Social Marketing News 3/1/10

March 1st brought joy to many Facebook users, a date which marks the end of Facebook app Notifications. Apps on Facebook are no longer able to send updates via Notifications, which are now reserved mainly for friend activity. Find out what alternatives app developers now have at this Mashable article.

Twitter and YouTube are also rolling out new features. On Twitter, the new “Be Found On Twitter” feature allows users to opt-in to share their email address and/or phone number, making it easier for contacts to find them. For YouTube, it’s a massive redesign that will improve the user experience by adding a video queue feature and improved playlist design. The redesign also includes the release of an AutoPlay feature, which will allow YouTube to be consumed more like TV, allowing the user to sit back and just watch one video after another in a push model rather than the current pull model. Find out more about these releases under the New Features heading below.

Have you heard of Chatroulette?”  The latest fad of social media, Chatroulette is a video chat service which will randomly pair you to another video conferencing user. It’s a bare bones interface with minimalistic functionality- basically just two web cam windows and a chat room. The site connects users to complete strangers, there is no way to control who will pop up on the other side. Some believe that Chatroulette will become as popular as Twitter, though it’s not the first interactive video conferencing site, and probably won’t be the last.  I don’t think Chatroulette will be able to go mainstream without significant investment and added functionality. If the interest continues to increase, there’s a good chance that established social networking platforms like Facebook will adopt video conferencing as a new feature, which may kill Chatroulette before it has a chance to get out of the gate.

Want to know how your brand compares to your competitor in social media? Try uberVu CompareA freemium social media comparison tool, Compare is a new product from uberVu that performs a side-by-side comparison of two brands based on their social media performance. It could be considered overly simplistic for veteran social media analysts, but this a great tool for a quick snapshot of social media presence.

“Crowdsourcing” is a still a hip buzzword. Grogger is a new platform that allows you to crowdsource your blog content. Mash together the words “group” and “blog”, what do you get? A “Grog”! For people that believe two heads are better than one, Grogger is an appealing tool that allows a community of users to write, edit, and vote on blog content. For more details, read the TechCrunch review.

New Features

Be Found on Twitter: Connecting Our Dots in the Social GraphRWW

Twitter Comes To YahooPC World

YouTube Redesign Keeps You WatchingRWW

Facebook to Say Goodbye to App Notifications on March 1stMashable

Chatroulette

Did Chatroulette Just Launch the Interactive Video Conferencing Boom? - AdAge

Chatroulette, by the NumbersWSJ Digits

Social Media: Strategy

Most Super Bowl Ads Don’t Go ViralAdAge

Vitrue Adds Facebook ‘Wall Apps’ To Social Platform – MediaPost

Compare Social Media Performance Head-to-Head with uberVuMashable

Oh Yeah, Well I’m Going To Twitter You! – MediaPost

Social Media: Consumer Electronics

Scribd Makes Push Into MobileMediaPost

Consumers Are Pushing Up Sales of SmartphonesYahoo! News

Digital Advertising

Measure the Web Like TV and Brand Advertising Will FollowAdAge

Sources: Twitter Ad Platform Quite Google-Like – MediaPost

Display Ads Stimulate Search, Confirms Eyeblaster Study – MediaPost

Internet Trends

Social Networking In Matters Of Life And Death – MediaPost

Grogger: A New Platform That Lets You Crowdsource Your Blog’s ContentTechCrunch

E-Cards Are Dead… Except on Mother’s DayRWW

Time Spent on Social Networks up 82% Around the WorldBrianSolis

How Twitter in the Classroom is Boosting Student EngagementMashable

Facebook to Take 30% Cut of Developers’ Facebook Credits RevenuesMashable

Rachelle Maisner is an Interactive Producer for R&R Partners, and writes about social media at FiveFeetOfDynamite.com.


One thought on “Social Marketing News 3/1/10

Leave a Reply

You must be logged in to post a comment.