Posts by David Weissman, Director of Public Relations-Arizona

5 things your grandmother can teach you about social media

1. Mind your manners. Social media is still social. Even though we are interacting in a virtual space, the same traditional social rules, laws, and faux pas still apply. If you act like a jerk, don’t expect many friends.

2. Tuck in your shirt. How you present yourself is just as important in the virtual world as it is in the real world. Make sure you are always aware of how you appear to others.

3. Turn your music down. Don’t contribute to the noise. Listen to whatever you want in your own personal space, but when your personal preferences start to become a distraction to others, people will tune you out.

4. Finish what you started. Any way you look at it, engagement is a commitment. When you make an effort to become part of a community, it’s not only up to you when or how often you interact with other members.  If you put yourself out there as a friend, be prepared to be there when people reach out to you.

5. Think twice before you speak. You can always say something, but you can never take it back. Especially in social media where everything you say can be heard by anyone, forever, there are just too many “finites” to not reconsider everything you say before you say it.

Many thanks to Eric Fulwiler of Socialmediatoday.com for these tips.

Are texts you send from your work phone private?

The U.S. Supreme Court will hear an important case April 14 about whether public employees have an expectation of privacy concerning text messages they send with company cell/Smartphones.

If the U.S. Supreme Court concludes that text messages sent by public employees on their work phones are considered private, the implications are as follows:

o There will be new questions about the liability of public employers for communications sent by their employees.

o Public employers could choose to disable the texting feature of their employees’ phones to prevent inappropriate messages or disclosure of company information.

o Texting outside the office by nonexempt employees could add time to their workday potentially entitling them to overtime compensation.

Private employers will be watching this decision closely as well. All employers should focus on creating, communicating and consistently following clear electronic monitoring policies. If the company believes that employees should not have a reasonable expectation of privacy, this should be clearly communicated in a formal, written policy.

Tigers are, after all, wild animals

Tiger took a step forward in humanizing himself today at his “press conference.”

We were all looking for him to take responsibility in a meaningful way and to a certain extent, he did that. By saying that it doesn’t matter what he says to his wife, but how he demonstrates his love for her over time told us that he gets it.

The fact that he is not rushing back to golf, but is instead going back to rehab, also tells us that he is sincere about moving past this chapter of his life.

Bottom line, he continues to be a very private individual who will only be “managed” so much. Americans, and those across the world, should know better than to ever have believed he was holier than thou. Tigers are after all, wild animals!  He’s a great golfer and that’s what we should expect from him.

Check your rear view mirror—It might be a Toyota!

Did you see Toyota President and COO Jim Lentz’s full page, open letter to customers appearing in newspapers across the country today? Sure, he says he’s sorry right after he tells customers that for 50 years Toyota has provided safe, reliable and quality cars.

Yet, he acknowledged to Matt Lauer on the Today Show that Toyota has known about the sticking accelerator problem since October, 2009. So, for at least three months, Toyota has been dragging its feet trying to avoid a half-billion per month recall. Does that sound like a commitment to safety or to economic preservation?

Instead of trying to preserve market share and drive Toyota customers to dealerships where they can be up sold as they wait for a basic function of their cars to be repaired, Lentz should be providing specific information about how customers, and the rest of us, can keep ourselves safe. That may be impossible though.

We really have no idea how many Toyotas on the road right now are affected because those numbers have not been released. We just know that eight Toyota brands have been recalled and sales stopped on those models. Do you really think that everyone of those will be fixed? Next time you’re at a stop sign, take an extra hard look at the emblem closing in on you in your rear view mirror!

Texting while Trucking is actually Really Bad

Well, if you’re a texting trucker or bus driver, you might have to keep your eyes on the road from now on! Today the U.S. Department of Transportation banned commercial truck drivers and bus drivers from texting while driving. Some cities, like Phoenix, AZ, have banned all drivers from texting while driving even if the state legislators in Arizona have bumbled several attempts at passing a statewide ban. Now, if only the cell phone manufacturers would invent technology that senses when the phone is being transported by a vehicle driver!  Until then, I fear any texting ban is simply unenforceable unless the Department of Transportation requires cars to be equipped and retrofitted with internal cameras.  Oh, Big Brother!

Read about the texting ban here.

