Archive for December, 2009

New Year’s Resolutions for Today’s Marketing Professionals

I seem to always go with the same resolution as most Americans have – lose weight and exercise — which are really two resolutions that work together as one. But this year I wanted to do better. Being bigger than I’d like to be seems pretty small compared to my other issues. I could choose that and a couple of others, but that’s not fair either. Plus, I can only handle one resolution. Then I start to think about resolutions in the first place. They are really forcing something I obviously can’t handle or they wouldn’t be resolutions. Do companies and advertisers have the same problem?

Here are some of the New Year’s resolutions I think might be coming from marketing folks this year.

1. I will not be lured into the overpriced Super Bowl this year. Or I will at least make sure I’m in the first half or just before halftime. And I’ll use an animal or two. And they will be cute. … Strike that, I will not be lured into the overpriced Super Bowl this year.

2. I will concentrate on Social Media and make it a serious part of my marketing mix. By serious I mean more money, but not a lot of money since it’s free. I’ll at least do more than Twitter but maybe not the stuff that might cost as much as some other things cost. But I will take it seriously and pretend to understand it.

3. I will not do spec creative (for advertising professionals) and give ideas away for free to clients fishing for free ideas. I want clients that take us on our merit and work with us. I want partners. So no more spec without respec – t. That sounded silly. Maybe we could give them some starter ideas instead, or have a brainstorming? Does that count as spec?

4. I will embrace new technology; heck, we’ll do an iPhone app. And it will be one of the best iPhone apps of the 2,000,000 or more iPhone apps there will be by the time we do an iPhone app.

5. Brandegery. More Brandegery.

6. I will not spend money like a drunken sailor on television ads, micro-sites, merchandising, travel, travel expenses (except for me), nontraditional experiments, the stuff that wild man at the agency always wants me to spend money on, bonuses, logo golf balls, office furniture, office paintings (not applicable for Steve Wynn), exotic rugs, logo refresh, or basically anything that seems expensive.

7. I will utilize public relations more.

8. I will become newsworthy so I can utilize public relations more.

9. I will reach the consumer in at least one new way this year, even if it means screaming from my office window. I haven’t done that before.

10. I will get a new tag line. I’m sick of the old one.

So what is my personal New Year’s resolution? I will do something about those rats in the ceiling. They are gnawing at my speaker wires.

One Guy’s Top 10 Films

This has actually been an annual event for the past six or seven years. I put together my own, completely arbitrary, list of the 10 best films I saw in the past year and send it out to a few friends. This year, the R&R Blog allows me to regale thousands more with my opinions about the year’s films. Nice.

First, some thoughts about 2009. A pretty solid year. Any time I can compile a list with films by the Coen Brothers, Quentin Tarantino, Werner Herzog and Pixar Studios, it’s been a good year. In fact, I had a hard time narrowing the list to 10.

But since it’s my list, I also give myself the opportunity to present an Honorable Mention list, for films that were really good, but not quite Top 10. There is no limit to the number of films on that list. Like I said, it’s my list.

Now, a disclaimer. As you read on and say, “But what about…?” or “How could he leave out…?” remember that I see a lot of films, but I don’t see them all. So, before you get upset, here’s a brief list of the films that received positive buzz this year that I just haven’t seen yet. I’m sure they’re all very good: Sin Nombre, Sugar, Tyson, Somers Town, In the Loop, The Cove, An Education, The Messenger, Me and Orson Welles, A Single Man, Crazy Heart, The Young Victoria and The Last Station.

One last note (I promise): I don’t present the list in any order. I don’t have a No. 1 and a No. 6. I find it almost impossible to rate a small documentary against a big-budget special effects extravaganza, for instance. So, a film makes the Top 10, or it doesn’t. That’s it.

Here we go.

A Serious Man – The Coen Brothers make different types of movies. There are the funny Coens – Raising Arizona, Brother, Where Art Thou? Big Lebowski; the dark Coens – Blood Simple, Barton Fink, No Country for Old Men; the dark and funny Coens – Burn After Reading, Fargo. A Serious Man is dark and funny and great. Put simply, it’s a version of the Book of Job set in mid-’60s Minnesota. This time, Job is Larry Gopnik, a Jewish everyman with a family and a position as an as-yet-untenured professor at a Midwestern university. The fact that the Coens grew up the sons of professors in mid-’60’s Minnesota is, I’m sure, entirely coincidental. Anyway, as poor Larry tries to cope while being visited by every conceivable trial, tribulation and tragedy, we sit and wonder how things can get any worse. And they do, right through the film’s downbeat, and perfect, ending. The funny thing is, it’s funny. A lot of people I know didn’t like A Serious Man. Too dark, too Jewish, no recognizable stars. That’s OK. It’s certainly not everyone’s cup of tea. I don’t think the brothers meant it to be. At this point, they’ve earned the right to make the films they want to make. I’m glad they made this one.

