Although we’re well into 2011, GfK MRI Starch Communications has released an assortment of the most successful print ads from 2010. Were you suckered to buy any of these products after seeing their ads?
A few that made the list:
People StyleWatch is atop Ad Age Magazine's A-List.
Announced in October, Ad Age’s Magazine A-List was topped by a relatively new title to the space. A spin-off from People Magazine, People StyleWatch is an 11x/year publication whose editorial belief is that great style is for everyone. For that reason, their edit consists of the hottest trends, new beauty looks and celebrity styles that can be obtained at real life price points. There are many fashion titles that show budget-friendly options, but People StyleWatch’s editor, Susan Kaufman, gets it right – it all comes down to respect. “If we’re doing an ‘Under $100′ story, we’re not going to show a T-shirt for $99,” Ms. Kaufman said. “That’s insulting to readers.”
In a year of recession, it’s no surprise that a publication focused on ‘the look for less’ has continued to grow at alarming rates!
The full A-List is as follows:
See related article by Amy Loop: “2010 Magazine Wrap-Up“
Apparently, we Americans aren’t the only ones still leery about the recovering economy, but our Canadian neighbors are seeing the silver lining. According to Royal Bank of Canada’s Consumer Outlook Index, 67% of Canadians believe the overall outlook for the economy is good – up from 54% the last quarter. On the flip side, only 55% said they expect Canada’s economy to improve over the next year – down by two points from March.
From an advertising standpoint, international advertisers are stepping up their creativity. From beer advertisers to BlackBerry, Sun Chips to Dentyne gum, innovation abounds. Here are just a few examples, read more at the links below.
Finally, unless you’ve lived under a rock for the last two months, you know that the World Cup has taken center stage around the world. While soccer is still growing in popularity in the US, it’s interesting to know how other countries around the world react to the World Cup. In Brazil, the country practically shuts down – businesses and schools are closed and elective surgery put off so people can be in front of a TV. But no country seems to take their love further than South Korea – Home Plus, a retailer, is reporting a 168% increase n sales of adult diapers.
Growing up, my brother and I used to visit my mom at work (she was also in the ad industry). She would point us to the industrial-sized laundry hamper-looking bins filled with magazines and we would dig and dig until we walked out with a four-inch stack each. We would read for hours as she worked and come to think of it now, those were some good times.
As a print lover, there is nothing better than sitting down with a magazine and getting lost in the pages. Whether curled up on the couch, lounging on the beach or in an office, there is something so satisfying about the temporary escape.
Print has gotten a bad rap lately with the explosion of technology, social media, etc. Critics have said that print will die with time, but nothing seems to be further from the truth when you look at the numbers. To get the word out about print’s true influence, some of the publishing powerhouses created a moving campaign called Magazines, The Power of Print. Backed by Hearst; Meredith; Time, Inc.; Condé Nast; and Wenner Media, this national campaign is running across a variety of print titles as well as online. Check out the website www.powerofmagazines.com to learn more, as well as to see their creative below.
Test your print knowledge: Can you identify the eight print titles used to create their logo? Give up? E-mail me at lindsey.patterson@rrpartners.com
