Creative « R&R Partners: Moving Minds

Growing up, my brother and I used to visit my mom at work (she was also in the ad industry). She would point us to the industrial-sized laundry hamper-looking bins filled with magazines and we would dig and dig until we walked out with a four-inch stack each. We would read for hours as she worked and come to think of it now, those were some good times.

As a print lover, there is nothing better than sitting down with a magazine and getting lost in the pages. Whether curled up on the couch, lounging on the beach or in an office, there is something so satisfying about the temporary escape.

Print has gotten a bad rap lately with the explosion of technology, social media, etc. Critics have said that print will die with time, but nothing seems to be further from the truth when you look at the numbers. To get the word out about print’s true influence, some of the publishing powerhouses created a moving campaign called Magazines, The Power of Print. Backed by Hearst; Meredith; Time, Inc.; Condé Nast; and Wenner Media, this national campaign is running across a variety of print titles as well as online. Check out the website www.powerofmagazines.com to learn more, as well as to see their creative below.

Test your print knowledge: Can you identify the eight print titles used to create their logo? Give up? E-mail me at lindsey.patterson@rrpartners.com

Tags: Advertising, Creative, magazines, Media, print
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Brand New Television for VisitLasVegas.com

April 13th, 2010 by Sean Corbett, Corporate Director of Digital Marketing

A woman creates a fake holiday celebrating the origin of wine as an excuse to skip a workout session to enjoy dining in Vegas. Find hundreds of reasons to escape to Vegas at VisitLasVegas.com.

Tags: Ads, Advertising, Commercials, Creative, Las Vegas, LVCVA, R&R, R&R Partners, Vegas
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Monday Inspiration

March 29th, 2010 by Arnie DiGeorge, Executive Creative Director

Guest curator – Eunie Jung, Senior Art Director, R&R Partners

For Friday’s meeting, our new SAD showed us some fun stuff from around the Web.

Some fun sites:

I really like the new IBM campaign as The Mill speaks to the importance of harnessing data. Visually, the graphics were simple and consistent to the look and feel of the brand.

You gotta love origami. Awesome German short film, “papierkrieg,” by Matthias Bäuerle.

Beautiful campaign work for the launch of Colgate 360 Sonic Power associated with the baseline “333 blows a second.” Photography by James Day.

Buick is trying to do new things. Only on the online space can you experience the new design and beauty of the 2010 Buick lineup.

Gotta love UNIQLO. Not everything needs to be glossy.

SUPER FUN. Become a fan.

Produce your own electronic music. Hobnox it!

Find innovative ways to shop for posters and/or create your own. Gotta love them for trying: Can-vas.

Bridge the gap between design and advertising. This is real art.

Fun and intuitive navigation. See the photos in full size. FINALLY!

Love the content, love the music, love the side scroll navigation.

http://www.orbasquara.com/

Fun way to present work in a “timeline” navigation.

Oscar 2010, best short animated film … using logos. Super long … super boring, but the idea was pretty cool.

Fireflies: Work from the geeks at MIT. I really like!

No longer a prototype … finally, its about time. Window>Balcony

Reason to buy the iPad. VIV Mag Interactive Spread

I’m a pistilli roman…. What are you? (This is an oldie, but a goodie.)

I heart type + dogs.

Interesting way to showcase books on a site. Maciej Buszewicz’s Book Design Studio, Graphic Art Department.

I love pop-ups. Especially inside restrooms.

Animated GIFs: Paranoia about nonstop design.

Another oldie, but a goodie. Got milk?

Tags: Buick, Colgate, Creative, Got milk?, Hobnox, IBM, MIT, MySpace, UNIQLO
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Monday Inspiration

March 15th, 2010 by Arnie DiGeorge, Executive Creative Director

Here is what we talked about in this week’s creative meeting. I hope it inspires. Enjoy.

Fantastic new product at the Farmer’s Market shows just how disgusting ocean pollution really is, especially when it ends up where we live.