Every Little Step – One of life’s little pleasures is finding a small movie that I didn’t know much about and wind up happily surprised. Every Little Step is one of those. It’s a documentary that follows the nearly yearlong process of auditioning for and casting a Broadway revival of A Chorus Line. The cameras were allowed to record it all: the auditions; the private discussions with the producers, choreographer and others; vintage footage of the original Broadway production; interviews with some of the performers from the original (one of whom is choreographing the revival) and of course, the thoughts, hopes, dreams, fears, aspirations and trepidations of the actors trying to win the roles. I learned a lot. How tough, and long, the process of choosing a cast is. How difficult it is to win a role, because all of the actors competing are so good. I saw the intense pressures of the callbacks, along with the joys of winning and the disappointment in coming close and missing out. I discovered the groundbreaking importance of this particular play to those who make a living on Broadway. I’m not a big Broadway musical guy, but I was fascinated every step of the way. It was easily my favorite documentary of the year.

Up – I don’t think I’ve ever had a year without a Pixar film in my Top 10. No exception in 2009. Up is superb, just like WALL. E, Cars and The Incredibles before it. Cool story, great images, excellent jokes – I still smile when I think of the voice-synthesizers that give us insight into how dogs think (“Squirrel!”). And the still-photo montage that covers more than 50 years of Carl and Ellie Frederickson’s life together in about four amazing minutes is virtually perfect. It should be shown to every student in every film school in America as a lesson in how to use a montage effectively and emotionally while avoiding all the clichés. It is wonderful. Finally, how can I not like an animated film that includes an extended visual homage to Werner Herzog’s Fitzcarraldo? That they would even include homage to Fitzcarraldo is further proof that Pixar exists on a level above the rest of us.

Bad Lieutenant – Port of Call, New Orleans – Speaking of Werner Herzog, in 2009 he blessed us with this delightful descent into madness. The original Bad Lieutenant, released in 1992, was directed by Abel Ferrera and starred Harvey Keitel. It is still one of the grimmest films I’ve even seen, as it chronicles one police lieutenant’s downward spiral into drugs and depravity. Herzog’s film is not really a remake as much as a (to use the current Hollywood cliché) re-imagining. This one is set in New Orleans, right after Hurricane Katrina. The lieutenant is played by Nicolas Cage. Not the silly National Treasure/Ghost Rider Nicholas Cage. He’s no fun. This film features the crazy, unhinged Leaving Las Vegas Nicolas Cage. Much better. As in the original, the lieutenant is really bad. He takes an alarming amount of street and prescription drugs, is not above shaking down young couples outside a nightclub for reasons I won’t go into, and has no qualms about storming into an assisted living facility and cutting off the oxygen of an elderly patient in order to extract information. But he’s also very kind to his girlfriend (who happens to be a prostitute) and is willing to care for his father’s dog. The film takes the original’s premise and renders it with an ironic smile, right up to the ridiculous ending that ties up every loose end in about three jaw-dropping minutes. Herzog is having fun. So is Cage. And so will you, as you try to figure out if the iguanas are really there.

Inglourious Basterds – It’s not perfect. It’s about 40 minutes longer than it needs to be. It has holes in its logic you could drive a truck through. And there are times when Quentin Tarantino indulges his joy for his own dialogue just a bit excessively. But here it is on my Top 10. Because it’s fun! A roving band of Jewish Nazi scalp-hunters under the command of a brash, Southern-accented lieutenant who has no idea how ridiculous he sounds when trying to speak Italian. A beautiful French theater owner with a lifelong grudge she has one great opportunity to settle. Hitler, Goebbels, Himmler and the rest of the Nazi high command, together in one place at one time – to watch a movie! And at the center of it, the evil, brilliant, cunning SS Colonel Hans Landa, who conducts interrogations, uncovers plots and generally messes with the good guys while effortlessly slipping in and out of four different languages. He is one of Tarantino’s most interesting and compelling bad guys – ever. He’s played by Christoph Waltz, a German actor whose performance, in my opinion, towers above all others in the film. Inglourious Basterds has all the great Tarantino stuff: serpentine plotlines that eventually intersect; quick splashes of brutal violence; an esoteric and interesting soundtrack; and, of course, the dialogue. No one but Quentin Tarantino could have made this film. No one else would have even thought of it. I’m glad he did.

