It’s iPad Week. The new Apple tablet will begin shipping this week, and iPad has been at the center of a media frenzy. The articles below are what I found most interesting in iPad news, including speculation about Apple’s mobile advertising platform called iAd, and rumors that Best Buy will stock the iPad later this week (if only a very small supply of them…).
In early February, Google announced a new endeavor to build an experimental fiber network and asked state, county and city officials across the US to respond to a RFI to be a part of the program. The selected communities would be eligible to become partners with Google in building the new broadband network. Everyday citizens were invited to participate by nominating their community for consideration. The deadline for responses was last Friday, and Google announced this week that they received over 1,100 official applications. You can learn more about the project at Google Fiber for Communities.
Just when you thought you knew all the ins and outs of Facebook, Facebook changes something. This week, Facebook sent a memo to advertisers that “Become A Fan” will change to “Like” within Facebook ads and Fan Pages. The decision to change apparently comes from data testing “Like” buttons against “Become A Fan” buttons within Facebook ad units, in which users were twice as likely to click on the former. When this goes into effect, users that click “Like” on a Facebook ad will become a Fan of that advertiser’s Page and receive News Feed updates. There could be a very large backlash from users on this change (after all, there’s always some kind of backlash when anything changes on Facebook.) The question is, will users blame Facebook, or blame the advertisers? See the memo from Facebook, or read this article from RWW.
iPad Week
MTV Developing ‘Co-Viewing’ Apps for the iPad – AdAge
iPad Out to Prove Itself as Gaming Platform, but Will Users Play Along? – AdAge
iPad App Store Preview Leaks: App CoverFlow – Fast Company
Apple posts up iPad Guided Tours… lots of Guided Tours – Engadget
Best Buy’s iPad supply: 15 per store – CNNMoney.com
Apple’s iAd Could Bite a Chunk Out of Google’s Mobile Ad Business – Fast Company
Social Media: Strategy
Viral Complexity (a review of ROI from 2009’s most viral videos) – Brandweek
Social Media Boosts E-Mail Marketing – Brandweek
Lessons From Leno and Twitter Bombers: 3 Rules for Next-Gen Marketing – Fast Company
The Two Most Important Questions in Social Media Marketing – Ignite Social Media
Social Media: Consumer Electronics
This Is What Cars Might Look Like On Your Next Kindle – Gizmodo
Android Devices Crave Google’s Attention - Wired
CTIA End-of-Convention Roundup: Android, 4G, and Even More Android – Fast Company
LinkedIn for BlackBerry Released [SCREENSHOTS] – Mashable
Digital Advertising
What Type Of Social Media Ads Are The Most Effective? – MediaPost
Apple’s iAd Could Bite a Chunk Out of Google’s Mobile Ad Business – Fast Company
Do You Like Us Or Like Like Us? “Become A Fan” Changing To “Like” On Facebook – RWW
Internet Trends
Facebook Will Rule the Web During the Next Decade – AdAge
Google Receives More Than 1,100 Official Applications for Fiber Broadband Network – Fast Company
Gowalla + Foursquare + Brightkite + Yelp + Google Maps=Checkin Mania – Fast Company