How the world responded through social media to the earthquake in Haiti

(compiled from news reports 1-14-10)

The earthquake that decimated Haiti knocked out about half of the country’s international communication links. Haiti has about 20 connections running out of the country—by satellite, overland routes through the neighboring Dominican Republic and one fiber link connected to the capital, Port-au-Prince. Two of those were down entirely, and eight were damaged and not operating properly, according to an analysis by Renesys Corp., a network-security company in Manchester, N.H.

Social-media Web sites were put to the test by the disaster. Twitter Inc. and Facebook Inc., as in past crises both political and natural, were swamped with messages and photos. Carel Pedre, a deejay and television personality in Haiti, has been regularly updating his Twitter feed, including with images of cars crushed by debris and citizens running from the wreckage in tears.

Mashable reported Wednesday night that Red Cross had already collected more than $1 million for Haiti through their $10 text message donation initiative (text “Haiti” to 90999), which is backed by the U.S. State Department. Relief groups also took to Facebook to report updates about the earthquake, correct misinformation and connect with concerned citizens. “One thing is certain,” Miller wrote, “people turned to social media in droves for their questions about the Haiti earthquake, and many organizations were already there to help.” Here’s how the cable news channels are covering the earthquake. A trending topic on Twitter related to the Haiti disaster is Pat Robertson, who is taking flak for his comments Wednesday that Haiti’s misfortune stems from a pact that nation made with the devil.

Say it ain’t so Tiger!

Should he talk or shouldn’t he talk? That is the question. Of course he should! Tiger Woods has one of the most revered brands on the planet and to allow speculation about what did or did not happen is just tarnishing that brand. Yes, he has had a squeaky clean image up ’til now, but he’s human. If he cheated on her, he’s a bastard, but he’s still a damn good golfer and ultimately, that’s what it’s all about. His sponsors and fans will judge him by the way he responds to his transgressions. Kobe got his wife the biggest rock on the planet. Have you heard much about his personal life lately? I’m not condoning what Tiger may or may not have done, but he needs to do something now. More than acknowledging some “transgressions.” We need to know how the accident happened and he needs to publically apologize to his wife if he indeed cheated on her. Privacy, Schmivacy! He’s a public figure!

Fed may regulate employer access to social media sites

The Genetic Information Non discrimination Act (GINA) went into effect on 11/21 and set the stage for federal policy on the use of social networking sites like Facebook, Linked-in and MySpace in employment decisions. Among other things, GINA prohibits employers from deliberately acquiring genetic information relating to their employees and applicants.

The Equal Employment Opportunity Commission (EEOC) is charged with issuing the implementing regulations that will provide teeth to the GINA Act. While the Act became effective on 11/21, the regulations remain under consideration and could be issued any day. The EEOC has solicited comments on whether an employer violates the Act by viewing an employee’s or applicant’s personal website or social networking site. Some commentators are looking for a bright line rule removing the possibility that employers could stumble across prohibited genetic information like a history of Cancer. The comments are lining up about 50:50 in favor of and against employers being able to view sites like Facebook, MySpace and Linked-in to gather information about employees.

On the employer side, the Small Business Association and U.S. Chamber of Commerce, among others, are saying that publically available information contained in social networking sites should be available to employers without running afoul of the law.

Other commentators, including the ACLU and FDIC, advocate that access and use of this information on these sites should be prohibited.

The time for comments has closed and the EEOC is expected to vote any day on the implementation regulations consistent with the 11/21 effective date of the GINA Act. There are a number of possibilities:

• The EEOC could effectively prohibit employers from viewing social networking sites because an employer would not be able to filter the information viewed on a social networking site to ensure the employer only accesses permissible material.
• The EEOC could condone the practice provided the employer does not use the information to make otherwise unlawful employment decisions, such as refusing to hire a candidate on the basis of his or her race.
• The EEOC could add “intent” requirements which would further define when the law has been broken depending on how the information acquired by employers is utilized.

What’s significant here is that this is the first time a federal body, the EEOC, will take a position about employers using social networking sites in employment decisions. So, for employers out there who like to check Facebook, Linked-in and MySpace to read musings or other posts by current or prospective employees to see if there are any red flags, that tool could be eliminated by the EEOC.

If the EEOC does restrict employers’ use of social media in employment decisions, failure to comply with GINA would be enforced by the employee filing a complaint with the EEOC. This is a necessary pre-cursor to the filing of a lawsuit that could result in compensatory and punitive damages, attorney fees and injunctive relief including back pay or reinstatement in the case of a termination.