District 9 – There were two pretty big “aliens vs. humans” films released this year. District 9 is the one that didn’t cost $300 million. The film was produced by Peter Jackson (the Lord of the Rings guy) and directed by a young South African named Neil Blomkamp. The two had originally been signed to do a big-budget production based on the video game Halo. That deal fell through and Jackson suggested that instead they do a feature based on a short film Blomkamp had made about aliens stranded in Johannesburg. District 9 was born. It’s about a group of aliens who landed in Jo-Burg, got stuck due to mechanical issues on their ship and have remained segregated inside a ghetto for 28 years. They look like giant shellfish (the humans call them “prawns”), speak in a language of clicks and pops and are clearly the intellectual equals of their human captors. Any parallels drawn between their situation and the past apartheid policies of the South African government are obvious and highly encouraged. But that’s enough about politics. Let’s get on to the cool stuff. All the aliens really want to do is fix their ship and get outta Dodge, but the humans have a reason to keep them there. They want to learn how to use their weapons. You see, in that other movie, the aliens use their DNA, and some cords in their ponytails, to communicate with animals and plants. How nice. In District 9, the aliens use their DNA to fire their kick-ass weapons. How cool. Anyway, the humans are trying to figure out how to fire the alien guns, a resourceful alien does manage to fix the ship, a human turns into an alien, an unbelievably violent battle ensues and the ship finally flies away, leaving many aliens behind – including the new human/alien hybrid guy – but promising to return. Hello, sequel. I see a bunch of films every year, and rarely do I leave one saying I’d never seen anything like that before. I did after District 9. It’s raw, gritty and – even though it’s about aliens who resemble shrimp – incredibly real. For about a tenth of the cost of a trip to Pandora.

Up in the Air – The press and the critics have been saying that this film is a reflection of the zeitgeist of our time, a seriocomic look into the world of corporate downsizing and the emotional pain of losing one’s job. Well, yeah. The film has all that. And its use of real people who have actually lost their jobs is very poignant and effective. But, ultimately, I think it’s about something else. I think it’s about connections. The main guy, Ryan Bingham, is a road warrior who spends 325 days a year on the road firing people and leading them into “career transition counseling.” He’s really good at making travel connections, airline connections and racking up his frequent flier miles. He’s not so good at human connections. In fact, he has a second career as a motivational speaker, telling people to get rid of their connections – empty their backpacks, he says – and keep moving forward. His world of airports, VIP lounges and Hilton Hotels is where he finds comfort, surrounded by others yet isolated at the same time. Enter a young Ivy League grad – Natalie Keener – with an idea to pull everyone off the road and start firing people via teleconference. Of course, she and Bingham become the ultimate odd couple, thrown together out on the road as he shows her the realities of informing people their world is about to collapse. They both learn a great deal. She concludes that firing people might not be her best career choice. And Ryan, seeing the empty capsule his life has become, begins efforts to actually connect with his family and the woman who has become his sometime hookup. He succeeds, and he doesn’t. The film is emotional, without being overly maudlin. It’s also funnier than I expected, with most of the good lines given to Natalie and her observations on Ryan’s miles-obsessed lifestyle. George Clooney is a bona fide MOVIE STAR. He’s good in bad movies. He’s great in this one. Anna Kendrick is cute, vulnerable and, at the same time, bitingly sarcastic as Natalie. And special props to Danny McBride, who leaves the insanity of his Tropic Thunder and Pineapple Express characters behind and brings a nice believability to a small role. There’s also a great cameo from Sam Elliott.
So make a connection with your son, daughter, parent or significant other and see Up in the Air. You can bond over it.

The Hurt Locker – Who are my friends? Who are the enemy? Who wants to see me die, or see me live? Who doesn’t care? In the streets of Bagdad, and in The Hurt Locker, the answer to all of those questions is the same: “Who knows?” For the three-man bomb disposal unit at the center of this film, not knowing those answers could literally kill them. A number of films have tried to capture the stress and madness of the war in Iraq. Most have fallen short. Not this one. To say the film is intense is an understatement. Watching it is physically draining. You learn in the first five minutes that any IED can blow at any time, and you keep that knowledge with you through every run the unit makes. You hold your breath along with Sgt. William James as he surveys each bomb and tries to decide which wire to cut. You scan the crowds that always gather, right along with James’ partners, trying to find the man, woman or child in the group who might be holding the cell phone that will detonate the device before James can disarm it. And just like them, you don’t know. Sgt. James is very good at what he does. He’s also a little bit crazy. Jeremy Renner plays the part in a way that shows us James is as exhilarated as he is stressed by his job. He takes chances that he probably shouldn’t. But he does so with an arrogant belief in his own skills that makes him confident he can pull it off. The rest of us aren’t so sure. This is a tight, simple movie that deals with a big issue by keeping it small. We spend most of the film with James and his unit. The film doesn’t ask us to judge anything. It just shows us what it’s like to do a horrible job under horrible conditions in a horrible place. The script was written by Mark Boal, a journalist who spent time in Iraq embedded with this type of unit, so it’s no surprise that it feels totally real. Kathryn Bigelow directed it in the straightforward, economical style that she showed in films like Point Break, Near Dark and Blue Steel. Some better known – and higher paid – action directors out there could learn some things watching her films. We all learn some things watching The Hurt Locker.

