. True originality will stand out like a sore thumb for better or worse.

The bottom line is that originality moves things forward while content makes what is working watchable and engaging. Originality will take a back seat this year on the digital front.

5. Screen Integration

Putting the TV screen, iPad screen and smartphone screen together will be paramount this year. Apps like Yahoo’s IntoNow listen for the audio signature of the show you are watching on television and provide you a unique second-screen experience to go with it. Well, a somewhat unique experience. In other words, the experience could use more content. Content is the key again here.

First off, the app is 100 percent accurate when it listens to identify what you are watching. Better than Shazam by a mile. And if you like to watch TV in a social manner, nothing will beat this. You can discuss with others who are watching the show, watch tweets connected with the show, get information about the episode and season, even buy the show ION iTunes. It’s all on one screen. If you are watching a sporting event, the stats are right there along with a lot of other great information.

What the app lacks is extra original content from the network. However, this will come in the near future. Think of the extras that can be made available to someone watching a show like LOST.

And that’s just the beginning of shared-screen experience. There’s already an app where you can paint over what you’re seeing on your iPad’s camera screen. It’s called Composite.

Couple that with augmented reality and who knows what will happen when you hold your iPad up to a television someday. Hidden characters? Hidden clues? Where to buy the outfits they’re wearing? Alternate endings? What’s to the right of picture where the screen ends? Games? Think of the possibilities.

6. The End of Talking to Anyone But Siri

Talking is out. It is a lost art. Texting allows you to interrupt at any moment. You don’t have to stop what you’re doing to do it (well, driving, finally – you have to stop driving – or you should stop driving). It allows you to put something out there with less risk of rejection. It’s casual even when it’s serious. It’s immediate. There are no awkward silences. When you text, you can attribute those silences to anything. Maybe they got hit by a bus or their phone went dead or they’re in a meeting on a bus that hit someone. No one ever has to believe that they are the reason for the silence. And, most of all, it’s just easier than talking.

Siri is perfect for the texting age. Siri is also immediate. Now you don’t even have to type. You can teach Siri to text someone. You can teach Siri who your wife is or who your best friend is.

And Siri is easy to talk to. She basically just does what you say. The only awkward silences are attributed to Siri not working. Which has happened to me a couple of times.

As Siri learns more and more apps learn to work with Siri, the dream of never having to talk to anyone real may become a reality. I look forward to the day when Siri starts to want stuff from me. Then I will know she is really learning.

7. Backstories

For those on the constant search for authenticity, this will be the year of backstories. In the world of art, the backstory is everything. The “provenance,” as it is called, should be able to trace the past of any great painting or sculpture. Companies and their products will start telling these stories more and more to today’s untrusting consumer. You will see the Web filled with videos showing how boots are made by hand; inspiration that led to that craft-brewed beer you like; the history of your jacket, and the individuals behind it all. It’s the year of pulling back the curtain. Even bankers will give it a shot, but who will believe?

8. The Gospel of Jobs and the Spread of Apple Innovation

The Steve Jobs love affair is just beginning. Pretty much everyone has read the Steve Jobs book (not me yet, but I have it on my iPad at the ready). They have seen his rules for innovation. They have felt his world-changing power. Now they all want to be a part of it. They like spreading the gospel of Jobs. They want to be Steve Jobs. For all the people who say there will never be another Steve Jobs, there are millions of inspired people and companies that will be trying to become the next Steve Jobs. And that will lead to Apple innovation and simplicity in a host of new and exciting products that cover a wide spectrum of our lives. Like the one below.

http://www.nest.com/blog/

I think there will be a number of Steve Jobs in our future. If not, at least some products he would be proud of.

9. Newsjacking

http://www.twistimage.com/blog/archives/newsjacking-turns-you-into-the-expert/

It’s not new, but it will become a bigger story this year. With search engines, blogs and the ability to target consumers like never before, the ability to make your brand part of breaking stories is easier than ever. Ad campaigns will follow closer to trends and often be built around them. In a world where “there’s an app for that,” marketers will have to move fast. These days, consumers have a thought and they want it taken care of. They want things that make sense for the times because they live current and interconnected. The river of information is in constant flow. It can’t hurt to jump on one of the big logs so that someone might notice you before the falls.

10. The Clouds

Consumers will discover the cloud this year. If you asked most of them last year, they would say, “What is that?” or “You mean the fluffy thing in the sky?” Most consumers look at the cloud as one, main place. This year, they’ll understand the cloud is Amazon, Dropbox, Facebook, Evernote, iCloud, Google and many more. The cloud is about as fragmented as it can be. As more consumers start to understand the cloud and what it means, they will look for ways to consolidate their information. This is the big hope of Google. Google has a place for all your stuff in the cloud under one account. Right now, it may be the easiest, but Apple is close behind with iCloud. And then there’s the personal cloud where you own the memory and the location of your personal server and access your information from there (R&R client Western Digital plug here).

