Events like NASCAR’s Champion’s Week are a Big Part of Vegas Marketing Formula

December 4th, 2009 by Sean Corbett, Corporate Director of Digital Marketing

A big part of what we do at R&R is help our Las Vegas Convention and Visitors Authority client attract partners and events that bring not only tourists to town but, generate earned media opportunities. Las Vegas is the ultimate stage and when NASCAR rolls into town for Champion’s Week getting the top 10 drivers to parade down the Las Vegas Strip, make a pit stop, and burnout for the fans makes great news and viral video content. Following are some links to some videos already uploaded to YouTube of the NASCAR Champion’s Week parade down the Las Vegas Strip and an article from USA Today. The event is shaping up to be a huge success for Las Vegas and our NASCAR partners.

A Pit Stop on the Las Vegas Strip

Click the photo to view the video

Burnouts on the Las Vegas Strip

Click the photo to view the video

USA Today Coverage of NASCAR Champions's Week in Las Vegas

Click the photo to view the article

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This entry was posted on Friday, December 4th, 2009 at 11:40 am and is filed under Advertising, Media, Pop Culture, Public Relations, R&R News & Notes, Social Media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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