Posts tagged ‘iphone’

Social Marketing News 3-15-10

March 16th, 2010 by Rachelle Houle-Maisner, Interactive Producer

Sigh. Guess what mega-huge interactive conference is happening right now in Austin? SXSW. Guess who didn’t get to go? Me… a social media blogger that blogs weekly on social media news, and I couldn’t be at the single most important interactive conference of the year. Yeah… It’s ok. At least I can pretend #fakesxsw.

(That’s “South By Southwest” for those of you who do not speak geek.)

Big News from SXSW

Universal Check-in App Confirmed: Brightkite’s Stealth Service - RWW

Big Changes Are Coming to Digg: More Power to Publishers, Less Power to Top Diggers - RWW

Twitter’s New “At Anywhere” Platform Allows For Deeper Integration Into Third Party Sites - TechCrunch

Sneak Peek: Rhapsody’s Upcoming iPhone App - Wired

SXSW: Pandora in the Car Could Kill Sirius - PC World

Foursquare and Rival Geo-Location Games Find Lots of Love at SXSW - DailyFinance

SXSW Feeds

CMS Wire SXSW News and Articles

Wired SXSW News

Mashable SXSWi

Social Media: Strategy

9 Killer Tips for Location-Based Marketing - Mashable

Exploring Why Social Business Will Drive 21st Century Enterprises - Social Computing Journal

4 Ways to Effectively Use Social Media as a Catalyst - Mashable

Why User Competency Matters in Social Design - Mashable

Social Media: Consumer Electronics

More Droids Sold In First 74 Days Than iPhones – Nexus One Sales Very Slow - TechCrunch

PayPal Launches Revamped iPhone App, Teams With Bump For Phone-Tapping Money Transfers - TechCrunch

Digital Advertising

LivingSocial Raises $25 Million to Take On Groupon - Mashable

Hitwise: Facebook Hits No. 1 In U.S. – MediaPost

What Kind of Brand Associates With Chatroulette?: French Connection Offers Shopping Spree to Winner Who Hooks Up Using the Webcam Chat Room - AdAge

Twitter Expected To Take The Wraps Off Its Advertising Platform Today – TechCrunch

Internet Trends

How Twitter and Facebook Make Us More Productive - Wired

A Short (and Personal) History of Social Media: Why It’s Important to Consider the Boring Basics That Keep Things Sustainable - AdAge

Why Wikipedia Should Be Trusted As A Breaking News Source - RWW

5 Ways to Use Google Wave for Business - Mashable

Foursquare Hits 347,000 Checkins in a Day - Mashable

Reuters to Journalists: Don’t Break News on Twitter - Mashable

Rachelle Maisner is an Interactive Producer for R&R Partners, and writes about social media at FiveFeetOfDynamite.com.

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Monday Inspiration

March 1st, 2010 by Arnie DiGeorge, Executive Creative Director

Monday Inspiration –
Here are some of the things we talk about at the weekly creative meeting. See you next week.

Google by the numbers. They seem to be doing well.

Chuck Liddell should put some clothes on and work out longer. He might win more fights.

This makes delivery look easy.

Incredible Target display in Times Square featuring Shaun White. I’m sorry I missed it when I was there.

I don’t know how I feel about massaging a card, but it’s a great way to get a point across.

More stuff about being a man from French Connection. He knows not of sequins, only of skinny clothes.

My new favorite ad. And I can attest that Old Spice does not smell like a lady. It’s definitely Man Stench:

Free wallpapers from one of my favorites, Mark Weaver.

A great site filled with wonderful stuff to think about.

Some great new infographics.

Something that mixes all those Mad Men secretaries with new iPhone technology.

Everyone is on Facebook now. I don’t feel special anymore.

I pity the fool who eats Mr. T for breakfast.

Two of the many sites for the movie The Crazies. It looks like fun. Here’s one and here’s another.

Window-shopping for real with your iPhone.

Don’t leave home without your glow.

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Social Marketing News 1/19/10

January 19th, 2010 by Rachelle Houle-Maisner, Interactive Producer

What will Google and Apple go head-to-head on next? I think it’s going to be geographically sensitive ads. Apple submitted a patent which details how the iPhone could potentially pick up location-aware ads and apps for immediate and automatic download. Google was awarded a patent which teases real-time digital ads overlain on billboards and signs seen from Google Maps street view.  It’s really interesting that news of these patents got picked up by the media in the same week.

Another thought to ponder is what does local, on-the-go mobile advertising mean for the likes of Yelp, Foursquare and Gowalla? Will one of these location-based social networking portals discover a new revenue model in location-based advertising?  Maybe, maybe not. Leave a comment and tell me what you think. Each day, we’re moving closer to having our digital content on any screen, at any time, at any place. Marketers need to keep that in mind.

Many bloggers and industry analysts have pointed to how our society uses social media in a time of crisis.  Haiti, of course, has seen a huge reaction in social media- the devastating loss and suffering has touched people from around the world. Like most people, I’m sure, I first heard of the news through my social media channels. And through social media, the Red Cross has raised an astounding $5 Million towards their rescue effort in Haiti. Below is a special section about the reaction to Haiti in social media.

Haiti & Social Media

The Earthquake in Haiti, Social Media, and Me: A Personal Reflection (Ad Age)

Red Cross Raises $5,000,000+ for Haiti Through Text Message Campaign (Mashable)

President Obama Finally Tweets – For Haiti – In Third Person (TechCrunch)

Haiti Earthquake Disaster: Google Earth, Online-Map Makers, Texts “Absolutely Crucial” (Fast Company)

Tweak the Tweet: New Twitter Hashtag Syntax for Sharing Information During Catastrophes (Read Write Web)

Mashable

Why Social Media Isn’t for Everyone

Local Faceoff: Yelp vs. Foursquare vs. Gowalla

Tech Crunch

YouTube Helps Vevo Overtake MySpace Music In The U.S. (Plus, Top Ten Music Properties)

Fast Company

iPhones Might Get Automatic Location-Aware Ads

Ads in Google Maps Street View: A Sign of Things to Come

Channel Web

Facebook Offers Free McAfee Software To Users

Google Docs Play Intensifies Cloud Storage Competition

Yahoo! News

P&G floats selling products on its own website

Apple may wipe slate clean for new tablet computer

Read Write Web

Google Plans to Upgrade Old Billboards in Street View

Twitter’s Growth Slows Dramatically

Blogs and Other News Sources

Google Docs gets file uploading, but no direct desktop sync (Ars Technica)

Netflix on Wii Won’t Challenge Microsoft, Sony (PC World)

Google Wakes: Dreams of Internet openness in China appear to be a fantasy (Forbes.com)

Google begins replying to more Nexus One complaints (Computer World)

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Posted in Advertising, Digital Marketing, Media, Social Media | No comments yet ›