If you’re using the cloud, get ready. Because the cloud wars are just heating up.

I hope some of this has been interesting to you. I certainly don’t know everything, but I would like to. So if you want to tell me what I’ve missed, argue one of these points or just call me an idiot, feel free. I am @arnied on Twitter.

Have a great 2012.

Social Marketing News 3/22/10

Rachelle Houle-Maisner, Interactive Producer — Mon, 22 Mar 2010 20:35:54 +0000

I read about a really interesting study reported by ReadWriteWeb about influence and the number of followers you have on Twitter. Per the research findings, the number of followers you have on Twitter is an almost completely irrelevant metric for measuring influence. Read the RWW recap here, and see the actual report here.

Facebook hasn’t formally announce this yet, but the company has began to send weekly emailed reports on Facebook page metrics to their respective page admins. These reports include only metrics that are currently available to admins, so the weekly reports serve more as reporting summaries than anything else. Read more about this story at MediaPost.

Apple began to accept pre-orders for the iPad last Friday, with the promise that the first iPads will be arriving in the first week of April. Rumor has it that over a hundred thousand iPads have been pre-ordered, and some are speculating that more iPads will be sold in the first three months than iPhones sold in its debut. With all the attention the iPad is drawing, some are wondering if an iPad Killer is emerging… could it come from Palm? Or from HP?

YouTube and Viacom are in the mists of a copyright lawsuit, which has revealed a few embarrassing details about both companies in recently unsealed court filings. Among other interesting tid bits, Viacom had tried to buy YouTube just before Google’s acquisition was finalized. Read more of the story here.

Rachelle Maisner is an Interactive Producer for R&R Partners, and writes about social media at FiveFeetOfDynamite.com.

Social Marketing News 3/1/10

Rachelle Houle-Maisner, Interactive Producer — Tue, 02 Mar 2010 17:59:03 +0000

March 1st brought joy to many Facebook users, a date which marks the end of Facebook app Notifications. Apps on Facebook are no longer able to send updates via Notifications, which are now reserved mainly for friend activity. Find out what alternatives app developers now have at this Mashable article.

Twitter and YouTube are also rolling out new features. On Twitter, the new “Be Found On Twitter” feature allows users to opt-in to share their email address and/or phone number, making it easier for contacts to find them. For YouTube, it’s a massive redesign that will improve the user experience by adding a video queue feature and improved playlist design. The redesign also includes the release of an AutoPlay feature, which will allow YouTube to be consumed more like TV, allowing the user to sit back and just watch one video after another in a push model rather than the current pull model. Find out more about these releases under the New Features heading below.

“Have you heard of Chatroulette?” The latest fad of social media, Chatroulette is a video chat service which will randomly pair you to another video conferencing user. It’s a bare bones interface with minimalistic functionality- basically just two web cam windows and a chat room. The site connects users to complete strangers, there is no way to control who will pop up on the other side. Some believe that Chatroulette will become as popular as Twitter, though it’s not the first interactive video conferencing site, and probably won’t be the last. I don’t think Chatroulette will be able to go mainstream without significant investment and added functionality. If the interest continues to increase, there’s a good chance that established social networking platforms like Facebook will adopt video conferencing as a new feature, which may kill Chatroulette before it has a chance to get out of the gate.

Want to know how your brand compares to your competitor in social media? Try uberVu Compare. A freemium social media comparison tool, Compare is a new product from uberVu that performs a side-by-side comparison of two brands based on their social media performance. It could be considered overly simplistic for veteran social media analysts, but this a great tool for a quick snapshot of social media presence.

“Crowdsourcing” is a still a hip buzzword. Grogger is a new platform that allows you to crowdsource your blog content. Mash together the words “group” and “blog”, what do you get? A “Grog”! For people that believe two heads are better than one, Grogger is an appealing tool that allows a community of users to write, edit, and vote on blog content. For more details, read the TechCrunch review.