Precious – Most films I see because I want to. But every year there are a few that I feel I have to see. They have the critical buzz, I know they’ll be big at awards season and/or they deal with an “important” issue. So I go, approaching it like a school assignment. That was my attitude about Precious. Wrong. This is a great film. Granted, the story of a virtually illiterate, pregnant 300+-pound teenage girl named Precious Jones who is already the mother of a Down Syndrome child and is trying to survive on the mean streets of Harlem in the mid-’80s isn’t necessarily one that’s going to set your heart soaring. Oh yeah, did I mention that both of her kids were fathered by her father, who has now left Precious and her mother living together in their walk-up tenement apartment? Total downer, right? Well, yes … and no. True, things look bad for Precious, but throughout the film we realize that she is resilient, smarter than we originally believed and in possession of a vivid imagination that can literally take her away to beautiful places when the situation in her real world gets too awful. The cool thing is, the audience gets to see Precious’ flights of fancy as she is adored as a movie star or Queen of the Prom. It’s a great way to learn that her mind has not succumbed to the darkness. By the end of the film, Precious has come a long way and seems to have a least a shot at a better future. Will it pan out? Maybe. We don’t find out, but at least she has a chance. In her world, that’s the most one can expect. A young actress named Gaboury Sibide plays Precious. She’s great, letting us see the quiet dignity beneath the sad, silent surface. But the true revelation is comedienne Mo’Nique, who plays Precious’ mother. It has become something of a cliché to call portrayals of negative characters “brave.” But Mo’Nique’s performance is completely fearless. To call her character a monster is an insult to monsters everywhere. She is much worse. And Mo’Nique holds nothing back. It’s a frighteningly good portrayal of a frighteningly bad human being. The rest of the players are solid as well, with a special mention for Mariah Carey, of all people. With almost no makeup and a full-on New York accent, she is almost unrecognizable as a tough but empathetic welfare office counselor. She’s only in the film for about 10 minutes, but she is an integral part of the film’s key scene. She’s surprisingly good. You’ll also see Lenny Kravitz in a role you wouldn’t expect. If you’ve avoided Precious because of the dark subject matter, think again. It can be tough to watch, but the total effect will leave you feeling better for having made it to the end.

(500) Days of Summer – I know I’m going to get raked over the coals for this one, but I can’t help it. I really liked it. Yes, it’s a lighter-than-air romantic comedy that doesn’t deal with any of the big issues a lot of other films on the list take on. Yes, it includes a mid-story song-and-dance number set to a cheesy Hall & Oates song. Yes, it is polarizing. I know as many people who hated it as liked it. Maybe more. And yet, here it is. The thing I liked best was the structure. It’s the story of a 500-day relationship between Tom Hansen and the adorable, and adorably named, Summer Finn. Joseph Gordon-Levitt plays Tom and the adorable Zooey Deschanel plays the adorable Summer. The twist is, we don’t see the relationship in chronological order. In fact, we learn fairly early that, as a couple, Tom and Summer aren’t going to make it. We then view, somewhat randomly, a number of their 500 days together. We may see Day 56, then Day 348, then Day 12. It’s interesting to see the two of them in the doe-eyed thrall of new love on Day 16 when we know full well that they’ll be totally on the rocks 400 days later. It’s a little too cute in parts, and the ending is a bit pat for my taste. But I left the theater with a smile on my face, having seen a romantic comedy with two thoroughly likable stars presented in a way that I found refreshing and original. I even liked the Hall & Oates dance video. Sorry, but I did.

Close, but no cigar – Beyond the Top 10, but there were a number of other films I enjoyed a lot. Here’s the Honorable Mention list:

Coraline – Great animation and a wonderfully dark story. Scared a lot of six-year-olds in the theater.

Adventureland – Ahhh, the ’80s. Weren’t they great?

State of Play – Came and went quietly. Underrated.

Star Trek – The best of the big-ass summer movies.

The Hangover – For so many reasons.

The September Issue – Fascinating look at the creative process.

Paranormal Activity – Best use of $15,000 in the history of film. Scary, real and real scary.

Zombieland – Give me zombies, and I’m happy.

Drag Me to Hell – Give me a Sam Raimi horror film, and I’m happy.

Fantastic Mr. Fox – A Wes Anderson film through and through. It just happened to be animated.

The Princess and the Frog – Old school 2D Disney animation. Great story. Great songs. Great film.

Food Inc. – Documentary about the dirty secrets of the American food industry. Eat before you see it.

The Day After Christmas

My agency has spent the last year trying to figure out how people are going to handle the new year. Will they hunker down? Will they believe in the resurgence and start spending, traveling, “being” again? Are they going to keep putting off buying cars, boats, clothes or trips? Or are they going to just buy smaller cars, boats, clothes and trips? Are they going to watch more television, less television or get in touch with nature? Will that mean more tent sales? You can see how frustrating it can be.