Star Wars is having an incredible revival from Adidas Shoes to Star Wars Strippers. Brings new meaning to the light saber.

We were in this Zappos pitch. Even though it kills me, I like this. It shows their culture and service.

Captain Kirk has his own social networking site. And the biggest surprise is, it’s really Shatner.

The new face of Chiquita Bananas or should I say new faces?

Interesting blog with some great information on murderers, right-wingers and lots of other stuff that keeps the world spinning round.

Again, paper comes to life. Makes we want to grab the Xacto.

Great tourism ads using expressive fonts.

Nicely designed video for UNICEF.

Tostitos Salsa goes outside the Vimeo box.

KLM seats are like floating on air. Having this pole up my butt for 14 hours might hurt a bit though.

Most of this stuff in the Panadol ads would give me a headache as well.

Simple but true Viagra party favor.

A quick lesson on how to report the news. And a funny one.

The old pull-the-tablecloth-off-the-table-without-breaking-the-dishes-using-a-motorcycle trick.

The best Walmart commercial I’ve ever seen.

A new Google reader that I like and actually understand. Unlike some of the other stuff from Google lately.

Austin is happening and you can watch.

That is this week’s fun. Until next time.

Tags: Chiquita, Creative, Google, Inspiration, Shatner, Star Wars, Tostitos, Unicef, Viagra, Walmart, Zappos
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Monday Inspiration

March 1st, 2010 by Arnie DiGeorge, Executive Creative Director

Monday Inspiration –
Here are some of the things we talk about at the weekly creative meeting. See you next week.

Google by the numbers. They seem to be doing well.

Chuck Liddell should put some clothes on and work out longer. He might win more fights.

This makes delivery look easy.

Incredible Target display in Times Square featuring Shaun White. I’m sorry I missed it when I was there.

I don’t know how I feel about massaging a card, but it’s a great way to get a point across.

More stuff about being a man from French Connection. He knows not of sequins, only of skinny clothes.

My new favorite ad. And I can attest that Old Spice does not smell like a lady. It’s definitely Man Stench:

Free wallpapers from one of my favorites, Mark Weaver.

A great site filled with wonderful stuff to think about.

Some great new infographics.

Something that mixes all those Mad Men secretaries with new iPhone technology.

Everyone is on Facebook now. I don’t feel special anymore.

I pity the fool who eats Mr. T for breakfast.

Two of the many sites for the movie The Crazies. It looks like fun. Here’s one and here’s another.

Window-shopping for real with your iPhone.

Don’t leave home without your glow.

Tags: Chuck Liddell, Creative, Google, iphone, Mad Men, Mark Weaver, Mr T., Old Spice, Target, The Crazies
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Friday Inspiration

January 8th, 2010 by Arnie DiGeorge, Executive Creative Director

Here are just a few of the things we discussed at today’s Creative Meeting. Enjoy.

This is one of the best interactive shows I’ve seen. I wish I was out there with those folks. Because I’m big like that. Big as a building. Bigger than life.

That crazy duck. They better not lose him. Although it would be pretty funny if he was hit by a golf ball or something.

I must say I am a fan of this KFC idea. Helping the community and doing some great non-traditional in the process.

This is one pair of Adidas I don’t have and the latest in Augmented Reality.

Pepsi is seeking great ideas to help communities with their Super Bowl money. This is very much like the idea we pitched a certain client.

FYI, you will still get arrested for taking one through security. But man they look tasty.

This is one great blog, Creepy Santas. And the kids are a little off too.

Old dirty mattresses prove that anything can be art.

Great way to make a point about public transportation or lack of.

This is simple and wonderful. Love it.

That new pizza better be good.

No, we didn’t do it. Yes, we do think there is a Vegas Obama.

That’s all for this week. Watch for my post on CES over the weekend. If you’re lucky you will be able to see me in 3D.