Archive for May, 2010

Why Real Change Can’t Happen

I’m traveling in Nevada this week and nearly everyone I’ve spent time with has asked me to tell them “what the hell is going on in DC these days.” Traveling outside the beltway on a regular basis not only helps to keep me sane, it reminds me that for most Americans, news from the nation’s capital is both confusing and frustrating. Indeed, in the current political culture of never-ending campaigns – the rhetoric never seems to give way to actually getting things done. So when I attempt to explain the chaos and gridlock in DC to my colleagues, friends and family, I usually begin with a little bit of civics 101.

If you were paying attention in high school government class you might remember the teacher explaining how there are three branches of government and one of them, Congress, is made up of two houses. The idea behind this mechanism is the need for a checks-and-balances system, so that no one branch or house of Congress could impose decisions without the approval of the other. This system remains a testament to the genius of the founders of the Republic.

But recent events suggest that the system is no longer functioning the way it was intended to.

The presidency has become increasingly powerful, with Congress continuing to take a back seat. In large part, this is a result of gridlock in Congress. And within Congress itself, the Senate has become the dominant house. With its 60-vote margin necessary for passage of any bill, the Senate now dictates the outcome of most every major policy debate. The House is not able to negotiate with the Senate where the leadership is unable to guarantee passage without considerable parliamentary hurdles. As a result, the House most often simply takes the Senate position. Witness healthcare reform. And now the same scenario is likely to play out with financial reform as well.

This all sounds pretty arcane, but the practical result of this situation is a Congress that is unable to make sweeping policy changes or react to public will in all but the most dramatic circumstances. While the voting public continues to look for change and real progress on issues like spending, immigration and healthcare, Congress is unable to untangle itself to address the issues. And only when the President uses the bully pulpit to insist on action does anything occur.

Congress has ceased to be a source of policy innovation, or action on the most pressing issues. Meanwhile the presidency becomes increasingly the center of action for the federal government, far beyond the role the founders envisioned when they created the office.

Despite the outcry by the Tea Party and the liberal left for their respective change agendas, the outlook remains grim for any real change. And even if you don’t happen to agree with either of those extreme agendas, the more moderate solutions remain balled up in the partisan ideological debates on which members of Congress continue to thrive. Demagoguery has become a very effective campaign tool.

So what’s the solution? It occurs to me that part of the problem is that we’ve tinkered too much with the system trying to perfect it. The reforms of the 1970s meant to end the threat of filibuster have actually resulted in filibuster being used on every issue. The desire to curtail the power of congressional committee chairs has resulted in a policy vacuum where no leadership exists in Congress in areas such as taxation, foreign affairs and budget policy. Maybe instead of trying to fix the problem with reforms, we should let the system work the way it was intended and see what happens. What do we have to lose?

‘New’ movie is another reminder to be original

Can’t really explain why, but I’m angry about the new Karate Kid remake. You know, the one with Jackie Chan and Will Smith’s kid. Like I said, I can’t put my finger on exactly why. Maybe it’s because it makes an industry I love seem lazy. Or maybe it’s because the original had such a profound effect on my formative years. Hell, it could be that Jackie Chan as Mr. Miyagi just bugs me to no end. Like I said, I don’t know. But I know it just doesn’t feel right. And nine times out of 10 my gut is right.

What does a remake of a movie that is an American classic have to do with advertising? Movie remakes are usually horrible and ad remakes are equally as horrible. As advertising professionals, we strive to do something original. We challenge our clients to do breakthrough work. We want to be at the forefront of pop culture. And yet we repeatedly do the same things or allow our clients to settle and do what is safe and easy.
Recently, Zephrin Lasker at Ad Age challenged us to toss “best practices”. Lasker gives us four reasons why “best practices” aren’t best at all. At the core of the article is the idea that we need to be original. Doing the same old thing over and over does nothing to bring value to our clients. We don’t want mass chaos, so he does make the point that there always exists a set of standards and those standards should guide you, but to live by “best practices” is just more of the same.

I agree with Lasker and am kicking the “best practices” habit. It’s our job to challenge clients and give them the best work. So take those “best practices” and turn them on their ears. Create. Create. And create more. And when your client asks you for the “best practices” in any given situation, tell them they don’t exist because what they’re doing is brand spanking new, but that you do know it’s more Ralph Macchio than Jaden Smith.

Camp Vegas TV

Brand new TV for Las Vegas. Welcome to Camp Vegas for grownups. This campaign is designed to drive visits to Las Vegas during the traditionally slower summer travel season. With so much investment by Las Vegas hotels in pools and summer daylife events this campaign provides a platform to show all of the incredible summer fun Vegas has to offer.

The power of print

Growing up, my brother and I used to visit my mom at work (she was also in the ad industry). She would point us to the industrial-sized laundry hamper-looking bins filled with magazines and we would dig and dig until we walked out with a four-inch stack each. We would read for hours as she worked and come to think of it now, those were some good times.

