With partners who are as excited about your work as we are, success is easy. In 2009 R&R partnered with YouTube to help us bring our Vegas Bound concept to life. To help demonstrate that Las Vegas was as vibrant and as exciting as ever, even in the face of the economic crisis, we invited a small town of hard-working Americans to Las Vegas. We filmed the townspeople as they experienced their Vegas getaways, and placed all of the webisodes on YouTube. The program was a big success, achieving our goals and more by winning an OMMA for best integrated campaign. In this Google blog they discuss the Vegas Bound program’s success.
Vegas Bound on the Las Vegas YouTube Brand Channel