You have probably read plenty in the press that says the American way of life is changing. There is a ton of research out there of the two different quas (qualitative and quantitative). It tells you that Americans are prioritizing. It will tell you Americans are scared. They are looking at stuff longer before they buy it. They are searching for the best deals. They are less likely to act impulsively. That’s all well and good and probably true.

But I did some research the day after Christmas. I went to the mall. And you know what I found? Every single person in the world was there. There was nowhere to park. It was good old-fashioned American chaos. I had to park at the Wynn.

So many people. There were big ones, small ones, Eastern European ones, bimbos, manbos, Asian shopping junkets, families with nothing better to do and loners like myself. And there were bags. They were carrying bags. That means they bought stuff. I even bought something. It was on sale and had great stitching and I had to wait in line to buy it.

OK, so maybe this isn’t quality research. Maybe I was just witnessing a spike. A small glimmer of hope in a world destined to re-evaluation. But even spikes show us something. They show us what is underneath. They show us what is trying to escape but just can’t quite get there. A spike is where we want to be. It’s a measurement of hope.

We all have a place we want to be. It’s why the Target ads don’t really work for me. They are well acted and funny but they only talk about where we are – some horrible place where everyone argues about how much presents cost.

 

 

The holidays are all about where we want to be. We want the perfect week with family and friends. We want that week to be pretty much the same every year…tradition. It can be more, but it certainly shouldn’t be less. This is a time to celebrate and bring it all together. This isn’t the time to think about the bad stuff even when it is really bad.

I feel like the folks who put together the Target work never watched Charlie Brown’s Christmas – the little tree that could. I know they sell this tree at select stores. I’m not sure if Target is one of them or not.

I think we need more Hope Marketing. It’s a concept that shouldn’t be ignored. It has a lot going for it. It doesn’t prey on fears. It reminds us of the good times. It gives us something to shoot for. And the one thing we always have is hope. Hope is always waiting underneath it all, ready to spike at any moment.

We are not a nation of hunker-downers. At least I’ve never heard us described that way. I’ve never heard any nation described that way. Please let me know the next time someone says, “I come from a long line of hunker downers.” Although, research would have you believe we can be such a people, we are not.
I would like to see a Super Bowl ad where there is a battle between the hunker-downers and the pull-yourself-up-from-the-bootstrappers. And I want the pull-yourself-up-from-the-bootstrappers to win. And I will cheer and wait for a spike.

Social Marketing News 12/28/09

Welcome to the end-of-the-year edition of Social Marketing News! Below you’ll find lots of links for reviews of 2009 and predictions for 2010.  These are just some of the ones that I believe are important- you can find many more at just about any news site that covers social media. Some bloggers say 2009 was the year of Social, others say 2010 will claim that title.  Either way, this is an exciting time for social media, and the new year promises to bring a lot of innovation and change.

With all of the new technologies and innovations that have been crafted for analyzing social media to date, this Ad Age article points out a simple but often over-looked metric: the shared link. Link tracking can reveal what is the most desired content of your website, who are your biggest brand advocates in social media, and what informational channels are the most influential. Here’s an eye-opener from the article:

While verticals and brands vary, upward of 20% of traffic to many websites now arrives via shared link, and this traffic is growing and valuable. Indeed, the shared link is emerging as the essential unit of measure, the increasingly relevant currency.

Just to touch on some of the biggest news this week: the FTC is investigating the Google/AdMob deal, the Apple tablet is rumored to debut in January, Pepsi has decided to fund a social media campaign instead of advertising in the SuperBowl,  and for the first time ever, sales of eBooks surpassed real books.

Happy New Year!

(more…)

2009 Was Lame, but Not Totally

For many of us, 2009 will forever be remembered as the year that sucked. Bad! I don’t need to go into why 2009 sucked, do I? You probably have 2,009 reasons why ’09 was garbage. So … I was feeling a little unlike myself the other day and asked some of the folks here at R&R to send me some of the most noteworthy things to happen in 2009 not related to war, the economy or lost jobs. Here is a little sample of what they sent (remember R&R is an ad agency and people who work in advertising are, well, a little interesting to say the least):


All Twitterpated for Twitter

Rob Santwer, a digital marketing consultant at R&R, cited the rise of Twitter as his noteworthy event. Rob likes getting his news and information quickly, and Twitter makes him happy because it’s another example of how America’s ingenuity can bring about change in the world (reference the medium’s impact on the political process in Iran). He’s not alone. According to eMarketer, 12.1 million people use Twitter and that number is expected to climb to 18 million in 2010. I found a great Twitter blog that details the top new events, hashtags, sports events, people, etc., on Twitter in 2009. It’s cool. Check it out.