As a print lover, there is nothing better than sitting down with a magazine and getting lost in the pages. Whether curled up on the couch, lounging on the beach or in an office, there is something so satisfying about the temporary escape.

Print has gotten a bad rap lately with the explosion of technology, social media, etc. Critics have said that print will die with time, but nothing seems to be further from the truth when you look at the numbers. To get the word out about print’s true influence, some of the publishing powerhouses created a moving campaign called Magazines, The Power of Print. Backed by Hearst; Meredith; Time, Inc.; Condé Nast; and Wenner Media, this national campaign is running across a variety of print titles as well as online. Check out the website www.powerofmagazines.com to learn more, as well as to see their creative below.

Test your print knowledge: Can you identify the eight print titles used to create their logo? Give up? E-mail me at lindsey.patterson@rrpartners.com

5 things your grandmother can teach you about social media

1. Mind your manners. Social media is still social. Even though we are interacting in a virtual space, the same traditional social rules, laws, and faux pas still apply. If you act like a jerk, don’t expect many friends.

2. Tuck in your shirt. How you present yourself is just as important in the virtual world as it is in the real world. Make sure you are always aware of how you appear to others.

3. Turn your music down. Don’t contribute to the noise. Listen to whatever you want in your own personal space, but when your personal preferences start to become a distraction to others, people will tune you out.

4. Finish what you started. Any way you look at it, engagement is a commitment. When you make an effort to become part of a community, it’s not only up to you when or how often you interact with other members.  If you put yourself out there as a friend, be prepared to be there when people reach out to you.

5. Think twice before you speak. You can always say something, but you can never take it back. Especially in social media where everything you say can be heard by anyone, forever, there are just too many “finites” to not reconsider everything you say before you say it.

Many thanks to Eric Fulwiler of Socialmediatoday.com for these tips.

Forgetting ROI

Recently, I read an article entitled, Stay or Go? The Lasting Effect of the Staycation. It centers mainly on the itemizing and scrutinizing of your vacation costs and the new habit of calculating return on investment (ROI) from the things you do on said vacation. In the worst part of the recession, travelers had pared down their vacations to only the most important things. And it claims that, as travelers add some things back, they will continue to scrutinize and add them back in order of highest ROI. Wow, that means that Americans learn from their experiences. They remember and adjust accordingly. It sounds right, but is it?

 Michael Lewis’ book, The Big Short, chronicles the credit default swaps and the banking machine that almost brought down the entire world of finance and capitalism. However, it isn’t the first book that Mr. Lewis has written on the follies of Wall Street. I would venture to say it won’t be the last. I’m pretty sure there are creative financial wizards thinking up the new disaster right now. Will we be buying into something else we don’t understand in three or four years looking for that elusive return on investment? I’m thinking we will.

 We forget things. Remember Vietnam? It’s part of our optimistic makeup. It’s what got us here in the first place. I know I really can’t afford a house ’cause I barely have a job, but I’m gonna buy it anyway. By the time the payments are due, I’ll be discovered by Spielberg, my ship will come in, a bag of money will fall on my head, an uncle will die and leave me his fortune, I’m due, my luck is going to change, I’ll pull myself up by the bootstraps, I’ll get that job at the nuclear reactor – so today sucks, but tomorrow, tomorrow, I love you, tomorrow, it’s only a day away. OK, I can’t make this first payment, but by next payment, I’ll be discovered by…

 It’s the American dream. And the American dream has rules.

 Rule 1: Everyone should be able to own a house.

 Rule 2: Everyone should have hope for a more prosperous tomorrow.

 Rule 3: There are only setbacks to the American dream. The actual dream does not end until you die. And even then, it lives on with a flag.

 Rule 4: Everyone who is an American, and some who are not really Americans but work hard and happen to be in America, is entitled to live the American dream, even if they might not be legally American dreamers.

 Rule 5: Everyone should be able to enjoy a vacation with their family where they waste money on pina coladas, expensive hotel rooms, room service, massages, crazy dinners and souvenirs because we’re not all rich and deserve at least a weekend where we feel like we’re rich.

 6. Everyone should be able to start over at the end of the year with a Mulligan.

 OK, those aren’t the real rules. We have this thing called the Constitution where there are rights and such that mean the same thing but it’s written in old-timey Jeffersonian. I know that Jefferson meant those rules, though. He would take trips to France where he would buy tons of wine from all the châteaux he visited. It was like a trip to Napa that took a year.

 My point is that we want what we want. And, sometimes, the only way to get it is to forget. If you forget, you can do the things you want to do.

 For instance, you can have it all for at least once a year. You can’t have it all if you remember the bad times and cut out anything that doesn’t have the right ROI. The very meaning of having it all is not worrying about ROI. That seems to be what vacations are for as well, forgetting stuff.

 What’s the gangster say to the guy he loans money to, “Fuhgeddaboudit,” until he sends the guy to break his legs.

 “Honey, what’s the ROI on that crab cake? Send it to me in triplicate with a side of mango salsa chutney so I don’t forget.”