I’ve made a change to SMN that I hope will be helpful to you. Instead of listing news articles by source, I’ve listed this week’s set by topic. This should help bring a little more context to the list, and allow you to skim the headlines faster to find the news that most interests you. And as a bonus, it will improve my blog’s SEO. I would love to hear your feedback, let me know if this is better.
A pizza shop in New York has discovered how to generate a lot of social media buzz and sell more pizzas from it, without having any corporate presence in social media. Read about Crocodile Lounge and their strategy here. The key is to craft a compelling story that people will want to share. I’m sure you’ve heard this before, but if you want social media to work for you, offer something of value.
Be sure to check your Twitter stream this Wednesday, as rumors have been swirling that Apple will officially announce the iSlate tablet, or possibly the iPhone OS 4.0. Other rumors have claimed that Apple will end its exclusivity with AT&T for the iPhone, and make the announcement at this event. The invitation-only Apple event is said to be held in San Francisco at the Yerba Buena Center for the Arts this Wednesday at 10am pacific.
I love the Intel ads. But I love Intel’s “Value Point System” even more. Developed with media agency OMD, Intel has developed a points system for website interactions that allows it to measure the effectiveness of its advertising. This is web marketing genius, read about it here.
Marketers’ Use of Twitter Goes Beyond Just Tweeting - Brandweek
The Twitter Suggested Users List Is Dead: Great News for Mainstream Users - ReadWriteWeb
Twitter Launches Location-Based Trending Topics - Mashable
Bill Gates Surpasses 100,000 Twitter Followers in 8 Hours - Mashable
Seesmic Look Tries to Take Twitter to the Masses - Mashable
Social Media: Strategy
Crocodiles and Free Pizza - Daily Sense
The K-factor Lesson: How Social Ecosystems Grow (Or Not) - Social Computing Journal
The New Social Gurus - Brandweek
4 Ways Social Media Budgets will Move in 2010 - Ignite Social Media
Clorox Seeking Attorney to Oversee Social-Media Programs - Ad Age
Facebook Starts Rolling Out Post Insights – Mashable
Social Media: Consumer Electronics
Apple ‘Tablets’ Sniffed by Analytics Are More Likely iPhones - Wired
R.I.P. iPhone Exclusivity - PC World
Apple’s Secret Cloud Strategy And Why Lala Is Critical - TechCrunch
iPhone Coming to All U.S. Carriers? [REPORT] - Mashable
Digital Advertising
Inside Intel’s Effectiveness System for Web Marketing - Ad Age
Double Fusion Brings Ads to PlayStaion 3 - Brandweek
Internet Trends
Life after Windows: What happens to tech if Microsoft dies - Yahoo! News
Why is Google Afraid of Facebook? Because Social Networking Could Soon Pass Search - ReadWriteWeb
The Era of Location-as-Platform Has Arrived - ReadWriteWeb
Search Engine Usage Soared in 2009 - PC World
Study: Mobile Web Beats Mobile App - Media Post
Bing, Google, And The Enigmatic T2: The Race For A Complete Semantic Search Engine - TechCrunch
Study: Internet radio reaching 32% of households, e-readers are hot - CrunchGear
The other sites like MySpace and Facebook are currently matching Google .