New Features

Be Found on Twitter: Connecting Our Dots in the Social Graph - RWW

Twitter Comes To Yahoo – PC World

YouTube Redesign Keeps You Watching - RWW

Facebook to Say Goodbye to App Notifications on March 1st - Mashable

Chatroulette

Did Chatroulette Just Launch the Interactive Video Conferencing Boom? - AdAge

Chatroulette, by the Numbers - WSJ Digits

Social Media: Strategy

Most Super Bowl Ads Don’t Go Viral - AdAge

Vitrue Adds Facebook ‘Wall Apps’ To Social Platform – MediaPost

Compare Social Media Performance Head-to-Head with uberVu - Mashable

Oh Yeah, Well I’m Going To Twitter You! – MediaPost

Social Media: Consumer Electronics

Scribd Makes Push Into Mobile - MediaPost

Consumers Are Pushing Up Sales of Smartphones - Yahoo! News

Digital Advertising

Measure the Web Like TV and Brand Advertising Will Follow - AdAge

Sources: Twitter Ad Platform Quite Google-Like – MediaPost

Display Ads Stimulate Search, Confirms Eyeblaster Study – MediaPost

Internet Trends

Social Networking In Matters Of Life And Death – MediaPost

Grogger: A New Platform That Lets You Crowdsource Your Blog’s Content - TechCrunch

E-Cards Are Dead… Except on Mother’s Day - RWW

Time Spent on Social Networks up 82% Around the World - BrianSolis

How Twitter in the Classroom is Boosting Student Engagement - Mashable

Facebook to Take 30% Cut of Developers’ Facebook Credits Revenues - Mashable

Rachelle Maisner is an Interactive Producer for R&R Partners, and writes about social media at FiveFeetOfDynamite.com.

Social Marketing News 12/21/09

Rachelle Houle-Maisner, Interactive Producer — Mon, 21 Dec 2009 23:23:18 +0000

I wish I came up with this term. Guest blogger Judy Shapiro wrote about social media and building awareness at Ad Age, and describes creating “Content Campaigns” to help focus social efforts across multiple channels. What a ingenious concept. She writes, “This approach puts the value on content as an audience builder but in a very strategic way.” Be sure to check out the rest of the article.

Also from Ad Age, an awesome article about geo-targeted mobile marketing. If you need a quick primer on the key players in this field, Garrick Schmitt (a VP at Razorfish) has developed an informative who’s-who list, including Foursquare, Yelp, and Gowalla.

How would you like to rent movies from YouTube? The world’s largest video sharing site is in talks with major movie studios and is exploring a new paid subscription model. The service would be a new way of generating revenue, as YouTube currently makes its money through advertising. Get the details from this article at Reuters.

To many, online forums and bulletin websites are so 1990’s. However, three ex-MySpace executives are currently working on a project called Gravity, which TechCrunch describes as an evolved form of forums and groups. Check out the article which includes a video of the founders as well as some screen shots. Gravity will be an important startup to watch. It’s not a direct rival to Google Wave, but it might have more utility than Wave to more users; and it’s not the answer to real-time search, but it may prove to be the closest solution yet, as Gravity is interest-centric and will provide detailed analytics on interests and conversations. Plus, the group has raised $10 million in funding. Read more here.

Have a wonderful Christmas everyone. My Social Marketing News gift to you, 5 Ways to Connect With Santa on the Web. Happy New Year!

Ad Age

How Marketers Use Online Influencers to Boost Branding Efforts

What the Trend?’s Top 50 Twitter Topics of the Year

Social Media’s the Little Engine That Can Build Awareness

The Future of Geo-tagged Marketing, Now

Two Questions Every Marketer Should Ask Its Social-Media Agency

Brandweek

American Apparel Grabs YouTube’s Long Tail

Consumer Appetite for ‘Three Screens’ Grows

Pharma: Socializing in a Straightjacket

Tech Crunch

Facebook Passes Aol In The U.S.

Expensify Leaves Beta, Continues To Take The Suck Out Of Expense Reports

Appolicious Lands $1.5 Million For Social iPhone App Directory

Exclusive: Ex-MySpace Execs Launch Gravity Into Private Beta

Google In Discussions To Acquire Yelp For A Half Billion Dollars or More

Blogs & Other News Sources

Report: Twitter Made a Profit in 2009 (ReadWriteWeb)

Blogger Integrates With Amazon Associates (Official Blogger Blog)

13 Types of Posts that Always Get Lots of Comments (ProBlogger)

YouTube Looks At Subscriptions, More Ad Dollars (Reuters)

Google may Anger Phone Makers – Or Inspire Them (Reuters)

Twitter Reveals Most Discussed Topics of 2009 (Mashable)

R&R Claims Creative Media Award

Sean Corbett, Corporate Director of Digital Marketing — Fri, 18 Dec 2009 17:50:38 +0000

R&R Partners' Rachelle Houle-Maisner accepts the 2009 Creative Media Award from Shawn Rorick of LVIMA

The Las Vegas Interactive Marketing Association named R&R Partners’ “Chinchilli Day” interactive ad unit the best interactive ad unit for the year 2009 at the annual LVIMA Creative Media Awards show which was held on December 17, 2009. The work produced on behalf of our Las Vegas Convention and Visitors Authority (LVCVA) client was part of an integrated effort to launch the “Excuses” campaign and drive viewers on YouTube to the Las Vegas brand channel. The integrated R&R and LVCVA team is way too big to list here. But, to all those who helped bring the Chinchillis to the Internet we say congratulations. Excellent work team!

