Comments on: Make your own news in 2010 http://www.rrpartnersblog.com/2009/11/09/make-your-own-news-in-2010/ R&R Partners Agency Blog Tue, 12 Oct 2010 20:23:13 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Tara La Bouff http://www.rrpartnersblog.com/2009/11/09/make-your-own-news-in-2010/comment-page-1/#comment-60 Tara La Bouff Tue, 10 Nov 2009 14:28:38 +0000 http://www.rrpartnersblog.com/?p=315#comment-60 Thanks, Greg! Universities and hospitals do have a wealth of in-house experts, which make for endless great stories. I agree with your post that it's often harder (or maybe just uncomfortable) for some corporations to step away from sales-oriented "news" and instead think of themselves as an expert. Thanks, Greg! Universities and hospitals do have a wealth of in-house experts, which make for endless great stories. I agree with your post that it’s often harder (or maybe just uncomfortable) for some corporations to step away from sales-oriented “news” and instead think of themselves as an expert.

]]> By: Greg Block http://www.rrpartnersblog.com/2009/11/09/make-your-own-news-in-2010/comment-page-1/#comment-57 Greg Block Tue, 10 Nov 2009 02:07:32 +0000 http://www.rrpartnersblog.com/?p=315#comment-57 Good read. And I completely agree. At SDSU we've actually been doing this for about the last year. Of course, as a university, we have a wealth of good stories to tell all the time. It's getting out and finding them, and then reporting on them in a way that isn't entirely self serving that is the challenge. Still, we simply call it "New Media Relations." I actually wrote about recently here: http://socalprblog.com/wordpress/?p=203 Nice job. Good read. And I completely agree. At SDSU we’ve actually been doing this for about the last year. Of course, as a university, we have a wealth of good stories to tell all the time. It’s getting out and finding them, and then reporting on them in a way that isn’t entirely self serving that is the challenge. Still, we simply call it “New Media Relations.” I actually wrote about recently here: http://socalprblog.com/wordpress/?p=203

Nice job.

]]>