Social Marketing News 11/14/09

It’s been known for a while that Rupert Murdoch has no love for Google. However, this week was the first time the leader of the second largest media conglomerate (News Corp.) said that he will prevent his news from being indexed by Google. That’s including sites like It sounds like Murdoch is quite serious about the claim, even though sites like could lose 25% of its traffic or more, according to some estimates.

Then a few days later, TechCrunch Europe published this article detailing a secret presentation by Microsoft to various leaders of UK news media. According to the article, Microsoft is developing something known as ACAP, “Automated Content Access Protocol,” to index content like news stories on Bing in a more robust way than Google’s robots.txt protocol. If a significant amount of news media corporations get on board with the new indexing protocol, it will have a serious damaging effect on Google’s popular news search,

Though it may be bad news for Google in the news media industry, the communications industry might be looking up. On Thursday Google announced that it had purchased Gizmo5, which will power Google Voice with VoIP capabilities. This move makes Google Voice a serious competitor for Skype, and could also be a really nice addition to Google Wave.

In the same week, Google also purchased the popular mobile advertising platform, AdMob, for $750 Million. With this deal, Google now has a powerful mobile display advertising product that it can add to its existing mobile search advertising offering.

Twitter is in the process of rolling out its Retweet feature, though the public launch of the feature may take a little longer than expected. Prior to this announcement, retweeting has been an established norm in the Twittershere but has not been officially supported by the Twitter API.  Due to its enormous popularity the Twitter developers have been working on incorporating the retweet action to become an official part of, but apparently they are still trying to figure out exactly how to do it.

Now here’s an interesting story in the world of social gaming. Personally, I avoid Facebook games like Farmville, Mafia Wars and Sorority Life like the plague, but I’ve always known that these games are popular among my friends. And I wouldn’t have guessed that a game maker like Playfish, the creators of games like Pet Society and Word Challenge, could be worth a whooping $400 Million. Last Monday, Electronic Arts (EA) acquired Playfish in a move that signifies just how lucrative social gaming has become. Be sure to check out this Mashable article, The Future of Gaming: 5 Social Predictions.


5 Impressive Real-Life Google Wave Use Cases

7 Ways to Get More Out of LinkedIn

BREAKING: EA Acquires Facebook Game Maker Playfish For Up to $400 Million

Rupert Murdoch Plans To Hide His Sites From Google, The World Yawns

The Future of Gaming: 5 Social Predictions

New Version of Google Search Is Launching Soon

STATS: Has Twitter Flatlined Just Short of Mainstream?

LEAKED: Facebook is Coming to the PlayStation3

Top 5 Must-Read Social Media Books

Tech Crunch

Twitter To Rollout A New API For Location-Based Trends

Google Acquires AdMob For $750 Million

Exclusive: Google Has Acquired Gizmo5

If The Says Goodbye To Google, It Will Also Say Goodbye To 25 Percent Of Its Traffic

Social Networks Continue To Rally Around Twitter As LinkedIn Goes Tweet Crazy Too

When It Comes To iPhone In-App Purchases, Games, Social Networking, And Books Rule

Hate It Or Love It, Twitter’s New Retweet Style Is Rolling Out

Google Latitude Now Tells You Where You’ve Been

Zynga’s FishVille Sleeps With The Fishes For Ad Violations

Facebook Killed The MTV Star: Shakira To Debut New Music Video On Ustream/Facebook

Retrevo Lets You Tap Into Electronics Recommendations Via SMS And Twitter

Badda Bing! Microsoft woos newspapers by funding their stick to beat Google

Fast Company

Augmented Reality Is Both a Fad and the Future — Here’s Why

Cisco’s Collaboration Platform: Facebook for Business?

New “Microformat” Could Change the Way We Read Online

YouTube Does Something Great at Last: 1080p HD

Ad Age

Why Digital Agencies Are Indeed Ready to Lead

Brand Week

Good News, Bad News for Mobile Marketing

Wendy’s Hunts for Bacon Lovers in Social Media

Blogs and Other News Media

Google Puts Voice on Steroids with Gizmo5 (PC World)

Second Life Founder Launching Reputation Currency System (Read Write Web)

Project Retweet: Phase One (Twitter Blog)

Social Marketing News 11/14/09 was last modified: November 15th, 2009 by Rachelle Houle-Maisner, Interactive Producer

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