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	<title>R&#38;R Partners: Build the Brand, Protect the Brand &#187; policy</title>
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		<title>Hope I don’t get fined for this</title>
		<link>http://www.rrpartnersblog.com/2009/12/18/hope-i-don%e2%80%99t-get-fined-for-this/</link>
		<comments>http://www.rrpartnersblog.com/2009/12/18/hope-i-don%e2%80%99t-get-fined-for-this/#comments</comments>
		<pubDate>Sat, 19 Dec 2009 01:55:05 +0000</pubDate>
		<dc:creator>Sal DeFilippo, Web Content Developer</dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Pop Culture]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Brandon Jennings]]></category>
		<category><![CDATA[NBA]]></category>
		<category><![CDATA[policy]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.rrpartnersblog.com/?p=448</guid>
		<description><![CDATA[I don’t have the latest version of the company handbook handy, so I’m a little hesitant to post this blog.
No, it isn’t that I’m concerned about posting potentially objectionable content. The only way my blog posts would be considered offensive or disturbing would be if my picture accompanied them. Fortunately, our site spares you of [...]]]></description>
			<content:encoded><![CDATA[<p>I don’t have the latest version of the company handbook handy, so I’m a little hesitant to post this blog.</p>
<p>No, it isn’t that I’m concerned about posting potentially objectionable content. The only way my blog posts would be considered offensive or disturbing would be if my picture accompanied them. Fortunately, our site spares you of such visual anguish.</p>
<p>The problem, you see, is that it’s Friday afternoon and I’m engaging in social media on the company’s dime. If I post this before 5 p.m. and Tweet about it, I may be breaking some corporate policy and I can’t really afford a $7,500 fine right now.</p>
<p>The idea of being fined 7.5K for harmlessly using social media at work is silly, you say? Well, I’d agree. But apparently, it’s not so far-fetched to the folks at the NBA.</p>
<p>Case in point: Milwaukee Bucks’ first-year player Brandon Jennings made a classic social media rookie mistake last weekend, updating <a title="Brandon Jennings' Twitter page" href="http://twitter.com/yungbuck3" target="_blank">his Twitter account</a> shortly after the Bucks won a thrilling double-overtime game against Portland.</p>
<p>Here’s what Jennings posted: &#8220;Back to 500. Yess!!! &#8220;500&#8243; means where doing good. Way to Play Hard Guys.&#8221;</p>
<p>The league didn’t take issue with the content itself, although as a writer, I’d have fined Jennings for his missing decimals, using “where” instead of “we’re” and his bizarre capitalizations in the last sentence. OK, OK, I’ll stop being the grammar police. It’s Twitter, after all, and he’s not paid for punctuation.</p>
<p>The problem, as the NBA sees it, is that his post came at 10:39 p.m. &#8212; 15 minutes after the game ended. The league’s policy is that players can’t tweet during “game time,” which is defined as beginning 45 minutes before the game starts (which really isn’t game time, but whatever) and ending after players have finished talking to the media following the game &#8212; hardly a concrete guideline. What if nobody wants to talk to them? Are they done in five minutes?</p>
<p>Today, the league gave Jennings 7,500 reasons to wait a while longer before publicly sharing such privileged information as his team’s balanced won-loss record.</p>
<p>His response to the fine on Twitter slam-dunks my point home perfectly:</p>
<p>“I understand I got fined, but 7500? For being happy over a win, you would of thought I said something bad. I mean it was a big win for us.”</p>
<p>It’s not as if Jennings lambasted an official over a call, took shots at teammates or coaches or any of the other stuff that generally draws fines for professional athletes. This is one technical foul the league just should not have called.</p>
<p>Guys shouldn’t be tweeting from the free-throw line, sure, but 15 minutes after the game ends is no longer game time in my book. Especially after double overtime.</p>
<p>He was pumped about a big win and wanted to tell his fans about it. Is that a $7,500 offense? No.</p>
<p>Hey, speaking of the clock running out – it’s after 5! I just looked it up, and our policy says I can post something on social media after “shift time,” defined as beginning 45 minutes before my first cup of coffee and ending after I have finished talking to my boss about why I didn’t finish everything on my task list. Looks like I’m safe to post.</p>
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