Tag Archives: admob

Social Marketing News 12/28/09

Welcome to the end-of-the-year edition of Social Marketing News! Below you’ll find lots of links for reviews of 2009 and predictions for 2010.  These are just some of the ones that I believe are important- you can find many more at just about any news site that covers social media. Some bloggers say 2009 was the year of Social, others say 2010 will claim that title.  Either way, this is an exciting time for social media, and the new year promises to bring a lot of innovation and change.

With all of the new technologies and innovations that have been crafted for analyzing social media to date, this Ad Age article points out a simple but often over-looked metric: the shared link. Link tracking can reveal what is the most desired content of your website, who are your biggest brand advocates in social media, and what informational channels are the most influential. Here’s an eye-opener from the article:

While verticals and brands vary, upward of 20% of traffic to many websites now arrives via shared link, and this traffic is growing and valuable. Indeed, the shared link is emerging as the essential unit of measure, the increasingly relevant currency.

Just to touch on some of the biggest news this week: the FTC is investigating the Google/AdMob deal, the Apple tablet is rumored to debut in January, Pepsi has decided to fund a social media campaign instead of advertising in the SuperBowl,  and for the first time ever, sales of eBooks surpassed real books.

Happy New Year!

Continue reading »

Social Marketing News 12/14/09

After months of rumors and speculation, it’s official: the Google phone is real. It’s called the Nexus One, and several Googlers (Google employees) have been issued beta devices and are using them now. Google has been working on a partnership with T-mobile to offer the phone at a discount, after Verizon turned down the deal. However, the Nexus One will not be exclusively sold through T-mobile, it will be an unlocked device (unlike how the iPhone is tethered to AT&T). News about the Nexus One is all over the web, but a good place to start is with this Mashable article.

More changes to how Facebook handles privacy settings.  With an update last week, users can now set privacy settings for each wall posting separately, and now Facebook profile information can be indexed by search engines (which has implications for real-time search). Be sure to read up on the changes from cnet News and PC World.

Holiday shopping is in full swing, and analysts have reported an up tick in online shopping this season. New research comScore has shown just how much social media is effecting holiday shopping.  Check out this TechCrunch article for details, stats and charts.

A great article from ChannelWeb discusses Google and Apple’s dance with acquisitions. Earlier, Social Media News reported Google’s acquisition of AdMob. Recently, Apple just purchased online music streaming service LaLa, which may revolutionize the way Apple sells music.

Continue reading »

Social Marketing News 11/14/09

It’s been known for a while that Rupert Murdoch has no love for Google. However, this week was the first time the leader of the second largest media conglomerate (News Corp.) said that he will prevent his news from being indexed by Google. That’s including sites like WSJ.com. It sounds like Murdoch is quite serious about the claim, even though sites like WSJ.com could lose 25% of its traffic or more, according to some estimates.

Then a few days later, TechCrunch Europe published this article detailing a secret presentation by Microsoft to various leaders of UK news media. According to the article, Microsoft is developing something known as ACAP, “Automated Content Access Protocol,” to index content like news stories on Bing in a more robust way than Google’s robots.txt protocol. If a significant amount of news media corporations get on board with the new indexing protocol, it will have a serious damaging effect on Google’s popular news search, news.google.com.

Though it may be bad news for Google in the news media industry, the communications industry might be looking up. On Thursday Google announced that it had purchased Gizmo5, which will power Google Voice with VoIP capabilities. This move makes Google Voice a serious competitor for Skype, and could also be a really nice addition to Google Wave.

In the same week, Google also purchased the popular mobile advertising platform, AdMob, for $750 Million. With this deal, Google now has a powerful mobile display advertising product that it can add to its existing mobile search advertising offering.

Twitter is in the process of rolling out its Retweet feature, though the public launch of the feature may take a little longer than expected. Prior to this announcement, retweeting has been an established norm in the Twittershere but has not been officially supported by the Twitter API.  Due to its enormous popularity the Twitter developers have been working on incorporating the retweet action to become an official part of Twitter.com, but apparently they are still trying to figure out exactly how to do it.

Now here’s an interesting story in the world of social gaming. Personally, I avoid Facebook games like Farmville, Mafia Wars and Sorority Life like the plague, but I’ve always known that these games are popular among my friends. And I wouldn’t have guessed that a game maker like Playfish, the creators of games like Pet Society and Word Challenge, could be worth a whooping $400 Million. Last Monday, Electronic Arts (EA) acquired Playfish in a move that signifies just how lucrative social gaming has become. Be sure to check out this Mashable article, The Future of Gaming: 5 Social Predictions.

Continue reading »