Although it may at times feel otherwise, 2016 is not without its occasions for national unity and celebration. As the National Park Service turns 100 years old, our national treasures and those leaders dedicated to preserving them deserve our awe and admiration.
One such leader, former Congressman Steven Horsford, currently directs R&R Resources+ and manages the Washington, D.C., office of international marketing communications and government affairs firm, R&R Partners. In 2014, Congressman Horsford and other members of Nevada’s congressional delegation worked in a bipartisan manner to pass legislation that would create the Tule Springs Fossil Beds National Monument. “The fact that a literal ice age of artifacts exists just miles from the Las Vegas Strip and can be shared with local residents and millions of tourists alike, made it something I had to get behind to push through Congress,” said Horsford. More than 22,000 acres in size, Tule Springs is revered for its numerous paleontological and archeological sites.
While enthusiasm for the preservation of the fossil beds was expected from a broad range of conservationists and scientists, business leaders also applauded the designation, indicating once more that companies understand that sustainability and corporate social responsibility (CSR) are not passing trends. Horsford notes, “From the very beginning of the process, business leaders joined with the conservation community and local elected officials to make the case for why Tule Springs should be designated as a national monument.”
CSR and Diversity
Horsford doesn’t just grasp and provide leadership on issues surrounding CSR and sustainability. As the first African-American elected to Congress from the state of Nevada, he also knows a thing or two about diversity. He oversees R&R’s integrated services efforts in diversity media training and corporate communications, workforce and vendor/supplier engagement, and international affairs for R&R’s nine offices throughout the U.S. and Mexico City. “Moreover, the idea that young people from all over the surrounding communities, including those from diverse backgrounds who may not have the same opportunity to experience something like what Tule Springs offers, also was a major selling point,” he said.
Horsford has a commanding presence at the crossroads of diversity, politics, business and sustainability. This intersection represents today’s business reality and is a place from which we should all be striving to lead—after returning from celebrating the National Park Service’s 100th anniversary at Tule Springs, of course.
(For a great example of a business that takes both sustainability and the national parks seriously, visit Subaru’s environmental site to learn more about its National Park Zero-landfill Initiative.)