Posts tagged ‘Haiti’

Social Marketing News 1/19/10

What will Google and Apple go head-to-head on next? I think it’s going to be geographically sensitive ads. Apple submitted a patent which details how the iPhone could potentially pick up location-aware ads and apps for immediate and automatic download. Google was awarded a patent which teases real-time digital ads overlain on billboards and signs seen from Google Maps street view.  It’s really interesting that news of these patents got picked up by the media in the same week.

Another thought to ponder is what does local, on-the-go mobile advertising mean for the likes of Yelp, Foursquare and Gowalla? Will one of these location-based social networking portals discover a new revenue model in location-based advertising?  Maybe, maybe not. Leave a comment and tell me what you think. Each day, we’re moving closer to having our digital content on any screen, at any time, at any place. Marketers need to keep that in mind.

Many bloggers and industry analysts have pointed to how our society uses social media in a time of crisis.  Haiti, of course, has seen a huge reaction in social media- the devastating loss and suffering has touched people from around the world. Like most people, I’m sure, I first heard of the news through my social media channels. And through social media, the Red Cross has raised an astounding $5 Million towards their rescue effort in Haiti. Below is a special section about the reaction to Haiti in social media.

Haiti & Social Media

The Earthquake in Haiti, Social Media, and Me: A Personal Reflection (Ad Age)

Red Cross Raises $5,000,000+ for Haiti Through Text Message Campaign (Mashable)

President Obama Finally Tweets – For Haiti – In Third Person (TechCrunch)

Haiti Earthquake Disaster: Google Earth, Online-Map Makers, Texts “Absolutely Crucial” (Fast Company)

Tweak the Tweet: New Twitter Hashtag Syntax for Sharing Information During Catastrophes (Read Write Web)

Mashable

Why Social Media Isn’t for Everyone

Local Faceoff: Yelp vs. Foursquare vs. Gowalla

Tech Crunch

YouTube Helps Vevo Overtake MySpace Music In The U.S. (Plus, Top Ten Music Properties)

Fast Company

iPhones Might Get Automatic Location-Aware Ads

Ads in Google Maps Street View: A Sign of Things to Come

Channel Web

Facebook Offers Free McAfee Software To Users

Google Docs Play Intensifies Cloud Storage Competition

Yahoo! News

P&G floats selling products on its own website

Apple may wipe slate clean for new tablet computer

Read Write Web

Google Plans to Upgrade Old Billboards in Street View

Twitter’s Growth Slows Dramatically

Blogs and Other News Sources

Google Docs gets file uploading, but no direct desktop sync (Ars Technica)

Netflix on Wii Won’t Challenge Microsoft, Sony (PC World)

Google Wakes: Dreams of Internet openness in China appear to be a fantasy (Forbes.com)

Google begins replying to more Nexus One complaints (Computer World)

How the world responded through social media to the earthquake in Haiti

(compiled from news reports 1-14-10)

The earthquake that decimated Haiti knocked out about half of the country’s international communication links. Haiti has about 20 connections running out of the country—by satellite, overland routes through the neighboring Dominican Republic and one fiber link connected to the capital, Port-au-Prince. Two of those were down entirely, and eight were damaged and not operating properly, according to an analysis by Renesys Corp., a network-security company in Manchester, N.H.

Social-media Web sites were put to the test by the disaster. Twitter Inc. and Facebook Inc., as in past crises both political and natural, were swamped with messages and photos. Carel Pedre, a deejay and television personality in Haiti, has been regularly updating his Twitter feed, including with images of cars crushed by debris and citizens running from the wreckage in tears.

Mashable reported Wednesday night that Red Cross had already collected more than $1 million for Haiti through their $10 text message donation initiative (text “Haiti” to 90999), which is backed by the U.S. State Department. Relief groups also took to Facebook to report updates about the earthquake, correct misinformation and connect with concerned citizens. “One thing is certain,” Miller wrote, “people turned to social media in droves for their questions about the Haiti earthquake, and many organizations were already there to help.” Here’s how the cable news channels are covering the earthquake. A trending topic on Twitter related to the Haiti disaster is Pat Robertson, who is taking flak for his comments Wednesday that Haiti’s misfortune stems from a pact that nation made with the devil.