I read about a really interesting study reported by ReadWriteWeb about influence and the number of followers you have on Twitter. Per the research findings, the number of followers you have on Twitter is an almost completely irrelevant metric for measuring influence. Read the RWW recap here, and see the actual report here.
Facebook hasn’t formally announce this yet, but the company has began to send weekly emailed reports on Facebook page metrics to their respective page admins. These reports include only metrics that are currently available to admins, so the weekly reports serve more as reporting summaries than anything else. Read more about this story at MediaPost.
Apple began to accept pre-orders for the iPad last Friday, with the promise that the first iPads will be arriving in the first week of April. Rumor has it that over a hundred thousand iPads have been pre-ordered, and some are speculating that more iPads will be sold in the first three months than iPhones sold in its debut. With all the attention the iPad is drawing, some are wondering if an iPad Killer is emerging… could it come from Palm? Or from HP?
YouTube and Viacom are in the mists of a copyright lawsuit, which has revealed a few embarrassing details about both companies in recently unsealed court filings. Among other interesting tid bits, Viacom had tried to buy YouTube just before Google’s acquisition was finalized. Read more of the story here.
Social Media: Strategy
Will B2B Companies Embrace Social Media in 2010? - MediaPost
10 Essential Social Media Tips for B2B Marketers - Mashable
Making Social Media Connections, Budgets and ROI – MediaPost
The Million Follower Fallacy: Audience Size Doesn’t Prove Influence on Twitter - RWW
PCH Unveils Sweepstakes Social Media Service For All – MediaPost
Facebook Starts Weekly Email Reports For Page Administrators – MediaPost
5 Things You Need to Know About Location-Based Social Media - Mashable
Social Media: Consumer Electronics
Palm’s phone sales slump and its stock dives - Associated Press
Smartphones not enough for carriers at CTIA - Reuters
‘iPad Killer’ May be Palm’s Last Hope - PC World
Digital Advertising
iPad subscriptions could boost mag circulation - Associated Press
Google: Dynamic Data And Social Features Can Save Display Ads – MediaPost
Google Maps Test Ads in Australia - Mashable
Internet Trends
WordPress Guns for Web Content Management Duties - PC World
Facebook News Readers More Loyal Than Googlers - News Factor
Nintendo’s Miyamoto wants Wii in schools - TG Daily
Google Bringing The Web To TV? – MediaPost
Foursquare Adds Almost 100,000 Users in 10 Days - Mashable
Internet Law
Viacom, YouTube air dirty laundry in legal battle - Associated Press
The juicy details behind the Viacom-YouTube lawsuit - USA Today
When Your Trademark Becomes the Key to Your Competitor’s Internet Ad – MediaPost
Google May Leave China on April 10 - Mashable
Rachelle Maisner is an Interactive Producer for R&R Partners, and writes about social media at FiveFeetOfDynamite.com.