K9 Cop Meets R&R Employee

We had an overzealous R&R employee come to work at 5 a.m. recently. He showed up before sunrise to prepare for a presentation. Sounds like a job in advertising, doesn’t it? The only problem: The building alarm had gone off before he got here. He walked in through the back door, sat down at his desk and started working. Little did he know the police were searching the building with canines. You know … big, mean dogs with really keen noses and razor-sharp teeth. Our employee heard voices and popped up from his cube to say hello. A very large canine cop came running down the hall and lunged at the R&R employee. A human officer, who was just as stunned to see the R&R employee as the employee was to see to the cops, reached out and grabbed the dog’s collar just as his hot kibble breath reached our employee’s nose. Pat Carrigan, our director of Production Services, was thankful for the officer who saved our employee from the mouth of the police doggy.


Gaga for Gaga

Robin Milgrim, an art director in our Las Vegas office, is clearly gaga for Gaga. I can’t say I blame her. After years of pop stars badly regurgitating someone else’s lyrics to dance moves someone else invented, 2009 brought us Lady Gaga. Robin says it best when she writes:

“I’ve never been a fan of pop music, but I think the rise of Lady Gaga stands out this year. As an art director, I am wooed by her attention to theater and fashion. Whatever you think of her, or her music, Lady G stands out as a true artist – aware and in control of every aspect of her image. I say again, in control. Her actions are considerate and calculated. In a celebrity-driven world where so many are just vying to get airtime at any cost, Gaga makes a focused effort to entertain us on every level. She’s not entirely innovative, and could not have existed without artists like Madonna, Cher, Bowie, Elton and MJ laying the pavement, but she has taken everything her predecessors have done and rolled it all into one solid package, giving it just enough of a twist to make her stand out and feel fresh. As someone who generally gives credit to the world of alt/punk for breaking new ground, she gains my props for not being afraid to be controversial and for successfully mixing weird and sexy. Hence the bloody climax at the VMA’s… She makes me want to dress up like I did in the ’80s and dance my ass off in a gay club. As advertisers, I think we can learn a lot from her.”


Tiger, Tiger, Woods, Y’all!

OK, 2009 sucked big time for Tiger Woods, if not more for his poor wife and children. There is so much to say about Tiger Woods – where do you start? Jason Bailey, R&R’s research manager, found it just too ironic that Golf Digest ran a cover pre-TigerGate issue dated January 2010 – which, as you know, is like 10 mistresses later. The cover reads, “10 Tips Obama Can Take from Tiger.” As Jason says, “The unintentional comedy is a hole in one … ba-dah-dum!”


Anonymous Giving

Up north in Salt Lake City, our creative director, Kyle Curtis, lives next door to a nice family who lost their 16-year-old in a car crash. Anonymous donors reacted to the tragedy by paying for the 16-year-old’s funeral and bought the family a new car. Not that it can ever replace the loss of a child, but as Kyle says, “+1 for humanity.”


Cronkite Signs Off As We Sign on

Tara LaBouff, our public relations account supervisor in Phoenix, wrote this regarding the passing of Walter Cronkite and what it means to news in America:

“The news model is changing frantically as traditional outlets accept that they must compete with citizen journalists and digital delivery formats. When Walter passed away, it truly felt like the last page of an epic novel. Journalism as we knew it for the past century is now being practiced so differently from before. There is rampant speculation rather than presentation of facts, chronic interviewing of reporters by other reporters (rather than true subject matter experts), and few outlets employ fact checkers. The up side? Citizens have more ability than ever before to participate in the news discussion and digitally broadcast their side of the story. Going forward, whether journalism experiences another Walter Cronkite is still unwritten. For the moment, who America turns to as the “most trusted voice” appears to be the person most like you with a screen name and profile pic.”

So as we wave goodbye to 2009 and say hello to 2010, I want to wish you a happy and healthy new year. Remember, even when things seem to suck, you can always find something to smile about. I learned from this little exercise that good people still exist, Twitter is both good and maybe a little evil, Tiger should not give Obama advice, Gaga is good for pop music, and to not come to work early. But most of all, I learned people will always persevere and that human nature compels us to move forward. And, moving forward is positive enough for me.

Until 2010 … this is R&R’s resident Web geek saying “stay classy” blogosphere.

Want the truth? Talk to a three-year-old

What would life be like if everyone told nothing but the truth every time they opened their mouth? Hard to say, though a few films starring the likes of Jim Carrey and Ricky Gervais have tried. In those films, the whole “all the truth all the time” thing was played for laughs – with varied results.

I think the reality of it might be a little bit different. Truth can be tough. Truth can be cruel. Truth doesn’t care about your feelings or your weaknesses or your beliefs. Truth simply is. And the truth, as they say, can hurt. So we fudge it, change it or leave it out entirely. Sometimes it’s to deceive or cheat, which isn’t good. More often, however, our motives are less malicious. We prevaricate to be nice, to spare others’ feelings, to avoid conflict or simply to have people like us. There’s really nothing inherently wrong with it, within reason. It keeps us from being permanently sad, or angry. Or both. It’s part of the human condition. We all do it. Always have. Always will.