This was the fourth year LVIMA has held the Creative Media Awards and I am proud to say the interactive work in Las Vegas has improved every year. 2009 was by far the most competitive awards show. My favorite winning entry was the MGM Grand “Sins” viral campaign. The work is just so brand appropriate and takes full advantage of social media to engage visitors and generate tons of really cool content. R&R would like to express our gratitude to Shawn Rorick and LVIMA for an excellent year of events. We look forward to another year of fun and kick ass interactive work in 2010. Click the links below to view a sampling of the digital work R&R Vegas is most proud of from 2009:

To view a recap of the LVIMA Creative Media Awards and check out all the winning entries click here.

YouTube Partnership Yields Results for Las Vegas

Sean Corbett, Corporate Director of Digital Marketing — Fri, 04 Dec 2009 01:38:20 +0000

With partners who are as excited about your work as we are, success is easy. In 2009 R&R partnered with YouTube to help us bring our Vegas Bound concept to life. To help demonstrate that Las Vegas was as vibrant and as exciting as ever, even in the face of the economic crisis, we invited a small town of hard-working Americans to Las Vegas. We filmed the townspeople as they experienced their Vegas getaways, and placed all of the webisodes on YouTube. The program was a big success, achieving our goals and more by winning an OMMA for best integrated campaign. In this Google blog they discuss the Vegas Bound program’s success.

Vegas Bound on the Las Vegas YouTube Brand Channel

Social Marketing News 11/25/09

Rachelle Houle-Maisner, Interactive Producer — Wed, 25 Nov 2009 20:32:29 +0000

(Covering the social news from 11/14 through 11/24)

With 2010 just on the horizon, we’re beginning to hear social media predictions and the new strategies that advertisers will be rolling out next year. Here’s a quote I liked from Chris Bruzzo, VP of brand, content and online at Starbucks: ”People are saying this is going to be a big year for social media and we’re a microcosm of that. Whereas last year it was a curiosity, this year it’s a core part of the program.” Starbucks is planning to cut back on its TV spend and invest quite a bit more in social media. Read about their strategy in this story from Ag Age.

LinkedIn has been busy working on sweeping changes to its features and services. Earlier in the month Social Marketing News reported LinkedIn’s plans for a homepage redesign and the new ability to link Twitter with LinkedIn updates. On Monday, LinkedIn announced that it will open its API to third party developers, a strategy that has been critical to the rapid success of other social platforms like Facebook and Twitter. Last week, LinkedIn announced a new program for advanced group pages, called Custom Groups. Currently, LinkedIn group pages are little more than discussion forums. With Custom Groups, organizations can transform their group page to a central, multimedia social hub that will allow groups to post videos, white papers and feeds. The program costs $50,000 a month, however LinkedIn will include advertising support to drive traffic to the custom groups. Lastly, LinkedIn and Microsoft are joining forces to sync Outlook contacts with LinkedIn information. In the 2010 release, Outlook users will be able to quickly view LinkedIn user activity and information of their contacts as a subpane of the email window. These are very smart updates to the LinkedIn product offering, and will ensure that LinkedIn becomes an even more powerful business social networking tool for individuals as well as businesses and organizations.

A couple small updates on the Twitter front:

The Twitter Geolocation API has been officially released, however we won’t see anything new on Twitter.com just yet. For now, the release is significant for several third party developers that have built applications that will utilize the Geolocation feature, like Foursquare and Seesmic.

Twitter has also made a small improvement to its new Twitter Lists feature, allowing users to add descriptions to their Lists. It’s a nice-to-have, but personally I can’t wait to see Twitter roll out the ability to search Lists. I believe the lack of a search feature is the single most crippling disadvantage for Twitter Lists.

HootSuite is a Twitter publishing and management tool preferred by many, including myself. New updates launched this week allows HootSuite users to connect their Facebook and LinkedIn accounts for the first time. In addition, HootSuite users can create new columns to pull in their Twitter Lists feeds.

YouTube also released new updates this week:

YouTube Direct is a new platform for professional news organizations to solicit and utilize video content from citizen journalists. It’s an API that news media can incorporate on their existing websites to allow individuals to submit video coverage around current events. The news organization’s moderate can preview submitted material on a backend interface, then choose whether to approve the material to be linked from their site. Get the details from MediaPost.

Google has matched its speech recognition technology with YouTube’s caption feature to unveil a new automated video captioning service. Laurie Sullivan from MediaPost explains how the new service will have a big impact on SEO.