Welcome to the end-of-the-year edition of Social Marketing News! Below you’ll find lots of links for reviews of 2009 and predictions for 2010. These are just some of the ones that I believe are important- you can find many more at just about any news site that covers social media. Some bloggers say 2009 was the year of Social, others say 2010 will claim that title. Either way, this is an exciting time for social media, and the new year promises to bring a lot of innovation and change.
With all of the new technologies and innovations that have been crafted for analyzing social media to date, this Ad Age article points out a simple but often over-looked metric: the shared link. Link tracking can reveal what is the most desired content of your website, who are your biggest brand advocates in social media, and what informational channels are the most influential. Here’s an eye-opener from the article:
While verticals and brands vary, upward of 20% of traffic to many websites now arrives via shared link, and this traffic is growing and valuable. Indeed, the shared link is emerging as the essential unit of measure, the increasingly relevant currency.
Just to touch on some of the biggest news this week: the FTC is investigating the Google/AdMob deal, the Apple tablet is rumored to debut in January, Pepsi has decided to fund a social media campaign instead of advertising in the SuperBowl, and for the first time ever, sales of eBooks surpassed real books.
Happy New Year!