But make no mistake, the ability to play fast and loose with the truth is not something we are born with. It’s a learned skill – like reading, writing or eating food with utensils. Speaking the truth is instinct. Bending it takes practice.

Which brings me to my point. There are people out there who have learned to communicate (to a point) who haven’t yet learned how to lie. They love to talk, and everything they say is completely honest and sincere. And conversations with them can be among the best, the most refreshing and most enjoyable you’ll ever have.

I am speaking, of course, of three-year-olds. Much younger than three, and their language skills aren’t really refined enough to carry on more than the most rudimentary dialogues. And though I am sure there are millions of brutally honest four-year-olds out there, the sweet spot seems to be three.

How do I know this? Well, I happen to have a friend who happens to be three. Her name is Alexia, but everyone calls her Lexi. She is the granddaughter of a friend, and any time I get to spend with her renews my faith in the human race. Lexi basically has two states of consciousness: talking and sleeping. Ever since she discovered that she possesses this marvelous gift called language, she has become completely determined not to let it go to waste. Something else you all need to know about Lexi. She is unquestionably the happiest human being I have ever met. So there you go – a little girl who can’t stop talking, who never speaks anything but the truth and who is never anything short of ecstatic to be alive. To say we could all learn a little from someone like Lexi is a vast understatement.

Of course, when Lexi and I get together to discuss the issues of the day, the conversation tends not to go to places like healthcare reform or the future endorsement value of Tiger Woods. Thank goodness for that. I get enough of that all day in the adult world, where the truth is merely a starting point to be positioned, parsed or spun into something virtually unrecognizable. Instead, we hold forth on subjects including whether we will read Curious George or My Little Pony later on or the relative merits of dipping our chicken fingers into ketchup or barbeque sauce (Lexi likes ketchup – on everything).

I won’t claim that she doesn’t have an agenda. She does. But it’s very simple. It goes like this: “Let’s have fun. What are we going to do next? Will it be fun?”

I can live with that. In fact, I respect it. Totally.

If you’re already lucky enough to have a three-year-old in your life, you know what I’m talking about and I’m sure you enjoy your time with them as much as I do my time with Lexi. If you don’t, you’re missing out on the joy of total honesty, delivered without pretense or ulterior motive. That’s too bad. It’s a luxury everyone should have.

It’s a luxury because it doesn’t last forever. Pretty soon Lexi will be four and soon after that, five. And so on. She’ll always be my pal, but she won’t always be three. And so she will change. And the day will come when she decides not to tell me that my haircut looks funny or my shirt doesn’t really match my pants. She’ll leave those details out because she wants to be nice and won’t want to hurt my feelings. Which is great, but also a little sad. Because it will mean she’s on her way to being an adult. The world has plenty of those already.
But that’s a still a little ways off. And until those days get here, I’m going to get my truth from the best source I can imagine – a three-year-old named Lexi.

Social Marketing News 12/21/09

I wish I came up with this term.  Guest blogger Judy Shapiro wrote about social media and building awareness at Ad Age, and describes creating “Content Campaigns” to help focus social efforts across multiple channels. What a ingenious concept. She writes, “This approach puts the value on content as an audience builder but in a very strategic way.” Be sure to check out the rest of the article.

Also from Ad Age, an awesome article about geo-targeted mobile marketing. If you need a quick primer on the key players in this field, Garrick Schmitt (a VP at Razorfish) has developed an informative who’s-who list, including Foursquare, Yelp, and Gowalla.

How would you like to rent movies from YouTube? The world’s largest video sharing site is in talks with major movie studios and is exploring a new paid subscription model. The service would be a new way of generating revenue, as YouTube currently makes its money through advertising. Get the details from this article at Reuters.

To many, online forums and bulletin websites are so 1990’s.  However, three ex-MySpace executives are currently working on a project called Gravity, which TechCrunch describes as an evolved form of forums and groups. Check out the article which includes a video of the founders as well as some screen shots. Gravity will be an important startup to watch. It’s not a direct rival to Google Wave, but it might have more utility than Wave to more users; and it’s not the answer to real-time search, but it may prove to be the closest solution yet, as Gravity is interest-centric and will provide detailed analytics on interests and conversations. Plus, the group has raised $10 million in funding. Read more here.

Have a wonderful Christmas everyone. My Social Marketing News gift to you, 5 Ways to Connect With Santa on the Web. Happy New Year!

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Are you LinkedIn or out of touch?

Have you been using your LinkedIn profile to its fullest potential?  It’s always helpful to have pointers to help keep your profile fresh and relevant so I thought I would share what I recently learned.  LinkedIn is full of opportunities, having over 50 million members hoping to target their business network online and make new connections.  The average user is 41 years old with an average household income of $108,000.  If you want to make sure that you’re enaging with this audience and making a statement with your profile, check out the tips I learned  from Chip Lambert and the Arizona Technology Council.

