Growing up, my brother and I used to visit my mom at work (she was also in the ad industry). She would point us to the industrial-sized laundry hamper-looking bins filled with magazines and we would dig and dig until we walked out with a four-inch stack each. We would read for hours as she worked and come to think of it now, those were some good times.
As a print lover, there is nothing better than sitting down with a magazine and getting lost in the pages. Whether curled up on the couch, lounging on the beach or in an office, there is something so satisfying about the temporary escape.
Print has gotten a bad rap lately with the explosion of technology, social media, etc. Critics have said that print will die with time, but nothing seems to be further from the truth when you look at the numbers. To get the word out about print’s true influence, some of the publishing powerhouses created a moving campaign called Magazines, The Power of Print. Backed by Hearst; Meredith; Time, Inc.; Condé Nast; and Wenner Media, this national campaign is running across a variety of print titles as well as online. Check out the website www.powerofmagazines.com to learn more, as well as to see their creative below.
Test your print knowledge: Can you identify the eight print titles used to create their logo? Give up? E-mail me at lindsey.patterson@rrpartners.com