  1. Begin your LinkedIn relationships with people that you like, know and trust.  You don’t want to give just anyone access to your professional network that you’ve worked hard to establish.
  2. In order to grab the attention of those who look at your profile, make sure that your headline (which shows up under your name) is interesting and not simply your job title.  You should lead with something that makes them want to keep reading about you!  Ask yourself what key qualities you have in your position and why do people want to connect with you?  For example, I changed my headline from “Public Relations Coordinator at R&R Partners” to include “Communications Professional and Social Media Advisor.”cspearprofile
  3. Think about what you are trying to accomplish with your page and who you are trying to reach and target your messages to those audiences and goals.   Add keywords to your “specialties” and in your summary to improve your search engine optimization.  List the attributes you are most proud of in your position, show statistics of how you’ve helped your business, tell people what you are known for. 
  4. Personalize your invitations, it makes a nicer impression than the generic “I would like to add you to my professional network” message. Why do you want to add them to your network? Why should they want you to be a part of theirs? It’s always best to add a special, more personal touch.
  5. Be careful trying to add contacts who you don’t know – if five people who you have added click “I don’t know this person,” your account will be suspended.
  6. Be sure to keep your profile updated and current with what you are doing.  Try to spend a few minutes each day or each week making sure that you’re responding to messages and keeping up with your contacts.  Your profile is more valuable to you and everyone else if it includes the most up-to-date information about you.

Happy Linking!

Friday/Saturday inspiration

It’s that time again. Here is what we talked about at this week’s creative meeting.

The Freakiest Commericials

New Magazine – I hope this one makes it, don’t you?

Mistletoe – Did this fool anyone?

Twitter Scale – Will this help you lose those holiday pounds?

Advertising Reality Show – Why such a small agency?

Cheap and Low Overhead – Is this the right answer for a brand?

Facebook is Making Lots of Money. Can Twitter do this?

Happy Moisturizer – Smooth legs are like a drug.

The Mold Creatures – Creepy cute.

Adidas Style Lesson

The Copenhagen Wheel – Will it catch on?

Target’s Blue Christmas – What do you think of Target’s new campaign?

That’s it for this week. Until next.

Hope I don’t get fined for this

I don’t have the latest version of the company handbook handy, so I’m a little hesitant to post this blog.

No, it isn’t that I’m concerned about posting potentially objectionable content. The only way my blog posts would be considered offensive or disturbing would be if my picture accompanied them. Fortunately, our site spares you of such visual anguish.

The problem, you see, is that it’s Friday afternoon and I’m engaging in social media on the company’s dime. If I post this before 5 p.m. and Tweet about it, I may be breaking some corporate policy and I can’t really afford a $7,500 fine right now.

The idea of being fined 7.5K for harmlessly using social media at work is silly, you say? Well, I’d agree. But apparently, it’s not so far-fetched to the folks at the NBA.

Case in point: Milwaukee Bucks’ first-year player Brandon Jennings made a classic social media rookie mistake last weekend, updating his Twitter account shortly after the Bucks won a thrilling double-overtime game against Portland.

Here’s what Jennings posted: “Back to 500. Yess!!! “500″ means where doing good. Way to Play Hard Guys.”

The league didn’t take issue with the content itself, although as a writer, I’d have fined Jennings for his missing decimals, using “where” instead of “we’re” and his bizarre capitalizations in the last sentence. OK, OK, I’ll stop being the grammar police. It’s Twitter, after all, and he’s not paid for punctuation.

The problem, as the NBA sees it, is that his post came at 10:39 p.m. — 15 minutes after the game ended. The league’s policy is that players can’t tweet during “game time,” which is defined as beginning 45 minutes before the game starts (which really isn’t game time, but whatever) and ending after players have finished talking to the media following the game — hardly a concrete guideline. What if nobody wants to talk to them? Are they done in five minutes?

Today, the league gave Jennings 7,500 reasons to wait a while longer before publicly sharing such privileged information as his team’s balanced won-loss record.

His response to the fine on Twitter slam-dunks my point home perfectly:

“I understand I got fined, but 7500? For being happy over a win, you would of thought I said something bad. I mean it was a big win for us.”

It’s not as if Jennings lambasted an official over a call, took shots at teammates or coaches or any of the other stuff that generally draws fines for professional athletes. This is one technical foul the league just should not have called.

Guys shouldn’t be tweeting from the free-throw line, sure, but 15 minutes after the game ends is no longer game time in my book. Especially after double overtime.

He was pumped about a big win and wanted to tell his fans about it. Is that a $7,500 offense? No.

Hey, speaking of the clock running out – it’s after 5! I just looked it up, and our policy says I can post something on social media after “shift time,” defined as beginning 45 minutes before my first cup of coffee and ending after I have finished talking to my boss about why I didn’t finish everything on my task list. Looks like I’m safe to post.